#134 Dear Chubby Humans ... (A Marketing Secret to Make Your Business Stand Out)

5:50

When was the last time your brand had a refresh? If it’s blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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Cracking the Code on Attracting More Affluent Buyers to Your Brand 9:10

10天之前9:10

9:10

Affluent buyers don’t just buy products—they buy into legacies. Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insights, this episode shows you how to stand out in the luxury market. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag 9:10

24天之前9:10

9:10

Think you need millions for a blockbuster ad campaign? Think again. From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that deliver results—without breaking the bank. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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A Little Known Secret of Marketing to the Affluent 6:36

4 weeks之前6:36

6:36

What’s the difference between selling a product and creating a luxury experience? Perception. Join us as we uncover how to reposition your brand, elevate client experiences, and command premium pricing—all while connecting with the affluent audience. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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3 Smart Pricing Strategies to Win More Clients Without Discounting 7:40

5 weeks之前7:40

7:40

Are you leaving money on the table? This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer resistance, learn how to make your pricing a competitive advantage. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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Hello Hare: Why Disruption Is Your Fast Track to Success 6:29

6 weeks之前6:29

6:29

Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential success. Ready to leave the tortoises behind? Tune in for actionable insights and inspiring stories. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#153 How to Double Your Referral Rate (The Happy Customer Factory) 5:45

9 weeks之前5:45

5:45

How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible rewards and exclusive perks to timing your referral asks perfectly. We explore examples like Dropbox’s clever storage incentives, Tesla’s VIP treatment, and Harry’s pre-launch buzz to show how these tactics work in real life. Plus, learn how gamifying referrals or creating brand ambassador programs can transform your top clients into your best marketers. Referrals are more than just asking—they’re about making clients excited to spread the word. Tune in to discover how to build a “happy client factory” that keeps the referrals flowing. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#152 What's Your Brand Worth (and How to Value It) 6:38

10 weeks之前6:38

6:38

Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business’s hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand’s value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquisitions like Blue Bottle Coffee), and Brand Equity (what customers truly feel about you). We’ll also dive into why brand-building is one of the smartest investments you can make, from allowing premium pricing and fostering loyalty to enhancing market share and attracting investors. Whether you're aiming to scale or setting up for a future sale, understanding and building your brand’s worth isn’t just a nice-to-have—it’s your path to long-term success and industry influence. Ready to take your brand to new heights? Let’s get started! GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#151 Don’t Make the Snoop Dogg’s $81 Million Viral Marketing Mistake 5:28

11 weeks之前5:28

5:28

What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essential to avoid throwing your budget at "window shoppers" rather than true prospects. If you’re ready to take your marketing to the next level, you won’t want to miss this breakdown. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#150 3 Ways to Take Your Social Media Strategy Next Level 5:16

12 weeks之前5:16

5:16

Has your social media engagement hit a slump? It might be time to shift gears. This episode reveals three cutting-edge strategies to take your brand’s social presence to the next level in 2024. From original audio on Reels to powerful “how-to” YouTube Shorts, and harnessing the influence of User-Generated Content (UGC), these tactics will help you build genuine connections with your audience. Perfect for brands looking to stand out in a crowded feed, these methods are all about authenticity and originality to keep your followers engaged and interested. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#149 3 Ways To Help People Realize You're a Genius at What You Do 5:24

13 weeks之前5:24

5:24

Do your prospects truly understand the value you bring, or are they left guessing? In this episode, we discuss three powerful ways to communicate your expertise without saying “we’re the best.” Learn how to use short videos, publish content, and become a trusted source for journalists to position yourself as the go-to expert in your field. Whether you’re in real estate or tech, these strategies help you showcase your unique value and get prospects to see why you’re worth it—without needing to shout about it. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#148 How to Use Story Selling to Raise Prices (A Story from my Italian Vacation) 10:39

14 weeks之前10:39

10:39

Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small shop into a destination. I’ll break down the technique he used—story-selling—that let him command premium prices in a market crowded with luxury brands. If you’re looking to use the art of storytelling to elevate your brand’s value and command higher prices, tune in for insights on how this powerful strategy works, and why it’s one of the best tools in your marketing toolkit. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#147 Should you be using People or AI influencers to grow sales and leads? 6:04

15 weeks之前6:04

6:04

In this episode, we tackle a modern marketing dilemma: should your business lean on real human influencers or dive into the world of AI-generated, virtual influencers? With influencer marketing booming, choosing the right kind of influencer can have a huge impact on building trust, increasing brand reach, and driving sales. I explore the unique benefits—and limitations—of both real and virtual influencers, backed by insights from recent studies and industry trends. You’ll also get practical tips on finding and partnering with the right influencers, setting clear campaign goals, and ensuring compliance. If your business thrives on word-of-mouth and engagement, this episode will help you determine the best path to boost your brand’s social media influence. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#146 A Secret of Selling Big Ticket Items 6:57

16 weeks之前6:57

6:57

Ever wondered how to make selling high-ticket items feel genuine while giving clients the confidence they need to invest? In this episode, we explore using well-placed incentives—or “premiums”—to reinforce the value of your offer. These carefully chosen extras, whether a value-driven consultation or an exclusive add-on, aren’t about pushing a sale—they’re about ensuring clients feel secure in their decision to work with you. I’ll share real examples of how these strategies can enhance the client experience and help them make a confident choice. If you’re a fast-growth entrepreneur, tune in to learn how to build value that sets you apart and makes high-ticket sales a natural next step for your clients. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment . It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon .…

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#145 Why You Need to "Guinness Beer" Your Brand 6:07

17 weeks之前6:07