Ep 31: Branding Brilliance: Doug Zarkin’s Keys to Personal Branding and a Career In Marketing

Liftoff Journeys with Jeanniey Walden

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Today’s guest is Doug Zarkin, Chief Brand Officer at Good Feet Worldwide and Author of Moving Your Brand out of The Friend Zone. Prior to his exceptional achievements on the brand side, Doug co-founded G-WHiZ!, Grey Advertising's division specializing in youth, entertainment, and lifestyle marketing. During his tenure, he orchestrated blockbuster campaigns for industry giants such as Reebok, Warner Bros., Konami Video Games, Seagram, W Hotels, and The Food Network.

Doug Zarkin, a highly acclaimed marketing expert with a multitude of awards to his name, has been recognized as a "Marketer of The Next Generation" by Brandweek and has consistently earned a place on several “Top Marketers Lists” including the 2022 and 2023 Crain's NY Notables in Marketing. Doug has propelled renowned brands such as mark. by Avon and Victoria's Secret PINK to unprecedented success. His recent role as Chief Marketing Officer (CMO) at Pearle Vision even garnered the attention of Harvard Business School, leading to it being featured as a case study in brand revitalization.

In this episode you’ll hear about how his journey in marketing, branding and advertising began, insights on how to build a personal brand, and advice for new graduates entering the workforce.

Authentic, inspirational and relatable discussions with inspirational business leaders, gaining insight into what inspires them and how they got to where they are today. These conversations offer actionable tips for listeners to create their own path to success and shatter whatever glass ceilings arise and overcome any obstacles on their personal journey.

Jeanniey Walden, Founder of Liftoff Enterprises, is the award-winning marketing, business & workplace expert and host of the TV show "LiftOff with Jeanniey Walden." Jeanniey dives into compelling conversations with incredible experts of all backgrounds to understand what makes them tick and expose how you, the viewer can learn from these experiences and start to "LiftOff."

Discussion Points

Origin Story: Getting into Marketing, Branding, and Advertising

Passion for Thinking Human

Advice for New Graduates Entering the Marketing World

Building a Personal Brand

Handling Adversity and Failure

Perfectionism and the 80/20 Rule

Successful Failure and the Lessons Learned

Mentorship and Leadership

Resources:

https://www.instagram.com/dougzarkin/#

https://www.linkedin.com/in/dougzarkin/

https://twitter.com/DougZarkin

https://www.dougzarkin.com/

Jeanniey Walden LinkedIn: https://www.linkedin.com/in/jeanniey/

Liftoff Website: https://liftoffcompany.com/

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