Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"

The Printmaker Podcast - A Business Podcast for Professional Photographers

#Business #SwiftGalleries.com

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

3年之前 6:57

MP3•单集首页

How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start.

Want more content like this? Join us at https://swiftgalleries.com/facebook

--- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message

71集单集

Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"

The Printmaker Podcast - A Business Podcast for Professional Photographers

published 3年之前

MP3•单集首页

How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start.

Want more content like this? Join us at https://swiftgalleries.com/facebook

--- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message

71集单集

#Business #SwiftGalleries.com

所有剧集

1
Reflecting on Your Past to Shape Your Future with Belle Verdiglione 33:08

2年之前33:08

33:08

Do you ever feel like you’ve become lost in your business? Your goals are fuzzy and you are not sure where you are going? Belle Verdiglione is here to chat with us about how to reflect on your past to shape the future of your business. She is a photography coach and has great advice on how to reevaluate your goals and reflect on your past to help move your business forward. 🎙️What To Listen For: ➡️How to reflect on past experiences and use those experiences to shape your business ➡️Why it’s important to talk about YOURSELF on social media ➡️The importance of having a coach If you are interested in learning how to step back and get a better understanding of your business and where it is going, this episode is for you! 🌐Resources From This Episode: https://www.instagram.com/the_cameraqueens https://www.instagram.com/belleverdiglione/ https://www.belleverdiglione.com.au/the-photography-coach 🎙 Subscribe to our podcast on: Apple Podcasts Spotify Want to be friends?! 🥰Want to join a positive and uplifting group of photographers? Join our free Facebook group! https://www.facebook.com/groups/printsales 📸 Interested in selling prints and products? Start your free trial here: https://swiftgalleries.com/ 📱 Connect with us on the gram! https://www.instagram.com/swiftgalleries/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
How to Make Your Business Work for YOU with Angie and Gina from Revealing the Narrative 29:46

2年之前29:46

29:46

Do you ever feel lost in your business? Angie and Gina have been there and are here to discuss how they found their “North star", what that means and how they find happiness and fulfillment in their work. 🎙️ What To Listen For: ➡️Learn how Angie and Gina found their “North star” (and what that means) ➡️How and why your ideal client might not be the highest paying client ➡️How to make your business work for YOU If you’ve been questioning your purpose with photography then this episode is for you! 🌐 Resources From This Episode: https://revealingthenarrative.com/ Subscribe to our podcast on… 🎙️ Apple Spotify Want to be friends?! 🥰 Want to join a positive and uplifting group of photographers? Join our free Facebook group! 📸 Interested in selling prints and products? Start your free trial here: https://swiftgalleries.com/ 📱 Connect with us on the gram! --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Finding Clarity in Your Business with Natalie Jennings 35:20

2年之前35:20

35:20

Do you ever feel “stuck” in your business? Feeling like you have no idea what to focus on next? Have an endless to-do list? Or have too much on your plate that you resort to procrastinating instead of working? We’ve all been there and today Natalie Jennings from Photo Business Help walks us through how to get some clarity when our focus becomes blurry. In this episode we chat about…🎙️ -How Natalie pulls back the layers to see why a business isn’t growing -How Natalie uses tarot readings in her coaching program -Why having a mentor or coach is important to success -What Natalie sees as the most common struggles for photographers If you are feeling the need to find clarity in your business then this episode is for you! Resources From This Episode 🌐 Photo Business Help Natalie Jennings on Instagram Subscribe to our podcast on… 🎙️ Apple Spotify Want to be friends?! 🥰 Want to join a positive and uplifting group of photographers? Join our free Facebook group! 📸 Interested in selling prints and products? Start your free trial here: https://swiftgalleries.com/ 📱 Connect with us on the gram! --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Mindset Tips and Tricks to Survive Busy Season With Renee Bowen 52:51

2年之前52:51

52:51

We've all been there...it's October and the sessions are rolling. You have more sessions in the next 3 months than you've had all year. What's more important than the sessions or money you are making, is your mental health. Busy season is no joke and if you don't take time for yourself or work on mindset during that time, you could end up burnt out. Renee Bowen chats with Swift team member, Whitney, about tips and tricks to not just survive, but thrive during your busy season. Sign up for a free trial of Swift Galleries here: https://swiftgalleries.com/ Check out Renee's store here: https://www.reneebowencoaching.com/store --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
How Soft Proofing Can Save Your Business with Kate Hejde 42:16

2年之前42:16

42:16

Have you ever felt overwhelmed with your business? Burnt out from spending so much time editing? Kate Hejde is here to talk to us about how soft proofing saved her business. She was questioning if she even wanted to be in business anymore because the work she was doing was taking so much time from life and I wasn't profitable enough to make it worth it! All of that changed when she started soft proofing. Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/trial https://dearkatebrandstrategy.com/soft-proofing-made-simple --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Niching Down to Scale Up Your Photography Business with Joe Hendricks 33:31

2年之前33:31

33:31

Joe Hendricks joins us today to talk about niching down to scale your photography business. He is a landscape photographer turned elopement photographer and he walks us thought how and why his business has grown so much over the past few years. Joe and his wife own Elope Telluride and they do it all, from the photography to planning and location scouting. --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Reclaiming Your Life Through In Person Sales 26:45

2年之前26:45

26:45

Maggie Robinson of IPS Academy chats with us about how to make IPS work for you. "On behalf of all the photographers, I would say we start business thinking we're gonna do photography to have this amazing life around our family. And then a year in, it takes over the family life. We work in the day we work at night. We're literally like on call 24, 7 family suffers." Maggie talks to us about how you can gain that freedom back by doing IPS. https://www.ipsacademy.co.uk/ https://swiftgalleries.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Successful High-Volume School Photos with Katlin Roten 39:45

2年之前39:45

39:45

Kaitlin Roten is here to talk to us about high volume school photos. When she realized that doing family photo sessions were taking up too much of her family time, she decided to start doing school photos so that she could work while her kids were in school. https://thosephotoladies.com/ Want to sell more products to your clients? Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/trial --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Bookkeeping and Tax Basics for Photographers 46:25

2年之前46:25

46:25

Do you ever get overwhelmed with the backend work of running your photography business? Angelica breaks down some MUST KNOW topics around bookkeeping and taxes so you can keep your business running legally. https://www.instagram.com/openroadsbkkg/ https://openroadsbkkg.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Shooting to Sell Products to Your Photography Clients 44:58

2年之前44:58

44:58

Jessica Vallia is a Colorado Springs based photographer specializing in heirloom portraiture for families and high school seniors. She explains her client experience and why the conversations with her clients before the session are so important! Want to sell more products to your clients? Try Swift Galleries free for 14 days, no credit card needed. https://swiftgalleries.com/trial --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
How to Sell More Albums to your Photography Clients by Using "The Stack" 39:07

3年之前39:07

39:07

In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls "The Stack" and breaks it down piece by piece to help you get more books into more clients' homes. Catch the video episode as well as links to Shaun's book at https://swiftgalleries.com/sell-more-photo-albums-using-the-stack/ . --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Photographer to Follow: LaJune King 38:18

3年之前38:18

38:18

You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them. So grab a beverage and block off some time to join us in a somewhat meandering conversation covering everything from race and diversity and inclusion to sales and branding and market positioning. Want to catch the entire video interview? Watch it here: https://swiftgalleries.com/photographer-lajune-king --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
3 Core Photography Business Systems with Meghan Doll, The Art of the Sale 41:17

3年之前41:17

41:17

Meghan is a portrait photographer based out of Minneapolis, Minnesota and has been in the photography industry for 20 years. Today she is bringing us her guidance and wisdom on what she calls the three pillars. These pillars are the foundation that hold up your photography business and without them your business could be in danger. Learn more about these 3 systems at https://theartofthesale.com/strategic-af --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message…

1
Photography Marketing Funnels: Calculating Conversion Rates 8:44

3年之前8:44

8:44

Last week we started collecting data to track the various steps of our funnel. Here’s what to do with those data. --- Send in a voice message: https://podcasters.spotify.com/pod/show/printmaker/message

1
Funnels for Photographers: How Do I Know Where to Focus? 5:17

3年之前5:17