Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
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内容由Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners提供。所有播客内容（包括剧集、图形和播客描述）均由 Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Common Digital Marketing Mistakes and How You Can Avoid Them
Manage episode 365260388 series 3471886
内容由Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners提供。所有播客内容（包括剧集、图形和播客描述）均由 Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.
You’ll learn:
- Why marketing to everybody is actually marketing to nobody
- Examples of marketing the solution, rather than the features
- Showing the behind the scenes and personality of the business
- Why you should prioritise brand consistency
- How to utilise reviews for social proof
Connect with Sam:
42集单集
分享Manage episode 365260388 series 3471886
内容由Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners提供。所有播客内容（包括剧集、图形和播客描述）均由 Samantha Brown | Social Media Marketing, Digital Marketing & Email Marketing tips for small business owners, Samantha Brown | Social Media Marketing, Digital Marketing, and Email Marketing tips for small business owners 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.
You’ll learn:
- Why marketing to everybody is actually marketing to nobody
- Examples of marketing the solution, rather than the features
- Showing the behind the scenes and personality of the business
- Why you should prioritise brand consistency
- How to utilise reviews for social proof
Connect with Sam:
42集单集
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In this episode, I dive deep into the powerful synergy between email marketing and paid ads, and I want to share three key takeaways that can help you elevate your digital marketing game. I also share some real-life examples of clients who have transformed their marketing strategies by integrating email marketing with their paid ads. If you’re ready to take your digital marketing to the next level, this episode is a must-listen! If you’re ready to make your digital marketing as smooth as silk? Visit our website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_…
In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio. Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform. We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term success. Connect with Love Note on Instagram or visit the website If you’re ready to make your digital marketing as smooth as silk? Visit our website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_…
How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack. Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight. She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty. If you’re curious about building a business from scratch and the power of going viral, you won’t want to miss this episode! Connect with Beth and Saint Jack https://saintjack.com.au/ https://www.instagram.com/bysaintjack/ https://www.tiktok.com/@saintjackcosmetics…
In this episode, I’m chatting with Maggie Bland, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok. Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies. We cover: We dive into the unique opportunity TikTok offers for business growth. Why personal branding is more than just a buzzword, and how business owners can leverage their unique personality and experiences to create a brand that stands out. How to experiment with different content styles. Making SALES from TikTok - and not just going viral. Whether you're new to TikTok or have been posting for a while, Maggie's insights will give you a fresh perspective on how to use the platform to grow your business. Connect with Maggie on TikTok Connect with Maggie on Instagram Enrol in Magnetise to Monetise TikTok Academy Apply to work 1:1 with Maggie Connect with Sam on Instagram Connect with Sam on TikTok Visit the website Check out Silk's Free Resources…
Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand." The reality? They’re probably making one of several common mistakes. In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…
In this episode, I dive into the essence of Silk Digital as the "anti-agency". Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! 00:00:06 - Introduction to Silk Digital Marketing Mastery Podcast 00:02:56 - Why Silk Digital is the Anti-Agency 00:09:16 - The Inspiration Behind Silk Digital 00:14:29 - Influence of the 50s and 60s Era on Advertising 00:17:32 - Values and Approach of Silk Digital…
Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast. In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period. I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…
Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people. And to my surprise, I now LOVE IT! I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…
Today, we're diving deep into email marketing and why it's crucial for your business. Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…
I’m baccccck! Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT. Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos! In this episode, I cover: My equipment toolkit Building your confidence Pre-game for filming Some engagement tactics Filming techniques Editing tools Equipment mentioned in the episode: Microphone: Hollyland Rode Lighting: Clip-on If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! Any questions, my DM's are always open.…
Today's episode I'm joined by the wonderful Chloe from Mend Nutrition. Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion. Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being: Her Journey: How she started her own business and grew her clients. The Power of Self-Care: Chloe reminds us of the importance of taking care of ourselves, both physically and mentally. Authenticity in Social Media: Chloe shares her insights on using social media effectively to attract real human connections. She highlights the significance of being genuine and relatable in our online presence, as it helps build trust and fosters meaningful relationships with our audience. The Gut-Health Connection: Chloe sheds light on the link between nutrition, gut health, and overall well-being. She explains how our dietary choices can impact our energy levels, sleep quality, and overall vitality. I truly believe that this episode has something valuable for everyone, whether you're a business owner or simply someone seeking to improve your quality of life. Chloe's expertise and passion shine through, and her insights will inspire you to make positive changes. Connect with Chloe: https://www.instagram.com/mend.nutrition/ Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…
2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing. This episode has got me so excited for the new year and what is to come in the digital space! 2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? Please share it with someone you know who might also enjoy it as much as you!…
We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content. In this episode, I'll be tackling the most common questions I've received lately about creating video content! Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.…
I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES! This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you! Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.…
In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients. It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloadable resource especially helpful for those who prefer visual aids. Join me to discover how you can implement this strategy in your business. Download the FREE framework guide: https://www.silk-digital.com.au/framework/ Work 1:1 with me and learn the strategies you need to become that 'it' brand across multiple channels without the burnout: https://www.silk-digital.com.au/services/holistic-marketing-consulting/ Or contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ Come hang out on TikTok: https://www.tiktok.com/@sam.silkdigital PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.…
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