Episode 1 - Introducing The World Of In-App Advertising Ad Tech Today podcast

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Episode 1 - Introducing the World of In-App Advertising

6年之前 17:01

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内容由Ad Tech Today提供。所有播客内容（包括剧集、图形和播客描述）均由 Ad Tech Today 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

… continue reading

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#Tech #Ad Tech Today

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Episode 1 - Introducing the World of In-App Advertising

published 6年之前

分享

MP3•单集首页

内容由Ad Tech Today提供。所有播客内容（包括剧集、图形和播客描述）均由 Ad Tech Today 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

… continue reading

6集单集

#Tech #Ad Tech Today

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Episode 6 - Busting the Myths of OTT Advertising 21:28

6 years之前21:28

21:28

In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.…

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Episode 5 - Ad Tech in EMEA/US Versus APAC 16:10

6 years之前16:10

16:10

In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.…

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Episode 4 - IAB Transparency and Consent Framework Version 2.0 16:56

6 years之前16:56

16:56

In the latest episode of our podcast Ad Tech Today, we discuss the IAB’s Transparency and Consent Framework Version 2.0. As of August 21, 2019, the IAB Tech Lab and IAB Europe are encouraging industry adoption of the Transparency and Consent Framework Version 2.0, to provide more transparency and accountability of each party in the advertising ecosystem.…

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Episode 3 - Reaching Beyond China 15:42

6 years之前15:42

15:42

In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.…

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Episode 2 - In-App Programmatic Advertising for Brands 14:38

6 years之前14:38

14:38

This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.

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Episode 1 - Introducing the World of In-App Advertising 17:01

6 years之前17:01

17:01

The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

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