))
Marketing Education with Chris Kormis, CMO Georgetown University's McDonough School of Business
Manage episode 305060860 series 2940217
内容由Tania Yuki提供。所有播客内容（包括剧集、图形和播客描述）均由 Tania Yuki 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"
In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing"
"When people used to say "it's an art and a science", usually that means they don't have an answer... the great thing about digital marketing now is how much of everything is measurable"
37集单集
分享
