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How to Market Chaos

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Manage episode 346048693 series 3352155
内容由New Thinking提供。所有播客内容(包括剧集、图形和播客描述)均由 New Thinking 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

A lie travels halfway around the world while the truth is still putting on its boots. Everyone has heard that chestnut, but Sinan Aral has actually proved it. He was one of the first to warn about the corrosive effects of social media with a celebrated Science Magazine cover story, a seminal book, The Hype Machine, and a vast study showing that fake news spreads faster and farther than the truth. Sinan is a marketing, IT, and data science professor at the Massachusetts Institute of Technology, so he sees disinformation through the lens of marketing. In this episode, we will also discuss what Sinan calls “the end of reality” in political discourse, the role of professional media in its own demise, and the strategies democracies need to take to defend the truth.

Website - free episode transcripts
www.in-reality.fm

Produced by Sound Sapien
soundsapien.com

Alliance for Trust in Media
alliancefortrust.com

  continue reading

59集单集

Artwork

How to Market Chaos

In Reality

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Manage episode 346048693 series 3352155
内容由New Thinking提供。所有播客内容(包括剧集、图形和播客描述)均由 New Thinking 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

A lie travels halfway around the world while the truth is still putting on its boots. Everyone has heard that chestnut, but Sinan Aral has actually proved it. He was one of the first to warn about the corrosive effects of social media with a celebrated Science Magazine cover story, a seminal book, The Hype Machine, and a vast study showing that fake news spreads faster and farther than the truth. Sinan is a marketing, IT, and data science professor at the Massachusetts Institute of Technology, so he sees disinformation through the lens of marketing. In this episode, we will also discuss what Sinan calls “the end of reality” in political discourse, the role of professional media in its own demise, and the strategies democracies need to take to defend the truth.

Website - free episode transcripts
www.in-reality.fm

Produced by Sound Sapien
soundsapien.com

Alliance for Trust in Media
alliancefortrust.com

  continue reading

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