The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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[EP.70] Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager?
Manage episode 310715944 series 3068071
内容由The Redirect Podcast and BlackTruck Media + Marketing提供。所有播客内容（包括剧集、图形和播客描述）均由 The Redirect Podcast and BlackTruck Media + Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Episode 70 of The Redirect Podcast: We discuss a bullish forecast for consumers making purchases via smart speaker devices in their homes. With more than 100 million smart speaker devices in the home now, an approximate 31 million individuals will “shop” from them this year. Having covered voice search and commerce in the past, we ask the question; for what are they buying? For those running paid social campaigns, pay attention to the second portion of the podcast where we discuss owning your data and preparing yourself to ask the hard questions of those managing paid social ads for you. Do they own the ad account, or do you? Your Facebook Business Manager settings matter! This and much more on The Redirect Podcast.
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分享Manage episode 310715944 series 3068071
内容由The Redirect Podcast and BlackTruck Media + Marketing提供。所有播客内容（包括剧集、图形和播客描述）均由 The Redirect Podcast and BlackTruck Media + Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Episode 70 of The Redirect Podcast: We discuss a bullish forecast for consumers making purchases via smart speaker devices in their homes. With more than 100 million smart speaker devices in the home now, an approximate 31 million individuals will “shop” from them this year. Having covered voice search and commerce in the past, we ask the question; for what are they buying? For those running paid social campaigns, pay attention to the second portion of the podcast where we discuss owning your data and preparing yourself to ask the hard questions of those managing paid social ads for you. Do they own the ad account, or do you? Your Facebook Business Manager settings matter! This and much more on The Redirect Podcast.
…
continue reading
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In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…
[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing
This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.
1 [EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35
[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing
1 [EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28
In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…
1 [EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45
In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…
In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…
In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…
In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…
In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.
In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…
In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…
In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/…
Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…
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