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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
S12 E12 Death Row Representation on the Cheap
Manage episode 412655822 series 2413577
内容由Miami Law Explainer and University of Miami School of Law提供。所有播客内容(包括剧集、图形和播客描述)均由 Miami Law Explainer and University of Miami School of Law 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Innocence clinic director Craig Trocino looks at flat fees for capital crime representation. Recorded April 11, 2024.
…
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177集单集
Manage episode 412655822 series 2413577
内容由Miami Law Explainer and University of Miami School of Law提供。所有播客内容(包括剧集、图形和播客描述)均由 Miami Law Explainer and University of Miami School of Law 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Innocence clinic director Craig Trocino looks at flat fees for capital crime representation. Recorded April 11, 2024.
…
continue reading
177集单集
所有剧集
×Antitrust expert John Newman digs into the ticketing giant's trouble. Recorded on February 13, 2025.
Professor Tamara Lave unpacks changes to the civil rights law. Recorded February 6, 2025.
Forensic science expert Chris Fabricant joins Miami Law Innocence Clinic director Craig Trocino discussing an unjust legal system. Recorded January 8, 2025.
Consumer finance expert Nikita Aggarwal explores the popular industry. Recorded October 31, 2024.
Floridians are challenging the state's six-week access to abortion law in the upcoming election. Constitutional scholar Caroline Mala Corbin looks at the national landscape. Recorded on October 21, 2024.
Criminal law expert Scott Sundby digs into questionable executions. Recorded October 17, 2024.
Trademark and cultural heritage expert Jan Osei-Tutu tackles corporate bullying. Recorded on October 2, 2024.
Associate director of Miami Law's Children and Youth Law Clinic Robert Latham explains new foster care rules. Recorded October 3, 2024.
Constitutional scholar Charlton Copeland laments the end of another settled law. Recorded on September 25, 2024.
Criminal law expert Tamara Lave susses out the case against Sean Combs. Recorded on September 19, 2024.
Compliance expert Marcia Narine Weldon chimes in on employee contract rules and moves by the Federal Trade Commission. Recorded on September 12, 2024.
The recent U.S. Supreme Court ruling allows cities to clear homeless encampments while a new Florida law bans camping in public places. Homeless law expert Stephen Schnably parses the impacts of the new laws. Recorded on August 27, 2024.
If Kamala Harris ascends to the country's highest office, she will hit a lot of firsts: first woman president, first of Indian heritage, first former prosecutor. On the episode, Innocence Clinic director Craig Trocino, who has spent decades arguing in state and federal court, takes a look at what a former prosecutor as president might look like. Recorded on August 28, 2024.…
In a stunning turn, a federal judge recently ruled that the tech giant violated antitrust laws. Professor John Newman, former attorney with the Federal Trade Commission and Department of Justice Antitrust Division, dives into the future of big tech. Recorded August 22, 2024.
It's been a once-in-a-lifetime summer in politics with suits and challenges to election law that threaten to continue up to election day and beyond. Election law expert Frances Hill joins the podcast to discuss what we know and what we don't. Recorded August 15, 2024.
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