Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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65: Purpose Upgrade with Paul Skinner
Manage episode 371197198 series 2931244
内容由Simon Western提供。所有播客内容(包括剧集、图形和播客描述)均由 Simon Western 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Paul shares his thoughts and experience on the power of narrative and the importance of upgrading our purpose to meet the poly-crisis and disruptive contemporary social conditions we face. Paul points out that purpose is not a fixed destination, but an emergent position that needs to be adapted to each context. Repurposing leads to revitalising organisations and in a wide-ranging discussion Paul also reflects on the importance of collaborative advantage, drawing on his earlier book, and contrasts this to competitive advantage. He also points to the need to widen our gaze to include the shadow, 'the wolf that lurks to pounce', as very often we are consumed with a more short-term and limited vision of what is going on. Our discussion continues to look at the critical links between narrative and marketing, and we discuss psychotherapy's role in organisational awareness which is becoming ever more critical.
Bio
Paul Skinner is the author of the award-winning book, The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business, which Mike Berners-Lee, author of There Is No Planet B, described as, ‘...a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do'.
Paul's previous book Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success was described by Ben Cohen and Jerry Greenfield, Co-founders of Ben and Jerry's ice cream, as, 'the perfect recipe for successful businesses that improve lives'.
Through his consulting practice the Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. He also founded MarketingKind, a non-profit professional membership community bringing business leaders, marketers and change-makers together to address our most pressing problems as 'marketing briefs in disguise’.
Bio
Paul Skinner is the author of the award-winning book, The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business, which Mike Berners-Lee, author of There Is No Planet B, described as, ‘...a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do'.
Paul's previous book Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success was described by Ben Cohen and Jerry Greenfield, Co-founders of Ben and Jerry's ice cream, as, 'the perfect recipe for successful businesses that improve lives'.
Through his consulting practice the Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. He also founded MarketingKind, a non-profit professional membership community bringing business leaders, marketers and change-makers together to address our most pressing problems as 'marketing briefs in disguise’.
88集单集
Manage episode 371197198 series 2931244
内容由Simon Western提供。所有播客内容(包括剧集、图形和播客描述)均由 Simon Western 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Paul shares his thoughts and experience on the power of narrative and the importance of upgrading our purpose to meet the poly-crisis and disruptive contemporary social conditions we face. Paul points out that purpose is not a fixed destination, but an emergent position that needs to be adapted to each context. Repurposing leads to revitalising organisations and in a wide-ranging discussion Paul also reflects on the importance of collaborative advantage, drawing on his earlier book, and contrasts this to competitive advantage. He also points to the need to widen our gaze to include the shadow, 'the wolf that lurks to pounce', as very often we are consumed with a more short-term and limited vision of what is going on. Our discussion continues to look at the critical links between narrative and marketing, and we discuss psychotherapy's role in organisational awareness which is becoming ever more critical.
Bio
Paul Skinner is the author of the award-winning book, The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business, which Mike Berners-Lee, author of There Is No Planet B, described as, ‘...a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do'.
Paul's previous book Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success was described by Ben Cohen and Jerry Greenfield, Co-founders of Ben and Jerry's ice cream, as, 'the perfect recipe for successful businesses that improve lives'.
Through his consulting practice the Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. He also founded MarketingKind, a non-profit professional membership community bringing business leaders, marketers and change-makers together to address our most pressing problems as 'marketing briefs in disguise’.
Bio
Paul Skinner is the author of the award-winning book, The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business, which Mike Berners-Lee, author of There Is No Planet B, described as, ‘...a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do'.
Paul's previous book Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success was described by Ben Cohen and Jerry Greenfield, Co-founders of Ben and Jerry's ice cream, as, 'the perfect recipe for successful businesses that improve lives'.
Through his consulting practice the Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. He also founded MarketingKind, a non-profit professional membership community bringing business leaders, marketers and change-makers together to address our most pressing problems as 'marketing briefs in disguise’.
88集单集
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