Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Chris just got back from Disneyland Paris so Amanda asks all the questions about what to expect when you go to Disneyland Paris because she is gonna have to go now.
Welcome to Season 2 of Provost Park Pass! If you could change, add or make something new at Disneyland what would you do? Amanda walks us through what "Wishes" she has for Disneyland.
Amanda takes us on a tour of ice cream treats at Disneyland. These are the must try ice cream treats that Disney has to offer. These are so good that they will make your tongue dance with joy.
Hello everyone, Amanda wasn't able to make todays Podcast but, no worries Jimmy From Critical Reviews Podcast stepped in to fill her shoes. Not Only did Jimmy Co-Host he also came with a bunch of questions for Chris to answer. Lets see how good Chris does on the hot seat.
When you think of Disneyland it is a place for wholesome family fun. BUT, Disneyland has some very shocking moments on its attractions. Today on Provost Park Pass we talk about the 10 most shocking moments on Disneyland attractions. This is a must listen.
Chris was wearing shorts to the sneak preview of Avengers Campus. His shorts actually caused an emergency. A total true blue Disney emergency. We talk about this emergency. Chris and Amanda also talk about their Avengers Campus sneak preview.
Now that Avengers Campus is open lets take a look down memory lane at what was there before Avengers Campus. Bugs Land and Bountiful Valley Farms. Bugs Land was the first land themed after a movie. It had six attractions if you count the splash pad and was the only Disneyland land to never have a restaurant or shopping. What other cool facts are there listen and find our.…
Disney's Avengers Campus is opening June 4th. We got a special invite to go June 3rd and are so excited. We will be with Marvel's Creative Director of Theme Entertainment. What do you expect Avengers Campus to be like? What characters will be there?
Are you looking for heart-pumping, adrenaline filled attractions and experiences at the happiest place on earth? We've broken down the top ten most thrilling rides at Disneyland Park with a little history and secrets about each attraction.
Amanda is away so the boys will play. Chris has producer Zach on to talk Disney memories. Zach does some voice impressions and we talk about tight shirts. You'll laugh you probably cry and wonder why. If you'd like to see more of Producer Zach you can follow him on Instagram producerzach Follow us on TikTok Provostparkpass_ Follow us on YouTube Provost Park Pass…
Today on Provost Park Pass we talk about the top 5 secret places at Disneyland. How many of these places have you been? Disneyland has so many secrets these just happen to be secret spots.
We had a suggestion from one of our Patreons to do a whole podcast on the top 10 spinning rides of Disneyland. Challenge accepted not only do we do a list of the top 10 spinning rides we give you history and facts about each attraction. This one is a must listen.
Amanda and Chris talk about the top ten rides at Disneyland that you can't ride at Walt Disney World. Disneyland has a lot of exclusive rides. Lets take a look at ten of them and see what we think about each one.
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