Innovate to Elevate: Transformative Strategies for Profitable Change with Randi Deckard

Everything Is Up

In episode 40 of Everything is Up, Tammera Hollerich interviews Randi Deckard, a senior vice president at Bessler. They dive into the world of AI and its potential to be the ultimate equalizer for small companies. Randi discusses how AI can help small businesses stay competitive, automate mundane tasks, and save valuable time. They also delve into the significance of striving for excellence and continuous improvement in order to achieve success.

Tune in for a fun and insightful conversation about success and taking things to the next level.

TIMESTAMPS

[00:02:00] Going Fully Remote.

[00:05:22] Funding Challenges for Rural Hospitals.

[00:14:39] Customer Experience and Collaboration.

[00:19:05] Importance of Online Reviews.

[00:22:52] Innovation and Adapting to Change.

[00:29:11] AI as an Equalizer.

[00:32:28] AI as an Ally.

In this episode, Tammera Hollerich and Randi Deckard argue that if you represent a brand or business, it is crucial to consider how people perceive you and your business because it does matter. The perception of reality becomes your reality, making it essential to always be aware of how you are perceived and consistently work towards enhancing that perception.

Furthermore, Tammera and Randi highlight the importance of innovation and avoiding stagnation as a company. They explain that change is inevitable and approach it with a scientific mindset of trial and error. Failure is not viewed negatively but rather as a step closer to the next breakthrough or desired outcome. This mindset is also applicable to the go-to-market strategy, where the focus lies on improving the customer experience, product, and the company's perspective.

QUOTES

• “I think there's a lot of variables, but when there is a health system acquiring a standalone, especially in a rural area, it can be held propped up because there's more financial backing, so more resources, so they can better serve that community, whether it's different programs they can offer because they have them at the large facilities, but they can create something mobile in that rural community or smaller setting.” - Randi Deckard
• “One of the things if you're not in the healthcare industry that people don't realize is that hospitals have very lean margins. And when I say lean, I'm like just a couple percent. So in order for them to operate and serve their patients and the communities at large, it does require very tight finances so they can serve year after year.” - Randi Deckard
• “I look at everyone as my customer, like the ecosystem, it's my colleagues, so the internal and external. And I think that's what makes me really good at my job is number one, I truly understand and I've walked with the customers that are paying and bring that back and cross-functionally collaborate with my internal customers so we can always deliver the best service and experience.” - Randi Deckard
• “My mother would say you really shouldn't care what other people think about you. But if you don't, And if you're not thinking about how they think about the business and if you're the face of that brand or you are, you do have to think about all of these things because it does matter. It does the perception. Your perception of reality is your reality.” - Tammera Hollerich
• “If you're using AI as an ally in your job, knowing the pieces of you that it could replace, if you're using it to your advantage, you won't have to be replaced. It'll just make you better all the way.” - Tammera Hollerich

SOCIAL MEDIA LINKS

Tammera Hollerich

Facebook: https://www.facebook.com/TammeraHollerich

LinkedIn: https://www.linkedin.com/in/tammerahollerich/

Instagram: https://www.instagram.com/thollerich/

Randi Deckard

Facebook: https://www.facebook.com/randisue.deckard

LinkedIn: https://www.linkedin.com/in/randisuedeckard/

Instagram: https://www.instagram.com/lavajavachoc/

WEBSITES

Everything Is Up: https://everything-is-up.simplecast.com/

Tammera Hollerich: https://tammerahollerich.com/