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s02e05 - Marketing & Mix Management with Lucien Wijsman
Manage episode 363998136 series 3411040
内容由ReelMetrics提供。所有播客内容（包括剧集、图形和播客描述）均由 ReelMetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.
© 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.
For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.
For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal
27集单集
分享Manage episode 363998136 series 3411040
内容由ReelMetrics提供。所有播客内容（包括剧集、图形和播客描述）均由 ReelMetrics 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.
© 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.
For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.
For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal
27集单集
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In this episode, Nick and Don catch-up with Ken Rohman, Chief Marketing Officer for Wind Creek Hospitality. Learn about the Poarch Creek tribe's growth and expansion into commercial markets, its guest-driven service culture, the Wind Creek Rewards loyalty program, and the licensing, construction, positioning, opening, and early successes of the group's newest resort, Wind Creek Chicago Southland. Also in this episode, Don hangs-up his spurs. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this Thanksgiving-themed episode, Nick and Don list the top ten current slot industry trends for which they’re most thankful. Also in this episode, game speed and the Las Vegas Grand Prix (mea culpa edition). © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick and Don catch-up with Konami’s Jay Bertsch (SVP & Chief Commercial Officer), Chris Rowe (VP of North American Game Sales), and Stephanie Lau (VP of Sales Enablement). Hear the team’s thoughts on G2E ’24, as well as upcoming rollouts in systems, cabinets, and games. Also in this episode, Aristocrat, Light & Wonder, and the Dragon Train dispute. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick and Don catch-up with Bluberi's Chief Product Officer, Mike Brennan, and Chief Commercial Officer, Casey Whalen. Learn how an insurgent supplier with roots in Quebec is parlaying a string of surprise hits into some of the most exciting product offerings for the Class III slot space. Hear about their design philosophies, banking strategies, release plans, cultural imperatives, and (music to our ears) obsession with fair share performance. Also in this episode, G2E 2024. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick and Don speak with Derik Mooberry, CEO of Zitro USA. Learn about Zitro's rise from niche electronic bingo provider to a global supply-side powerhouse, its plans for the North American market, and the company's increasingly compelling Class III slot portfolio. Also in this episode, leveraging superstar inventory to dial-back free play. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick & Don speak with Dan Schrementi, President of Gaming at Incredible Technologies (IT). Learn about IT's history as a pioneering arcade game supplier, its move into gaming, its design & commercial philosophies, its recent strategic rebuild, its product roadmap, and its "Teed Up" initiative. Also in this episode, how free play reductions impact visitation & spend. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick and Don catch-up with AGS's VP of Slots, Jackson Floyd, and VP of Game Development, Steve Walther. Learn about AGS's history, cultural leadership, developmental philosophy (Steve's tango analogy is awesome), GameON customer summit, upcoming product releases, and more. Also in this episode, keeping Actual and Theo variances in-check. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick and Don speak with Mike Dreitzer, CEO of Gaming Arts. Learn about the risks & rewards of building a slot machine company, the group's startup phase, development philosophy, product portfolio, near-term plans, and its strategic alliance with Germany's Merkur Gaming. Also in this episode, supply and demand considerations related to multi-game product. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick & Don chat with Dan Cherry, Vice President of Gaming Operations at Bally's Corporation. Dan discusses the major projects underway in Vegas and Chicago, as well as the challenges and payoffs of implementing operational and analytical standards within hyper-growth gaming organizations. Also in this episode, should I replace ETGs with slots? © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
Blue jeans?!? Yes, you read that correctly. In this episode, Nick and Don speak with Nick Weaver, Co-Founder and COO of Blue Delta Jeans. Learn how Nick and his team are using $500 custom-tailored blue jeans to thrill slot players and breathe new life into VIP events and continuity programs. Also in this episode, the EVERI / IGT merger. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick & Don catch-up with Michael Carruthers, Corp VP of Gaming Operations at Delaware North. Learn about the past, present, and future of one of the industry's oldest and most diversified gaming operators, and how the gaming division is leveraging data and data analysis for competitive advantage. Also in this episode, lease vs buy for smaller operations. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this first episode of Season 3, Nick and Don discuss the slot influencer phenomenon with domain pioneers and undisputed leaders, Brian Christopher & Josh O’Connell of BC Slots. Brian and Josh cover the company’s full timeline, from Brian’s first impromptu clip to becoming the industry’s most powerful influencer brand. Learn about the logistics of BC Slots engagements, their benefits to operators and suppliers, and the company’s newest products, FlipTheSwitch.com and Brian Christopher Slots 2. Also in this episode, Dragon Link expansion. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this end-of-year retrospective episode, Nick and Don cover the Top Ten Insights of 2023. Also in this episode, mitigations for low-ceiling environments. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this episode, Nick & Don catch-up with Kelcey Allison, COO of the newly-created Aruze Gaming Global. Kelcey walks Nick & Don through the Okada garnishment, the Chapter 11 filing, the auction, and the creation and future of Aruze Gaming Global. Also in this episode, Vegas F1 and casino signage. © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
In this post-G2E episode , Nick & Don present budgetary guidance for 2024 . Sub-topics include Halloween; conducting fair share, occupancy, layout, and demand analyses; the CapEx / OpEx split; pacing spend, and; focusing on the greatest in lieu of the latest . © 2015 -2025 RM Holdings B.V. and ReelMetrics B.V. All rights reserved. For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast. For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal…
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