The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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3 Simple Ways To Increase Your Traffic From Google
Manage episode 309955471 series 3045804
内容由Joshua Jarvis提供。所有播客内容（包括剧集、图形和播客描述）均由 Joshua Jarvis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in!
Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/
50集单集
3 Simple Ways To Increase Your Traffic From Google
4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business Forward
分享Manage episode 309955471 series 3045804
内容由Joshua Jarvis提供。所有播客内容（包括剧集、图形和播客描述）均由 Joshua Jarvis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in!
Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/
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Last week we answered " How Much Does Digital Marketing Cost? " and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?" In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We'll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it's important to your future as a business owner! The podcast covers these questions in a bit more detail but here are the basics of the answers. What is Digital Marketing? The short version? Marketing done digitally. Although most professional digital marketers hate the term, you could call Digital marketing, online marketing or internet marketing. It includes many disciplines such as SEO , PPC and Social Media Marketing. Show Notes: https://4rdmarketing.com/what-is-digital-marketing-and-other-digital-marketing-faqs/…
One of the most common questions I get is "How much does digital marketing cost?" Usually, my answer is "It depends." However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one. We cover not only what it costs but what's involved in different aspects as well as potential money savers opportunities. Before I can answer your question I really need to know more about your business. I typically ask questions like: What's your core business? - Sometimes (ok most times) businesses have their own set of vocabulary and niche that they are a part of. What's the goal? AKA Why do you need to hire me? SEO (Search Engine Optimization) is great for traffic , but what's the purpose of that traffic? To generate leads? What are you doing currently that's working? What's your situation? Are you new, ready to grow?…
In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO . Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum! I really want you to listen to the podcast this week, there is a nugget there. After some time has passed OR I get enough emails/comments I'll come back here and update the notes. Here are the topics about what we're covering. 3 Clicks Web Design Siloing And Intentional Categorization Pagination - Do it right for the bots and get it better for humans Don't Call It A Comeback.... Sitemaps - Thanks to Sam Torres. Secret Content Strategy Use Breadcrumbs Consider Reducing Unnecessary Links…
A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in! Show Notes: https://4rdmarketing.com/3-simple-ways-to-increase-your-website-traffic/…
You should be using Instagram, but have you ever wondered how it works.? SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content. Recently in a tech crunch interview Instagram revealed how their feed system actually works. As you might guess it's a bit of machine learning with a lot of weight based on how you interact with the content. If you watch more videos, then you'll see more videos, for example. They revealed 6 key categories that are used as metrics. https://4rdmarketing.com/6-keys-to-how-to-dominate-instagram-feeds/…
I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram , Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website. Check out our 9 Keys To Generating Massive Traffic With Pinterest !…
We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile. Spoiler Alert! That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it often. You'll have to listen to get the other 8 tips! 9 Tips To Generate Leads W/ LinkedIn's New Changes…
2018 Marks the first year that we've become a Mobile majority world. We cover this and 11 other 2018 changes in Technology and marketing. From Governmental changes that affect the economy to the Voice search. The advancements are moving faster and faster and while businesses don't have to experts on all of these changes, they need to be aware to navigate the next 5 years.…
Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year's F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are key for small businesses to pay attention to. See show notes at 4rd Marketing.…
We've been covering different ways to grow your business but haven't talked about one of the best social networks on the interwebs. That's Instagram. Today we're going to talk about 5 Key strategies you can use today to grow your follower list and generate more traffic.
You might be wondering what a Digital Marketing podcast has to do with online security. Security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous! On top of that the online world is on fire thanks to Europeans being concerned about their privacy. If you haven't heard about GDPR yet, you will. Be sure to listen to find some easy fixes to help you be compliant.…
Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.…
Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. Find out how to optimize your profile and be sure to head over to 4rd marketing to see the growth hack that helped us grow our list to 10,000 people.…
After helping several businesses this past year several poor marketing tactical choices have been failures. These digital marketing tactics are often based on great overall strategies but the execution is where they fail. Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring. As always more show notes can be found at: 4rd Marketing…
If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing. Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day." His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.…
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