Global Marketing Gurus, NASA And Community Building The Winners Club podcast

1:15:36

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. This episode is a full uninterrupted recent room from The Winners Club where master moderator and marketing legend Mat Wilson was in conversation with Criag Campbell who is one of the world’s leading experts on SEO and gaining rankings on the various online platforms. There are hacks, tools and tactics galore in this one, so make sure you sit down with a pen and paper for this. This is going to be one of the final long-form, uninterrupted rooms of this kind as The Winners Club is moving all of it full length content on to their app for club members only, so moving forwards, if you want practical and tactical marketing gold like this you will have to download the official companion app to The Winners Club - for more information on the app and the many benefits of downloading check out: WWW.THEWINNERSCLUB.CLUB/APPDOWNLOAD This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
What Is Clubhouse And What Could It Mean For Your Brand? 14:50

4 years之前14:50

14:50

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode Co-Founder of The Winners Club James discusses the recent news of Clubhouse opening up to the public and what that could mean for you building your brand. You might have — in fact you most likely have — been hearing a lot of stuff about Clubhouse over the last few months. Although this audio-first social media platform actually came into existence well over a year ago, it has featured in the marketing and branding world’s Zeitgeist most heavily since the beginning of 2021. So let’s start by working out or explaining what clubhouse actually is: Clubhouse pitches itself as “a new type of social network based on voice — where people around the world come together to talk, listen and learn from each other in real-time” (which is a new brand positioning they have just rolled out). Essentially, from a user's perspective, it’s a mixture between live podcasts, live talk radio, a conference call and social media platforms all combined. And, if you get it right, it is a hugely powerful brand building tool. Read the full article via https://jamesburtt.medium.com/clubhouse-open-to-the-public-and-open-for-business-8a0996858516 This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/ appdownload…

1
From Backstreet Business to Multi-Billion Dollar Brand with Reebok Founder Joe Foster 1:19:23

4 years之前1:19:23

1:19:23

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Joe Foster, Founder of Reebok. A man with the shoe business in his blood, with the Foster family hand-making running shoes out of their small factory since the late 19th century. In the late 1950s with the family business growing stale and Joe’s father and Uncle resisting any change, Joe and his brother Jeff decided to strike out on their own, setting up a new company inspired by the success of Adidas and Puma. While there were ups and downs along the way, by the 1980s Joe Foster’s vision and determination eventually led Reebok to incredible worldwide success after the brand was the first to latch onto the aerobics craze sweeping America. With Joe’s remarkable book ‘Shoe Maker’ having recently been released, which recounts in page turning detail how he built Reebok from the ground up, we sat down with Joe to learn about his beginnings, the role luck played in his life, the route he took to conquer America and how he turned a small business into a huge four billion dollar company. Joe Foster shares: How the family business started Why he and his brother made the difficult choice to leave the family business and start their own shoe company How they landed on “Reebok” as the name of the company How to make a break in new market Adapting to the latest technology trends for your business This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/appdownload Connect with Joe Foster via https://www.reebokthefounder.com/…

1
From Salesman to Multimillionaire Property Developer with Lloyd Girardi 53:51

4 years之前53:51

53:51

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. This episode is with Lloyd Girardi, the co-founder of Whitebox Property, which is a property training company helping property developers get their projects moving forwards. Whitebox is also a property development with a portfolio of assets valued (once complete) around £25m, all built in the past few years. In this epsiode Lloyd Girardi shares: How Lloyd started his property journey The role that tragedy played in Lloyd's success Lloyd’s proven social media strategy Developing sustainable property Lloyd's family’s life changing experience joining the reality TV show Rich House Poor House Lloyd’s fascination over racing cars What inspired Lloyd to push boundaries and stepping out of his comfort zone This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/ And if you have loved this episode connect with Lloyd via https://www.instagram.com/lloyd.girardi…

1
The Making of a Marketing Genius with Mat Wilson 1:04:58

4 years之前1:04:58

1:04:58

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by entrepreneur & motivator Mat Wilson, Founder of Einstein Marketer. Outside of being one of the most-respected agency owners in the UK, Mat likes to think of himself as a student and teacher of Digital Marketing, specialising in Paid Traffic, Content Marketing, Social Media Marketing and Sales Funnels. As the trusted advisor to the majority of the UK’s top experts, Mat and his team are Members of the '2 Comma Club' (achieving more than $1,000,000 in sales via a Digital Sales Funnel), public speaker, motivator and founder of the UK’s No.1 marketing event Entrepreneurs Marketing Conference which The Winners Club are proud to be a part of this year as the event’s official broadcast partner Mat Wilson Shares: His journey, drive and motivation to creating Einstein Marketer How marketing has taught and developed his empathy Creating a digital marketing long term strategy How to maximise return on ad spend Increasing your profits using a value ladder Why “content first marketing” creates higher engagement This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/ Check out Mat’s amazing event via www.emc2021.com/twc…

1
The Art Of Comedy And Music with Kev Orkian 1:28:58

4 years之前1:28:58

1:28:58

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Comedian and pianist Kev Orkian. Kev is one of the UK's most talented entertainers. He has performed with global opera star Katherine Jenkins, sold out his one-man show in theatres around the world from New York, Los Angeles, Toronto to Dubai, Oman and Australia, and been hailed by HRH Prince Charles as an "Absolute Genius". Kev Orkian took part in series 4 of ITV's' Britain's Got Talent'. He performed his trademark Elton John and gained three YES votes from Simon Cowell, Amanda Holden and Piers Morgan, the latter of whom commented "That is one of the smartest things I've seen", winning himself a place in the live semi-final. Combining music and comedy into traditional music hall style, Orkian has become one of the UK’s most sought-after entertainers. Kev Orkian shares: How he got into comedy His greatest musical influences How he overcame bullying growing up His advocacy about financial literacy How the pandemic affected the entertainment industry His community supporting comedians suffering from mental health This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/ Connect with Kev and his amazing (and hilarious) work https://www.instagram.com/kev_orkian/ https://www.kevlive.com/…

1
Redefining Leadership In A Male Dominated Hollywood Industry with Donna Smith 54:59

4 years之前54:59

54:59

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Donna Smith. Donna is the former President of production and post production at Universal Studios, the first and only woman to have ever held that position. She is the former CEO of Cinema Completions. Donna has participated in the production and funding of over 150 films in her illustrious career. Donna has the honor of being appointed as United States Film Ambassador to China and serves as a Women In Film trustee. Donna Smith began her career as Production Coordinator on Raging Bull and quickly rose through the ranks, serving as Production Manager, Line Producer and Producer. Smith was tapped by Universal Pictures to serve as President of Physical Production and Post Production, becoming the first woman to serve in that role for a major Hollywood studio. During Smith’s seven-year tenure at Universal, more than 120 titles were released under her leadership including; Academy Award winner Schindler’s List, Jurassic Park, Babe, Casio, Backdraft, Apollo 13 and Waterworld. In this episode Donna Smith shares: How Donna quickly rose through the ranks Gender diversity and income inequality in the workforce Skills you need if you want to enter film making Standing up for yourself in the workplace Future of the movie industry This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/ Connect with Donna https://dmisshollywood.com/…

1
Surfers Against Sewage – Hugo Tagholm 1:17:00

4 years之前1:17:00

1:17:00

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Hugo Tagholm, the Chief Executive of the National Marine conservation and campaigning charity Surfers Against Sewage. He is an environmentalist, campaigner, surfer, charity professional and a TEDx speaker. Surfers Against Sewage has evolved from a single-issue pressure group into one of the country’s best loved marine conservation charities. Driven by people who actively use our oceans and beaches, it represents over 350,000 regular supporters and now mobilises the biggest beach clean community in the UK, some 50,000 volunteers annually contributing over 150,000 hours of time to protecting beaches nationwide. It’s priority issue today is plastic pollution, which is frequently top of the global environmental agenda, as the show Blue Planet recently documented. Hugo Tagholm shares: How to stop plastic pollution Shifting to renewable energy resources How to take part to raise awareness to protect our marine life How social media affects activism and environmentalism How to use our influence to challenge brands to implement green policies If you have been moved and motivated by this episode connect with Hugo via https://www.sas.org.uk/sas/hugo-tagholm/ This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
The art of innovation with John O’Brien MBE, Will King, Chris Mattmann, Keith Grossman and Sir Tim Smit 1:10:54

4 years之前1:10:54

1:10:54

1
Managing Brand Reputation: Influencers Rising Or Compromised 1:18:27

4 years之前1:18:27

1:18:27

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Rob Flaherty from Ketchum, the Global Chairman of one of the biggest marketing, branding, PR agencies and communication organisations on the planet. This is our final instalment of a four-part series, and today we talk about influence and the role of influencer marketing. Does influence being for sale impact its overall value? Is this the age of the influencer rising or is this actually a marketing model that is losing impact and influence - is this communication niche set for growth or is it compromised? As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium Rob Flaherty shares: Impact of influencer marketing among big brands The future of influencer marketing The controversies surrounding influencer marketing The risks and opportunities of social commerce How the pandemic affected influencer marketing Rob’s advice to future influencers This podcast takes you into a depth of conversation that is rarely heard in the public domain, and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
Managing Brand Reputation: Is The Use Of Data Ethical or Creepy 53:13

4 years之前53:13

53:13

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Rob Flaherty, Global Chairman of one of the biggest marketing branding, PR agencies and communication organisations on the planet, Ketchum. This is part 3 of a 4-part series on Managing Brand Reputation and in this show we talk about the use of consumer data in big brand business practices. This conversation goes well beyond the standard data privacy chat, as this is a subject that is deeper than protection and data breaches. As we all know, there are some companies and brands who heavily utilise customer data as part of their business operations and as access to customer data increases, businesses must have clear, transparent standards on how they will use that information ethically. As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium In this episode Rob Flaherty shares: How to balance data opportunity and risk The guard rails that companies need to put in place to make sure that the use of that data is ethical How accurate GDPR is The best practices that business should be aware of when buying data How to protect your data privacy This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
Managing Brand Reputation: Action or Virtue Signalling 1:02:15

4 years之前1:02:15

1:02:15

Managing Brand Reputation: Action or Virtue Signalling The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Rob Flaherty who is the Global Chairman of one of the biggest marketing branding, PR agencies and communication organisations on the planet Ketchum. This is part 2 of a 4-part series, and today we will talk about what's happening underneath the surface of big brands and businesses; is there actually big action being taken or is it useless virtue signalling? And how do you spot the difference. As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium Rob Flaherty shares: The brand team needs to be genuinely diverse Utilising marketing to effectively service underserved markets. What is ESG and why is it important The responsibility of a brand to the stakeholders How brands are playing a role in mental health The huge role for brands to play in education This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
Managing Brand Reputation - Risks and Opportunities Fireside 1:02:30

4 years之前1:02:30

1:02:30

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by Rob Flaherty who is the Global Chairman of one of the biggest marketing branding, PR agencies and communication organisations on the planet Ketchum. This is part 1 of a 4 part series of ‘Fireside Conversations’ with Rob and today we will talk about the risks and opportunities in managing a brand reputation in the roaring 2020s. As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium Rob Flaherty shares: Rob’s prediction about the economic growth post pandemic The differing marketing options available for companies and brands The rise and impact of influencer marketing The need for more cultural diversity in branding How to build a long-term sustainable business The positive and ethical use of technology This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
Building An Elite Level Mindset with Pete Cohen 43:52

4 years之前43:52

43:52

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe. In this episode, we are joined by peak performance expert and sports Psychologist Pete Cohen. Pete specialises in taking self-help and personal development to the masses in a way that is easy for people to understand and apply. Working in sports performance coaching, Pete Cohen has helped world class sporting stars and teams reach their peak performance, including Ellen MacArthur, Roger Black and Arsenal Football Club. P ete has an incredible understanding of people and of the limitations that they impose on themselves that prevent them from living happier and more productive lives. In this episode Pete Cohen shares: Daily habits in building an elite level mindset What has lead Pete to the sports psychology How to take responsibility for your actions Learn how to think greater than you feel How to deal with trauma Seven steps to develop a peak performance mindset This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio. For more information on The Winners Club head to http://thewinnersclub.club/…

1
Global Marketing Gurus, NASA and Community Building 36:09

4 years之前36:09