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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep 75: Nighttime Extender
Manage episode 381618226 series 3083285
内容由pots n pans productions and Pots n pans productions提供。所有播客内容(包括剧集、图形和播客描述)均由 pots n pans productions and Pots n pans productions 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Pikelet Man doesn’t understand daylight saving, Colin Holcroft has been cleaned out, and Tony has some exclusive outtakes from the Beatles ‘Get Back’ documentary.
98集单集
Manage episode 381618226 series 3083285
内容由pots n pans productions and Pots n pans productions提供。所有播客内容(包括剧集、图形和播客描述)均由 pots n pans productions and Pots n pans productions 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Pikelet Man doesn’t understand daylight saving, Colin Holcroft has been cleaned out, and Tony has some exclusive outtakes from the Beatles ‘Get Back’ documentary.
98集单集
所有剧集
×Reg Tankwater has solved the energy crisis, Cratog Carabasirica has almost assimilated, Bumblethwaite Cumblethwim has pulled out, and Wolford Pontoon steps in. Show support | Merch Store | Official Website
The Hater is unimpressed by his local charity shop, several callers are being cheated on, sergeants York & Sargent are back, and there’s another disappointing quiz. Show support | Merch Store | Official Website
Shane [REDACTED] has a new theory, Barry Football has a new explanation, The Pikelet Man has a new joke, and Tony has recorded his police interview. Show support | Merch Store | Official Website
Podworx is under siege, Dion is beating AI to all the good ideas, and Dave Clacton is attempting to ‘uncancel’ a controversial comedian. Show support | Merch Store | Official Website
The Hater is up in the air, Niles Nyquist crosses the border, and Simon Haight knows who can get Australia back on track. Show support | Merch Store | Official Website
The voters are undecided, Lorna Palethorpe is unclear, Peregrine Haste is unable to comment, and Tony gets a guilt trip from his chiropractor. Show support | Merch Store | Official Website
Dion has invented a new game, The Pikelet Man can’t be fooled, Tony visits the ‘living theatre’, and Matt is forced to use the Dump Button. Show support | Merch Store | Official Website
Cratog Carabasirica is unimpressed with our electoral candidates, Shane [REDACTED] is being used to train Chinese AI, Bryan Lyons is back at the ‘office’, and there’s another live footy call. Show support | Merch Store | Official Website
WARNING: Normal SIZZLETOWN returns next month. This is an ‘unplugged’ episode, where Tony answers all your questions with the aid of footage and diagrams. Show support | Merch Store | Official Website
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Tony Martin’s SIZZLETOWN
WARNING: Not a proper episode of SIZZLETOWN – it’s another ‘unplugged’ episode with no callers, just Tony recalling every movie he saw in 1987, playing an old sketch, and recalling the time he foolishly attempted to talk about sport. Show support | Merch Store | Official Website
The 2024 season finale, with Dion, Dave Clacton, Reg Tankwater, The Pikelet Man, The Hater, Shane [REDACTED], Patrick Paget, Cratog Carabasirica, Ronnie Bung, Crackers & the Tugboat and…Bob Dylan? Plus, as tradition demands, Pete Smith, Davey Lane, and more songs than would seem necessary. Show support | Merch Store | Official Website…
Barry Football apologises for his behaviour on ‘Wacky Wednesday’, Shane [REDACTED] doesn’t trust electric cars, and William Fine-Mist explains all those credit card surcharges. Show support | Merch Store | Official Website
Dion has a new movie idea, The Pikelet Man has ‘done an incursion’, Tony has gone reboot mad, and for the first time, there’s a live footy call! Show support | Merch Store | Official Website
Lorna Palethorpe has reason to complain, Cratog Carabasirica has been racially profiled, William Fine-Mist has another unhelpful explanation, and David Lynch has no plans to retire. Show support | Merch Store | Official Website
Barry Football apologises for his offensive tattoos, Colin Holcroft addresses erotic asphyxiation, and someone from the Reserve Bank explains why your interest rates are so high. Show support | Merch Store | Official Website
Dave Clacton has been raided by the ‘PC Police’, Niles Nyquist has downsized, Tony gets advice on how to evict possums, and there’s news of a deadly mispronunciation. Show support | Merch Store | Official Website
Dion takes to the skies, The Pikelet Man is unimpressed by the cat in ‘Ripley’, someone has finally untangled ‘Tenet’, and there’s another shambolic quiz. Show support | Merch Store | Official Website
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Tony Martin’s SIZZLETOWN
Shane [REDACTED] exposes the latest ‘Black Swan Event’, Barry Football addresses that ‘homophobic slur’, and Matt has previously unseen footage from the making of ‘We Are The World’. Show support | Merch Store | Official Website
Sir Ian McKellen and the late Truman Capote have plenty to say, The Hater is back way too soon, and Tony foolishly attempts to call Centrelink. Show support | Merch Store | Official Website
Barry Football has an explanation, The Pikelet Man has Dog’s measure, Reg Tankwater has a new vendetta, and Dave Clacton has a new room. Plus, the most famous man in Humpty Doo! Show support | Merch Store | Official Website
Another year of often incoherent talkback kicks off with Dion, Patrick Paget, Cratog Carabasirica, The Hater and Jason Statham. Plus we preview a new Zack Snyder project. Show support | Merch Store | Official Website
WARNING: Actual SIZZLETOWN returns next month. This is another ‘unplugged’ episode with no callers, just Tony recalling every movie he saw in 1986, playing an old sketch, and reading his story ‘Reasons to be Cheerful’. Show support | Merch Store | Official Website
The 2023 season finale, with Reg Tankwater, Shane [REDACTED], Patrick Paget, Cratog Carabasirica, Lorna Palethorpe, Harold Bitumen, Crackers & the Tugboat and a certain deceased filmmaker. Plus Pete Smith, Davey Lane, and as always, too many songs! Show support | Merch Store | Official Website
The Pikelet Man doesn’t understand daylight saving, Colin Holcroft has been cleaned out, and Tony has some exclusive outtakes from the Beatles ‘Get Back’ documentary. Show support | Merch Store | Official Website
Dave Clacton addresses current comedy controversies, Lorna Palethorpe has more examples of ‘shrinkflation’, Peter Meager is working for a robot, and a particularly angry caller is destroying all his John Farnham albums. Show support | Merch Store | Official Website
Clive Howlett has a new start-up, Cratog Carabasirica has failed his citizenship test, and things are heating up in Henri Szeps’s street. Oh, and still no stickers! Show support | Merch Store | Official Website
Barry Football is still apologising, Fisher Stevens is anti-corruption, The Hater is unable to order a drink, and Jason Statham is once again grilled by Dion. Show support | Merch Store | Official Website
The Pikelet Man has too many ideas, Colin Holcroft has too many bins, Simon Haight reports a murder, and celebrated filmmaker William Friedkin recalls his biggest disaster. Show support | Merch Store | Official Website
Regulars callers Dion and Reg Tankwater are back, legendary producer Robert Evans speaks from beyond the grave, and the show is given an AI assist. Show support | Merch Store | Official Website
Niles Nyquist is mildly anarchic, gagman Ray is comedically misguided, Guthrie Runter is most inconvenient, and Dave Clacton is comparatively highbrow. Show support | Merch Store | Official Website
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