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Dan Kennedy's Biggest Success in Infomercials: What Podcasters Can Learn

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Manage episode 298125380 series 2353243
内容由Matt Johnson提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Johnson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective.

Once you’ve met the minimum quality expectations, you’re better off investing in your content, getting to know your audience, and adjusting your message accordingly.

Stop throwing money at the problem, and start being obsessed with the quality of your messaging.

  continue reading

112集单集

Artwork
icon分享
 
Manage episode 298125380 series 2353243
内容由Matt Johnson提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Johnson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective.

Once you’ve met the minimum quality expectations, you’re better off investing in your content, getting to know your audience, and adjusting your message accordingly.

Stop throwing money at the problem, and start being obsessed with the quality of your messaging.

  continue reading

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