06 - Contextual Targeting As A Key To Programmatic Success In The Post-cookie Era | Andreas Neu Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising podcast

46:40

Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it . That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads. You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it. If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7000748314518298624 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis 51:39

2 years之前51:39

51:39

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future . Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers . The clay between tracking, analytics, and other web services and GDPR has been intensified. To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way. We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions. If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech fusedeck's website: https://fusedeck.com/de/…

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24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke 49:29

2 years之前49:29

49:29

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting . And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing ? Spoiler alert: Google Data Studio is not the answer. To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel. Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel. If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech Funnel’s website: https://funnel.io…

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23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs 47:37

2 years之前47:37

47:37

Recently we've heard a lot about account-based marketing , and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns. For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference. We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources. If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you! Share your experience/comments/thoughts with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross 44:46

2 years之前44:46

44:46

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail . To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer . But how do they do this exactly? And why is it more important than ever to reach consumers in their homes ? Those are just two of the questions Jacob will answer for you. Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works. If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli 43:07

2 years之前43:07

43:07

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view . For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode. Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see. But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode. Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud? If you are a publisher, we are sure you will find this episode enlightening. What is your experience with fraud? Share it with us on LinkedIn. https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal 39:09

2 years之前39:09

39:09

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram , and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to. Furthermore, Yoav will give you insights into the phrase " target by ads " and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns . If you are running PPC campaigns on Meta or any other performance marketing , you cannot afford to miss this episode! What is your experience with the recent changes in Meta advertising? Let us know on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6985501047477649408 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo 54:10

2 years之前54:10

54:10

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry . To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities they need to be attractive as a user-acquisition solution for the gaming industry . Pau shared his insights on these topics and why supply path optimization (SPO) is essential. He also has a crucial tip for game developers when onboarding a new DSP. If you're interested or responsible for revenue growth and user acquisition in the gaming industry, you're just generally curious about these kinds of digital marketing topics, this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou 52:07

2 years之前52:07

52:07

Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou . Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to audit their campaigns to avoid fraud. Why are there so many fraudulent websites and apps out there? How are ad exchange platforms playing into all this, and why is it so important that advertisers don't trust the fraud detection of their agencies or DSPs? Those are just some of the questions we tackled with Dr. Fou. If you are about to or running programmatic campaigns, you need to listen to this episode. Have you placed ads on fraudulent websites? Share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6980424179049234432 Are you interested in the articles Augustine Fou mentioned at the end of this podcast episode? You can find them here: How Site-Owners Use FouAnalytics to Troubleshoot Bot Traffic How to use FouAnalytics to Scrutinize Clicks from Programmatic Campaigns About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella 45:03

2 years之前45:03

45:03

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot. We also challenged Tim with questions regarding fraud and pricing transparency. Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯 Join the discussion on LinkedIn and share your experience with us: https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman 1:04:52

2 years之前1:04:52

1:04:52

We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig deeper into those topics, we got a fantastic opportunity to host Jonas Altman - author of the book "Shapers" and founder of Social Fabric. Jonas works with people and helps them to improve their lives. We asked ourselves many questions in this episode, from both the broad point of view of the market and our IndieAd point of view as a digital marketing agency: What is the current status of the employer market? How can employers build better relationships with their employees? Why do companies believe that "motivational gimmicks" create retention, and does it work? And what role do schools and education play in shaping children for future work lives? This episode is aimed at agency owners, executives, managers, and employees, but not only. If you're wondering how your company can become a better employer, you cannot miss this episode. And if you have wonderful or horrible examples, share them with us; we'd like to learn: https://www.linkedin.com/feed/update/urn:li:activity:6975336822625218560 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz 49:32

2 years之前49:32

49:32

How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at IndieAd and her motivations. Furthermore, you will learn about IndieAd's process of building a team from scratch and how they overcame the challenges that go along with it. And you will understand from IndieAd's experience why it is important to have a solid foundation for hiring new employees and how you can adapt work conditions to the fast-paced industry changes. Get inspired by new concepts and ways to create a work culture within a start-up or a digital marketing agency. If you want to build a team, be a better employer/employee, and learn more about IndieAd, you cannot afford to miss today's episode! Share your experiences on these topics with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6972817468738174976 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1 46:36

3 years之前46:36

46:36

Transparency ... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls ? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license ? These are just some of the questions we asked ourselves in this episode. If you are an advertiser, you buy media programmatically, or have partners offering you digital media, you should not miss this episode. Let us know your opinion on transparency on our LinkedIn page: https://www.linkedin.com/feed/update/urn:li:activity:6970296262680059904 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy 44:21

3 years之前44:21

44:21

Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI ? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigger impact, and how it would affect people's roles in the industry; will we still need media buyers and traders? Tune in if you're currently running programmatic campaigns, regardless of which kind. This episode will open your mind to new possibilities! If you have experience with these kinds of solutions or want to raise questions, you can do it on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6967736090501775360 About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech…

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12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich 53:05

3 years之前53:05