188 - How to Improve Funnel Velocity With SLAs

The Revenue Growth Architects

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1y ago 36:14

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How well are you tracking your SLAs? And perhaps more importantly, how many of them are you tracking? Measuring your speed to lead is all well and good, but focusing on it exclusively doesn’t solve all your funnel velocity issues.

In this episode of The Revenue Growth Architects, we’ll examine the other SLAs you should be measuring to have a holistic view of how prospects are moving through your funnel. How long has it been since the last touch? How long are you letting meetings sit before they turn into an opportunity? How long are opportunities in flight before they close? We’ll touch on all of these and more.

Tune in to find out how we’re thinking about SLA management and how aligning on SLAs with your SDR, Sales, and Demand teams will help you improve funnel velocity.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

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