How to Win With Email Copy in 2023 | With Nikki Elbaz

The Strategic Marketing Show

The Strategic Marketing Show

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

2年之前 21:47

MP3•单集首页

What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?

That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify.

She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm.

A warm welcome to the Strategic Marketing Show, Nikki Elbaz.

You can find Nikki over at NikkiElbaz.com.

Topics discussed on this episode include:

Is email more or less important than it used to be?
Why is that?
How has it changed?
What’s an example of a successful style of email for different stages of the buyer journey?

- Awareness

- Consideration

- Conversion

- Loyalty

- Advocacy

What’s an example of a firm that’s making great use of email at the moment?
Not necessarily thinking about what we’ve been talking about so far, what's the number one thing marketers need to incorporate into their strategy?

39集单集

How to Win With Email Copy in 2023 | With Nikki Elbaz

The Strategic Marketing Show

published 2年之前

MP3•单集首页

What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?

That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify.

She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm.

A warm welcome to the Strategic Marketing Show, Nikki Elbaz.

You can find Nikki over at NikkiElbaz.com.

Topics discussed on this episode include:

Is email more or less important than it used to be?
Why is that?
How has it changed?
What’s an example of a successful style of email for different stages of the buyer journey?

- Awareness

- Consideration

- Conversion

- Loyalty

- Advocacy

What’s an example of a firm that’s making great use of email at the moment?
Not necessarily thinking about what we’ve been talking about so far, what's the number one thing marketers need to incorporate into their strategy?

39集单集

所有剧集

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How to Win With Email Copy in 2023 | With Nikki Elbaz 21:47

2 years之前21:47

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What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm. A warm welcome to the Strategic Marketing Show, Nikki Elbaz . You can find Nikki over at NikkiElbaz.com . Topics discussed on this episode include: Is email more or less important than it used to be? Why is that? How has it changed? What’s an example of a successful style of email for different stages of the buyer journey? - Awareness - Consideration - Conversion - Loyalty - Advocacy What’s an example of a firm that’s making great use of email at the moment? Not necessarily thinking about what we’ve been talking about so far, what's the number one thing marketers need to incorporate into their strategy?…

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