最佳Sports Machine播客 (2025)

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132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits 21:25

3d ago21:25

21:25

Send us a text More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper p…

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131 – How Meta’s Advantage+ is Wasting Your Budget 15:20

11d ago15:20

15:20

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true …

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130 - How Teams Can Use Nano Banana to Generate More Revenue 18:15

18d ago18:15

18:15

Send us a text AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could…

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129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow 36:32

26d ago36:32

36:32

Send us a text How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump. From surviving COVID challenges to building a data-driven marketing machine, …

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128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway) 24:12

1M ago24:12

24:12

Send us a text Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead …

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127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team) 14:19

1M ago14:19

14:19

Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team …

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126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success 46:06

2M ago46:06

46:06

Send us a text Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical i…

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125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel 14:45

2M ago14:45

14:45

Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each…

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124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All 49:27

2M ago49:27

49:27

Send us a text In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign. From budget d…

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123 - Top 10 Theme Nights That Sold Tickets & Won Fans 37:26

2M ago37:26

37:26

Send us a text What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout h…

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122 – 9 Ways to Use ChatGPT to Sell More Tickets 19:04

3M ago19:04

19:04

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in sec…

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121 – How Video Content Makes Paid Traffic Easier (and Cheaper) 16:27

3M ago16:27

16:27

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and …

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120 - What We Are Building - Be A Beta Tester 9:07

3M ago9:07

9:07

Send us a text In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Goog…

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119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel 32:02

3M ago32:02

32:02

Send us a text In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and crea…

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118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets 19:43

3M ago19:43

19:43

Send us a text In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales. Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how t…

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117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders 11:53

4M ago11:53

11:53

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promot…

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116 - Data Gold in Youth Programs: What Most Teams Overlook 14:24

4M ago14:24

14:24

Send us a text In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future…

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115 - “We Miss You”: The Email That Brings Fans Back 11:26

4M ago11:26

11:26

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned. With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-…

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114 - Mistakes Happen. Great Teams Turn Them Into Fan Loyalty 7:45

4M ago7:45

7:45

Send us a text In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty. Jeremy shares…

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113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales 14:43

5M ago14:43

14:43

Send us a text In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience. Instead of sending out generic surveys that lead nowhere, Jeremy walks through five key categories …

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112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co 15:11

5M ago15:11

15:11

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing. Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, la…

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111 - Building Your Marketing Budget Like a Funnel: Awareness to Action 16:09

5M ago16:09

16:09

Send us a text Summary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email list or you have a $20K marketing budget, Jeremy walks you through exactly where to invest at each stage. You'll l…

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110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4) 10:39

5M ago10:39

10:39

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively. Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude r…

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109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4) 12:10

6M ago12:10

12:10

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already e…

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108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4) 7:39

6M ago7:39

7:39

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad dollars and reach the right fans. Jeremy walks through why every sports team should separate their audiences (like single-gam…

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107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4) 4:37

6M ago4:37

4:37

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results. Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, …

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106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know 17:31

6M ago17:31

17:31

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics. The episode also covers the benefits of buying lists, inc…

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105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads 14:26

6M ago14:26

14:26

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism partnerships, utilizing movie theater advertising, and…

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104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2) 49:34

7M ago49:34

49:34

Send us a text In this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies. The discussion highlights successful case studies, …

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103 - Personalize It - Why it Works (Part 1) 12:10

7M ago12:10

12:10

Send us a text In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies. He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance customer experience, and offers …

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102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy 42:24

7M ago42:24

42:24

Send us a text In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach…

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101 - 6 Fan Experience Lessons Learned from Going to Disneyland 14:35

7M ago14:35

14:35

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional c…

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100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals 10:22

8M ago10:22

10:22

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers. Neisser provides ac…

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99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing 11:42

8M ago11:42

11:42

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons f…

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98 - Run An Efficient Front Office with Catch 31:29

8M ago31:29

31:29

Send us a text In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance f…

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97 - TikTok's Potential Ban - How Sports Teams Should Prepare 10:12

8M ago10:12

10:12

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban,…

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96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season 11:57

9M ago11:57

11:57

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads. Neisser shares successful case studies from teams utilizing direct mail fo…

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95 - 12 Marketing & Fan Engagement Predictions for 2025 28:22

9M ago28:22

28:22

Send us a text In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neiss…

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94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies 40:45

9M ago40:45

40:45

Send us a text In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and…

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93 - Pros/Cons of Actively Selling Tickets to Brokers 12:14

10M ago12:14

12:14

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key cons…

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92 - Let's Talk About Tariffs & Their Impact on Sports Teams 16:36

10M ago16:36

16:36

Send us a text In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage t…

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91 - Cyber Monday/Black Friday Promotion Planning 14:03

10M ago14:03

14:03

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical n…

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90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn 9:32

11M ago9:32

9:32

Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for enc…

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89 - 2 Low Time/High ROI Website Updates 8:36

11M ago8:36

8:36

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on inve…

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88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests 33:37

11M ago33:37

33:37

Send us a text In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectation…

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87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders 12:01

12M ago12:01

12:01

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By u…

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86 - Promotions That Work: ERAs Night - Taylor Swift Themed 32:47

12M ago32:47

32:47

Send us a text In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on tick…

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85 - Pricing Mini-Plans The RIGHT Way 13:24

12M ago13:24

13:24

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and max…

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84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson 45:19

1y ago45:19

45:19

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on th…

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83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts 22:55

1y ago22:55

22:55

Send us a text The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bl…

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