The Elegance of Simplicity

Couture Conversations: The MomBoss Manifesto

Couture Conversations: The MomBoss Manifesto

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

3年之前 16:35

MP3•单集首页

On todays episode I talk about the elegance of simplicity and how it bleeds into so many aspects in life. Keeping things simple, with communication, and how it's so relatable to the luxury fashion industry. Have you ever emailed a CEO and you spent a long time crafting the perfect message for them to reply with a few words or 1 sentence? Me too! This episode I break down why that is, and just because something may look simple, doesn't mean it was simple to create or respond to.

The construction of a sentence is just as important as the construction of a seam in a garment. Both are better off when you keep it clean, straight, and to the point.

44集单集

The Elegance of Simplicity

published 3年之前

MP3•单集首页

The construction of a sentence is just as important as the construction of a seam in a garment. Both are better off when you keep it clean, straight, and to the point.

44集单集

Усі епізоди

1
Digital vs. Physical Luxury Experience. Part 3. 15:00

2 years之前15:00

15:00

Which is the difference between chat box and virtual appointment type experience? Shall companies have both? To be fully functioning they should work together in synchronicity, to create an outstanding experience for your customers. There are customers who come to your website and want to talk to someone and set up a virtual appointment with an in-store experience through live streaming. On the other side, there are customers that have a couple of questions and prefer a chat box conversation. Facilitating a luxurious experience on your website, offering help in every area is imperative to the success. When both virtual experience and chat box are available, the customer is able to select the avenue that they feel more comfortable having a conversation in. Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
Digital vs. Physical Luxury Experience. Part 2. 14:34

2 years之前14:34

14:34

In the second part of the interview at Retail Remix, Olivia adds more useful insights about how to close the gap between digital and physical luxury experiences. The core benefit of digital is that it can reaffirm and amplify heritage, helping to build a long-term positioning. There are many ways brands can share their stories about what makes them unique and why customers want to be shopping with them. A one-to-many approach is fine in a social media aspect for customers to gauge information and research on the products that the company is selling, but when you're interacting with customers, a one-to-one approach has that exclusivity and luxurious feeling that customers are looking for and that can make you outstanding. Everyone in retail knows it is immensely expensive to seek new customers and return customers account for over 70% of their revenue year over year, this is where a one-to-one customer experience can also help. Learn how to communicate your uniqueness! Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
Do you need somebody with the human touch? 23:31

2 years之前23:31

23:31

Conversation Couture’s Sales Manager, Gabriela Mota, joined Amira Hirani and Jonathan Davies, from our partner Vee24 in a Live Webinar last week about the human side of virtual sales! While consumers shift their purchasing habits to an online space, human involvement in this buying journey can be invaluable. If you are busy and you don’t have the time to watch the video, we share an insightful audio-only version of the webinar to listen whenever and wherever you are. Listen to the Experts’ Tips! Watch the webinar https://www.linkedin.com/events/7082722507555762177/…

1
Put yourself in your customers' shoes with Tomer Azenkot! 29:21

2 years之前29:21

29:21

In this episode, Olivia Steele interviews Tomer Azenkot, the CEO of VEE24, a partner of Conversation Couture which provides a suite of tools that enable instant engagement for websites. When it comes to technologies, VEE24 gets you covered: automated FAQ, person to person communication with text, voice or video, co-browsing, in store or online appointments. In order to choose the best solution for you, you have to start with your customers and the customer experience on your website. Tomer’s advice? Put yourself in your customers shoes to understand what it is that they need in order to have a good experience when going through a digital journey. Not all customers will behave in the same way, this is why it's critical to give people options to facilitate the interactions. Explore Vee24.com technologies! And, if you are looking for training to make the best out of technologies, upskilling your sales team, just email us at info@conversationcouture.com ✉️ or explore our courses at ConversationCouture.com 🛒…

1
Become an active listener. 12:39

2 years之前12:39

12:39

Conversation Couture’s legendary programs are now available at TalkShopLive® . What is the advantage for you? You can ask us questions, live! In this episode you will hear Professor Emily Leavitt replying to a gentle viewer and explaining a simple, yet effective technique to listen without interrupting. Secret revealed! If you missed the June 13th, 2023 “The Art of Listening” show, feel reassured, we have recorded it for you. Do you have more questions? Do like Carrie Bradshaw, she isn’t afraid to ask! Email us at info@conversationcouture.com . Want to get started in one of our programs? Explore our courses at ConversationCouture.com . 🛒…

1
Let's Get Phygital! Women in Luxury 2023. 46:31

2 years之前46:31

46:31

This guest episode of Couture Conversation podcast has been recorded during Olivia Steele’s interview at Luxury Daily 's sixth annual eConference. As you may remember, she was featured last year in the “ Luxury Women to Watch list ”: the list of Women Entrepreneurs who are set to make a mark in the world of luxury. Olivia talks about “ Balancing the Physical and Digital Personas ” in conversation with Jessie Dawes, chief marketing officer at Diptyque and Jennifer Woodring, vice president of customer experience and brand collaborations at Luxury Portfolio International. Stay tuned for more exciting updates, and remember to keep learning with Conversation Couture. Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
The Importance of Certifications Explained. 20:39

2 years之前20:39

20:39

Conversation Couture is the only Certification Program for the Retail industry. At the House of Retail Education we have set a new standard for anyone selling online and we are ready to set yourself up for driving and retaining the relationships with your clients. Customers really want to feel understood, but very few courses can teach you how to communicate online and create a unique and luxury customer experience. Explore All Courses 📑 In this new solo episode, Olivia Steele goes inside the different benefits and credentials of Certificates and Certifications . Many people use the terms interchangeably, but they definitely aren’t the same. Certificates can be helpful for anyone who is early on in their career or looking to learn some additional skill sets, but they do not certify you. Certifications are government approved, meaning that they can be showcased to companies at job interviews and added to the signature when reaching out to clients. There are many learning programs, but when you have to choose between Certifications and Certificates , keep in mind this question: why invest in yourself if you're not able to showcase your credentials? Be Brave. Start Learning. Want to get started in one of our programs? Explore our courses at ConversationCouture.com . 🛒 Got any questions? Email us at info@conversationcouture.com . ✉️…

1
The Art of Listening and Communicating Effectively. 37:18

2 years之前37:18

37:18

We live in a time where connecting is very simple, but building an actual connection is very challenging: only 20% of people are able to connect with their customers . One of the reasons is that only 20% of the communication is verbal, all the rest is nonverbal (eye movements, lip movements, smiling or not smiling, tone of voice). Those nuances are even more difficult to understand when you interact online. Plus, of course, you have to actively listen. Conversation Couture knows how to parallel an in-person experience and we will teach it to you. It all starts with our number one program: “ The Foundation Essentials program ". This course will improve the soft skills about communication that you don’t learn at school or university and that are game changers, not only in virtual selling. It is a standalone program anybody can take. And, well, it is funny, too! Just as a reminder it includes: The Art of Listening, In-Store vs. Virtual Experience, Nonverbal Communication. The goal is clear: we will make sure that you are set up for success. Want to get started in one of our programs? Explore our courses at ConversationCouture.com . 🛒 Got any questions? Email us at info@conversationcouture.com . ✉️…

1
Digital vs. Physical Luxury Experience. Part 1. 18:30

2 years之前18:30

18:30

In this special episode of Couture Conversations, we share the first part of Olivia’s interview at Retail Remix. The host Alicia Esposito chats with Olivia Steele about her unique expertise: closing the gap between digital and physical luxury experiences. “ When you buy luxury goods you have to be emotionally connected with the brand, the only way to do that is storytelling and in the virtual space you can do it seamlessly and beautifully .” Olivia explains how to truly capitalize on the engagement opportunities of the digital space . Retail Remix, is a super insightful podcast by Retail Touchpoints about retail, fashion, ecommerce, marketing and innovation. Follow Retail Remix on Spotify and Apple Podcasts . Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com . ✉️…

1
Introducing the Virtual Experience Program. 44:15

2 years之前44:15

44:15

The new episode of the podcast has been recorded during April’s show at TalkShopLive. Customer frustration is expensive and costs thousands of dollars in missed sales . Less than 5% of clients reach the checkout page while shopping online. Olivia Steele and Emily Leavitt explain the milestones of the Virtual Experience programs and how Conversation Couture helps individuals and organizations to cover the gap , providing a significative competitive advantage in many sectors: fashion, luxury, jewelry, skincare, decoration, hospitality, cars just to name a few. The beauty of a luxury online customer experience is that you can do your research ahead of the meeting, provide real time advice to meet your customers expectations, and, finally, stay in touch with your clients. Listen to know how to make the beauty happen. Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
Our first Live at Talk Shop! 38:04

2 years之前38:04

38:04

What’s the real meaning of the words “customer care”? We put so much effort into defining the “customers”: are they loyal or new, high or medium spending? As entrepreneurs and managers, we focus every day on knowing our potential and actual clients better and better. It doesn’t often happen, instead, to think about “care”: the first impression we give during an online chat conversation, if we are helpful and interesting. And, by the way, this is the only thing we can immediately and successfully improve. During their first streaming at Talk Shop Live, Olivia Steele and Emily Leavitt, the founders of Conversation Couture explain the most powerful way to care about customers . You will learn how the Conversation Couture project was born and the purpose of a luxury client experience. Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
Versine. In Mom's Skin. 39:21

2 years之前39:21

39:21

In this episode of Couture Conversations podcast, Olivia Steele interviews Jie Gao , the CEO and Founder of VERSINE SKINCARE . The two female founders talk about how a very simple and common situation in a woman’s life can lead to a product without precedents, yet so much needed: a skincare line pregnancy safe, scientifically tested. The plus? Jie decided to add some luxurious and fun touches to the products, to make moms feel even better. As Jie explains, she was a lawyer in NYC, working in defense of women who experienced violence, when she got pregnant and discovered that she couldn't find how to treat her skin respecting the health of her baby. Two lessons in one: you are not your job, or at least, your first one! And there are always new business opportunities if you ask yourself the right questions ! Shop at VERSINESKINCARE.com . Follow @versineskincare on Instagram Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
Yes, you fit! Lexaswim. 28:52

2 years之前28:52

28:52

Choosing what to wear at the beach can be stressful for women, but it does not need to be! Olivia is joined by Alexa Dodson, the CEO and founder of Lexaswim to discuss her sustainable swimwear line that is gorgeous and female body friendly ! Lexaswim features classic silhouettes with a modern twist and fresh one-of-a-kind prints, hand drawn in house— you won’t find these prints anywhere else. Her gorgeous line is proudly designed and produced in Los Angeles, California. For more information about our commitment to sustainability please click here! To follow Alexa click HERE ! To shop Lexaswim click HERE ! Want to get started in one of our programs? Explore our courses at ConversationCouture.com 🛒. Got any questions? Email us at info@conversationcouture.com ✉️.…

1
The Mood-Boosting Beauty Mission 34:36

2 years之前34:36

34:36

Why start any company in a saturated market? Well, thats simple, your mission and the reason the market needs it! In this episode Olivia is joined by Lindsey Martin the founder and CEO of Kiramoon Beauty. They discuss why in an industry full of competition, her mission was personal, why she had to bring her vision to life, and how she went about executing it! A happier skincare routine that brings joy and a little magic to our mornings. Shop Kiramoon here . Follow Kiramoon here Explore our programs at ConversationCouture.com . 🛒 Got any questions? We’d love to hear from you. Email us at info@conversationcouture.com . ✉️…

1
The Entrepreneurial Fire Within 28:36

2 years之前28:36