012: PUBLICITY - Roz Stevenson, Gold Standard in Publicity, Filmmaking and Star Power

Getting Deals Done with Patrick A. Howell

Who’s behind films like “Schindler’s List” and “Scent of a Woman” or “American Gangster” and “Inside Man?” How about “Erin Brockovich” and “Yentl?” Even “Do The Right Thing” and “Rocky III and IV” or “Ray?”
The trailblazer and film publicist … Roz Stevenson.
April is Black Women's History Month and for every Maya Angelou, Angela Bassett, and Ava DuVernay, there are millions of women who have done the work for centuries without any notoriety. Roz Stevenson is one such woman and talent. She’s been creating notoriety for many of Hollywood’s premier film and A-list talents for the past 5 decades. A master of branding, marketing and publicity as the former CEO of Roz Stevenson Public Relations, she has been dedicated to marketing to the African American film goer and multiethnic audience. She has made a difference in the world by working from behind the scenes to change America's premier export into one that is more universal, lucrative and harmonious. Award-winning directors as Ava DuVernay and Lee Daniels, as well as Award-winning luminaries and talents as Samuel L. Jackson all sing her praises as respect for her runs deep.
In an age where YouTube, Instagram, Facebook, Twitter, TikTok and others have made every user a purveyor and self-publicist, we have so much to learn from Roz Stevenson, her ‘more than a hundred successful movie campaigns’ and her book “Look at God! My Hollywood Walk of Faith”.
"(I do feel that I've changed the Hollywood Industry" I feel that so many times that somebody like a Chuck Berry, when we would see me, it was such a joy." Roz Stevenson, Hollywood Publicist
This Week on Getting Deals Done
• How institutional racism was overcome with kindness, a pleasant penchant and a heart for harmony; how an incredible faith has leveraged a career into one that has impacted an industry and the way the world sees itself through film
• How tact, diplomacy and understanding helped change the Hollywood industry to be more
inclusive, diverse and profitable
• How Roz Stevenson's Book "Look at God - My Hollywood Walk of Faith", gives some invaluable pointers on how we promote ourselves on social media today
• Celebrating the career, tireless work and persistent verve of a Hollywood trailblazer who has worked from behind the scenes to make the world a better place, one film at a time, one deal at a time.
Credits:
Guest: Roz Stevenson
Creator and Host: Patrick A. Howell
Executive Producer and Narrator: Tori Reid
Writer: Patrick A. Howell and Tori Reid
Post production: WeEdit Podcasts
Post Production Assistant: Alana Coleman
Intern School Affiliation: Norfolk State University
Premier Advertising Sponsor: Vivreau Water Systems
Advertising Sponsor: Hilton Sacramento Arden West
Ad Voiceover Artist: Ginger Levert
Digital Marketing and Graphics by Octavia Johnson
Photo Credit for Roz Stevenson: Unknown
Thank you to Special Consultant: Clifton Taulbert
Music:
Intro and Outro - "Earth Light It Up" by Xavy Rusan/Tilden Park
Commentaries - "Soul Jazz Legacy" by SINY
Vivreau Ad Music - "That's What Left Us Behind" by Christian Anderson
Connect with the Guest:
Look at God! My Hollywood Walk of Faith by Roz Stevenson
Connect with Patrick A. Howell
Patrick A. Howel

Getting Deals Done is a show about doing business, changing power, changing systems and making the world a better place one deal at a time. Host, veteran banker and entrepreneur Patrick A. Howell, speaks with leading and successful innovators, mavericks and captains of industry about making big things happen in the world.