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5 Ways to Build Brand Authenticity for Long Term Success
Manage episode 378262060 series 3514433
内容由Namanh Hoang提供。所有播客内容（包括剧集、图形和播客描述）均由 Namanh Hoang 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Brand authenticity isn’t a buzzword; it’s the secret to lasting success for the most authentic brands. Here are 5 ways to build a strong authentic brand. Read the full article here: https://www.asknam.com/build-brand-authenticity-for-long-term-success/
Branding & Marketing Evangelist Nam hoang is a business, startup, marketing and branding blogger who has over 30 years of experience working with today’s top brands across all industries from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime has led him to serve as an industry advisor for Intel, AMD, NVIDIA and Microsoft as an expert in youth culture marketing and br
章节
1. Intro (00:00:00)
2. Key Takeaways (TLDR) (00:01:31)
3. Why is Brand Authenticity Important in Branding? (00:02:27)
4. What Does it Mean to Have Brand Integrity? (00:03:13)
5. Examples of Brands that Exemplify Authenticity. (00:04:27)
6. Five Ways to Use Authenticity for Brand Success. (00:06:00)
7. 1. Understanding and Communicating Brand Purpose. (00:07:23)
8. 2. Ensuring Honesty in Business Operations and Communications. (00:08:31)
9. 3. Engaging in Virtue Marketing. (00:10:43)
10. 4. Prioritizing Authentic Communication with Stakeholders. (00:11:42)
11. 5. Consistently Evaluating and Upholding Brand Integrity. (00:12:39)
12. Conclusion (00:13:37)
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