The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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内容由Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm提供。所有播客内容（包括剧集、图形和播客描述）均由 Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Streamlining Your Legal Practice with AI Technologies with Douglas Lusk, the Founder of the National Society for Legal Tech
Manage episode 422232957 series 3555312
内容由Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm提供。所有播客内容（包括剧集、图形和播客描述）均由 Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT
👉 Sasha and Douglas explore:
— Why small law firms often don't have access to technology training or know about useful tools that could help them.
— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.
— Different ways AI is being applied to improve legal research, document review, and other tasks.
— The National Society for Legal Technology's approach to providing affordable, modular technology training resources.
— The best practices for ongoing training to continuously improve efficiency as software evolves.
— Tips for prioritizing regular, bite-sized training to maximize the benefits of legal technology.
👉 Main takeaways from the episode:
— With proper training, one attorney armed with technology can do the work of multiple attorneys without it.
— AI and legal technology can significantly reduce costs and increase efficiency for small law firms.
— Prioritizing technology skills and proficiency is as important as legal expertise for modern legal practice.
— Small, consistent investments in training yield major returns in the form of saved time and money through increased productivity.
📰 About Douglas Lusk:
Douglas Lusk, founder and CEO of the National Society for Legal Technology (NSLT), launched the organization as a student club in 2015. NSLT software quickly replaced outdated law school textbooks, earning Douglas national recognition as a legal technology education expert. His work has been featured in USA Today, and the NSLT is now used in over 200 universities across the US and Canada. Douglas holds Adjunct Professor positions at multiple institutions.
📞 Connect with Douglas Lusk:
• Website: https://legaltechsociety.org/
• LinkedIn: https://www.linkedin.com/in/douglas-lusk-j-d-a365a967/
• Facebook: https://www.facebook.com/LegalTechSociety
• Twitter: https://twitter.com/lusk_doug
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube:https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
87集单集
分享Manage episode 422232957 series 3555312
内容由Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm提供。所有播客内容（包括剧集、图形和播客描述）均由 Sasha Berson, Grow Law Firm, Sasha Berson, and Grow Law Firm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT
👉 Sasha and Douglas explore:
— Why small law firms often don't have access to technology training or know about useful tools that could help them.
— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.
— Different ways AI is being applied to improve legal research, document review, and other tasks.
— The National Society for Legal Technology's approach to providing affordable, modular technology training resources.
— The best practices for ongoing training to continuously improve efficiency as software evolves.
— Tips for prioritizing regular, bite-sized training to maximize the benefits of legal technology.
👉 Main takeaways from the episode:
— With proper training, one attorney armed with technology can do the work of multiple attorneys without it.
— AI and legal technology can significantly reduce costs and increase efficiency for small law firms.
— Prioritizing technology skills and proficiency is as important as legal expertise for modern legal practice.
— Small, consistent investments in training yield major returns in the form of saved time and money through increased productivity.
📰 About Douglas Lusk:
Douglas Lusk, founder and CEO of the National Society for Legal Technology (NSLT), launched the organization as a student club in 2015. NSLT software quickly replaced outdated law school textbooks, earning Douglas national recognition as a legal technology education expert. His work has been featured in USA Today, and the NSLT is now used in over 200 universities across the US and Canada. Douglas holds Adjunct Professor positions at multiple institutions.
📞 Connect with Douglas Lusk:
• Website: https://legaltechsociety.org/
• LinkedIn: https://www.linkedin.com/in/douglas-lusk-j-d-a365a967/
• Facebook: https://www.facebook.com/LegalTechSociety
• Twitter: https://twitter.com/lusk_doug
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube:https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
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Send us a text Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group 👉 Sasha and Robert explore: — How Robert built a thriving law firm with his twin brother and the importance of family in business. — The unique challenges of managing multiple businesses and family dynamics. — How Robert stays happy and focused while growing his empire with his wife, kids, and extended family. — What he would do if he had to start over from scratch and why failure is part of the process. 👉 Main Takeaways from the Episode: — Progress comes from taking risks and making decisions, even when they don’t go according to plan. — Managing a law firm with multiple family members requires balancing professional and personal dynamics, but the payoff is incredible. — Family-first mentality: Robert's ability to maintain a close-knit team with his family members and inspire them to succeed. — Success isn't just about the money, it’s about the joy and satisfaction of creating something that makes a difference. — If you want to grow a business, sometimes you just need to start before you're "ready”. 📰 About Robert Simon: Robert Simon is the co-founder of The Simon Law Group (The Justice Team). He built his law firm from the ground up, working alongside his twin brother, family members, and an incredible team. In addition to the law firm, Robert has grown several successful businesses, all while maintaining a family-first approach to business. 📞 Connect with Robert Simon: • Website: https://www.thesimonlawgroup.com/about-us/our-team/robert-t-simon/ • LinkedIn: https://www.linkedin.com/in/roberttsimon?trk=org-employees • Facebook: https://www.facebook.com/@planetfunbob/ • Instagram: https://www.instagram.com/planetfunbob/?hl=en 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach. 👉 Sasha and Kerry explore: — Why most attorneys are naturally camera-shy and how to overcome it. — The biggest mistakes lawyers make when recording video and how to fix them. — How video marketing is becoming as essential as having a website. — Simple strategies for making your on-camera presence engaging and authentic. — Why attorneys often fear judgment from their peers more than from potential clients. 👉 Main Takeaways from the Episode: — Just like a website was optional 15 years ago but is now essential, video is heading the same way. — If you don’t have video content, you’re giving away business to competitors who do. — Many attorneys avoid video because they think they need expensive setups, but Kerry explains how to get started with minimal equipment. — Most attorneys fear judgment from colleagues more than clients, but waiting until you’re "perfect" means missing out on business. 📰 About Kerry Barrett: Kerry Barrett is an award-winning former NBC News anchor and a video confidence coach for professionals. She helps attorneys and business owners develop an authentic, compelling presence on camera. 📞 Connect with Kerry Barrett: • Website: https://www.kerrybarrett.com/ • LinkedIn: https://www.linkedin.com/in/kerrybarrett/ • Facebook: https://www.facebook.com/IAmKerryBarrett/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames 👉 Sasha and Kerri explore: — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines. — Why quick activation campaigns must work alongside a long-term branding and referral strategy. — How successful firms create momentum in marketing and operations to grow with less effort over time. — Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders. 👉 Main Takeaways from the Episode: — Marketing isn’t about running ads; it’s about building a repeatable, compounding system that lowers acquisition costs over time. — Kerri also shares how law firms can use AI tools to scale intake, marketing, and even training while keeping the human touch where it matters most. — The best firms balance short-term lead gen (ads, PPC) with long-term strategies like SEO, referrals, and local community marketing. — Growth isn’t just about marketing; it’s about ensuring every lead converts smoothly and stays engaged. 📰 About Kerri Coby White: Kerri is a consultant, speaker, and author with years of experience helping law firms grow using proven business strategies. Her book, The Law Firm Growth Machine, provides a step-by-step system for firm owners to streamline operations, increase profitability, and scale sustainably. 📞 Connect with Kerri Coby White: • Website: https://www.kerrijames.co/ • LinkedIn: https://www.linkedin.com/in/kerricobywhite/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group 👉 Sasha and Brian explore: — The biggest hiring mistakes law firm owners make and how to build a high-performing team. — The key marketing investments that helped Brian scale his firm to $15M+ in revenue. — How operational systems and processes are essential for scaling beyond a solo or small firm. — What Brian would do differently if he had to start over today to grow faster and more profitably. 👉 Main Takeaways from the Episode: — Define your firm's vision, core values, and 10-year plan to break past growth plateaus and create a scalable operation. — Commit to consistent advertising and marketing instead of relying solely on referrals to drive predictable revenue growth. — Step away from practicing law and focus on running the business if you want to scale beyond a few attorneys. — Master your financials, track profitability, and optimize expenses to ensure your firm’s revenue growth translates into higher profits. 📰 About Brian LaBovick: Brian LaBovick is the founder of LaBovick Law Group, based in Southeast Florida. With over 30 years in practice, he has grown his firm to 15 attorneys and over $15M in annual revenue by embracing business strategy, leadership, and marketing. 📞 Connect with Brian LaBovick: • Website: https://www.brianlabovick.com/ • LinkedIn: https://www.linkedin.com/in/brian-f-labovick-40032a9/ • Twitter: https://twitter.com/brianlabovick?lang=en 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach 👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a year. — A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed. — Why Karl believes more attorneys should embrace innovation to simplify and enhance their practice. 👉 Main Takeaways from the Episode: — Attorneys face long delays for transcripts and inconsistent service quality. — Legal tech like Scribe isn’t just about cost savings; it’s about enhancing client service by delivering faster and more reliable results. — Legal tech doesn’t just simplify workflows; it enhances client experience and attorney productivity. — Tech adoption doesn’t mean leaving the law behind—it can complement your practice and expand your impact. 📰 About Karl Seelbach: Karl Seelbach is a seasoned litigation defense attorney with nearly 20 years of experience. As managing partner at Doyle & Seelbach, he oversees a 30-person firm specializing in personal injury defense. An early tech adopter and serial entrepreneur, Karl has founded three startups, with Scribe being his latest and most impactful venture. 📞 Connect with Karl Seelbach: • Website: https://skribe.ai/ • LinkedIn: https://www.linkedin.com/in/kwseelbach • Twitter: https://x.com/KarlSeelbach/status/1877004675842539646 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
1 How Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie Herschorn 26:38
Send us a text Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books 👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently. — How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth. — Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons inspired her mission. 👉 Main Takeaways from the Episode: — Self-publishing gives attorneys control over their intellectual property and royalties while establishing their authority in the field. — Avoid “publishers” who overpromise and underdeliver, independent publishing is a safer and more rewarding path. — A book is more than just a product; it’s a tool for content marketing. Leverage excerpts, blog posts, and social media to maximize its impact. — Clear, relatable content can bridge the divide between complex legal concepts and the needs of prospective clients. 📰 About Melanie Herschorn: Melanie Herschorn is the Founder of Big Impact Books, a company dedicated to helping professionals publish and market books that establish them as thought leaders. Melanie has worked with countless attorneys, guiding them to use their expertise to write compelling, market-driven books. Her background in PR and journalism shapes her mission to help others amplify their voices authentically. 📞 Connect with Melanie Herschorn: • Website: https://yourbigimpactbook.com/ • LinkedIn: https://www.linkedin.com/in/melanie-herschorn/ • Facebook: https://www.facebook.com/melherschorn/ • Twitter: https://x.com/i/flow/login?redirect_after_login=%2FMelHerschorn 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder 👉 Sasha and Ben explore: — The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth. — Why starting business development early in your career is a game-changer. — Strategies to overcome fear of rejection and make networking an easy habit. — How being genuine and generous in your professional relationships can lead to a steady flow of referrals. 👉 Main Takeaways from the Episode: — Whether you’re fresh out of law school or a seasoned attorney, the best time to build connections is today. — Schedule business development on your calendar and treat it as untouchable. — Be generous with your time, expertise, and connections to establish trust. — Keep track of your business development efforts to see how small daily actions add up over months and years. 📰 About Ben Paul: Ben Paul is the Founder of BD Ladder, a consultancy dedicated to helping lawyers and other professionals excel in business development. With years of expertise, Ben provides actionable strategies to make business growth manageable and effective. 📞 Connect with Ben Paul: • Website: https://www.bdladder.com/ben-paul • LinkedIn: https://www.linkedin.com/in/benpaulbdm/ • Facebook: https://www.facebook.com/BDLadder • Twitter: https://x.com/BdLadder 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies. — The importance of integrity and client service in building a lasting reputation in legal practice. — How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation. 👉 Main Takeaways from the Episode: — Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation. — Invest in a client-focused website that speaks to your audience’s needs, not just your accolades. — Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic. — With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems. 📰 About Harlan Schillinger: Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting. 📞 Connect with Harlan Schillinger: • Website: https://www.harlanschillinger.com/ • LinkedIn: https://www.linkedin.com/in/harer54215/ • Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence can accelerate results. — Why Instagram is a crucial platform for law firms looking to expand their reach. — How social media can indirectly generate leads, even if they don't originate directly from the platform. 👉 Main Takeaways from the Episode: — Create content that causes a change in perspective rather than just surface-level tips. — Budget 4-8 hours per month for content creation, planning, and strategy. Time investment on your calendar must be as important as the cases you work on. — Think of your social media presence as a "digital resume" that builds trust and credibility with potential clients. — Successful law firms and lawyers invest tens of thousands of dollars into their social media to get real results. 📰 About Joe McCarthy: Joe McCarthy is a dynamic digital marketing expert who transitioned from a personal passion for online growth to revolutionizing how businesses, particularly law firms, leverage social media. Through his company, JEM Social, Joe has empowered numerous clients to move beyond vanity metrics and achieve tangible increases in brand visibility, engagement, and client acquisition. 📞 Connect with Joe McCarthy: • Website: https://www.jemsocial.com/ • LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a • Facebook: https://www.facebook.com/joe.mccarthy.7564/ • Twitter: https://twitter.com/realjoe_mac • Instagram: @realJoeMcCarthy 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for better ROI. — The impact of data-driven decisions on lead generation and client intake. — Building a centralized system for intake and case management. 👉 Main Takeaways from the Episode: — Ben shares how re-evaluating marketing strategies led to reallocating budgets from ineffective campaigns, saving six figures while significantly increasing case volume. — Joining the PILMA Mastermind group helped Ben build a roadmap for scaling his firm's intake and marketing efforts. — Investing in intake management and systems integration can yield up to a 270% increase in lead-to-case conversions, dramatically impacting revenue. — Firms that focus on business management, rather than just case handling, often see exponential growth. 📰 About Ben Leader: Ben Leader is a dynamic legal professional who pivoted from a traditional practice to revolutionizing his firm's operations. After joining his father’s firm, originally founded in 1980, Ben took charge of marketing and intake management. His innovative approach resulted in quadrupling the firm’s case volume, streamlining operations, and significantly enhancing profitability. 📞 Connect with Ben Leader: • Website: https://elrodpope.com/about-us/our-attorneys/ben-leader/ • LinkedIn: https://www.linkedin.com/in/ben-leader-50b5371b/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore: — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses need to adapt quickly to stay competitive in the AI-driven world. — The role of Juvo Chat in revolutionizing customer support and engagement. — How Juvo Leads Chat uses AI to streamline communication and enhance user experience. 👉 Main Takeaways from the Episode: — Juvo Leads Chat offers incredible value at just $35 per qualified lead with a no-risk trial. — Personalized, human-driven chats increase lead quality and conversion rates. — The service operates 24/7 with native speakers, offering a smooth experience for potential clients. — Law firms can see a 50%+ boost in qualified leads without any upfront cost. — The 97% client retention rate speaks volumes about Juvo Leads Chat’s long-term value. 📰 About Ted DeBettencourt: Ted DeBettencourt is the Co-Founder of Juvo Leads Chat, a cutting-edge lead generation service that helps law firms boost their qualified lead volume through personalized, human-driven chat. With a focus on high-quality, empathy-driven interactions, Ted and his team have revolutionized how law firms connect with potential clients. Juvo’s innovative model, which guarantees 50% more qualified leads at an affordable price, has quickly become a trusted solution for law firms looking to scale efficiently and sustainably. 📞 Connect with Ted DeBettencourt: • Website: https://juvoleads.com/ • LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russell’s experience working with a business coach and sales consultant. — Lessons learned from balancing client service and firm management. — Key strategies for overcoming growth plateaus in legal practices. 👉 Main Takeaways from the Episode: — Delegate and trust others to help scale your law firm. — Prioritize SEO and marketing for maximum profitability. — Seek guidance from coaches and mentors to refine strategies and accelerate growth. — Invest your time and resources into marketing, especially SEO, for the best return on investment. 📰 About Russell Knight: Russell Knight is the founder of The Law Office of Russell D. Knight, a highly profitable family law firm. Employing eight lawyers and five support staff, his firm is a standout example of growth, having expanded significantly thanks to a combination of smart business strategies, relentless marketing efforts, and the guidance of top-tier business coaches. With a strong focus on SEO, sales, and leadership, Russell has transformed his firm into a well-oiled machine with a multi-million-dollar turnover. 📞 Connect with Russell Knight: • Website: https://rdklegal.com/ • LinkedIn: https://www.linkedin.com/in/russell-d-knight • Facebook: https://www.facebook.com/LawOfficeofRussellDKnight/ • Instagram: https://www.instagram.com/divorceattorneyknight/?hl=en-gb 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
Send us a text Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group 👉 Sasha and Greg explore: — The entrepreneurial journey from solopreneur to scaling a successful law firm — Niche marketing strategies targeting Spanish-speaking communities — Effective marketing and client acquisition techniques — The importance of core values in business growth — Scaling challenges and solutions in the legal services industry 👉 Main takeaways from the episode: — Commit deeply to your chosen niche rather than trying to serve everyone — Prioritize client service over immediate financial gains — Build a team that shares your core values and mission — Continuously test and refine your marketing strategies 📰 About Greg Ward: Gregory Ward is the Founder and Managing Partner of The Ward Law Group, a leading personal injury law firm dedicated to serving Spanish-speaking communities. Starting from a modest 200 sq. ft office, Ward and his wife Jany Martinez-Ward have grown the firm to a nationwide practice recovering over $500 million in settlements. Their commitment to serving Spanish-speaking accident victims has driven their remarkable 40%-50% annual growth, making them a beacon of justice for a vulnerable population. 📞 Connect with Greg Ward: • Website: https://www.855dolor55.com/ • LinkedIn: https://www.linkedin.com/company/the-ward-law-group-pl/ • Facebook: https://www.facebook.com/TheWardLawGroup/ • Twitter: https://x.com/gcwardlaw 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
1 Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors 40:12
Send us a text Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replicate a successful process-driven service model within a geographic area or new cities — Focusing on cash, financials, production, and pipeline metrics on a weekly basis — Utilizing a consultant to develop KPIs and focus on priority areas needing attention — Benchmarking your firm's financial data against industry peers through a customized accounting structure 👉 Main takeaways from the episode: — Law firm growth is attainable through strategic scaling of proven internal processes, not reliance on reputation alone — Tracking metrics over time via recurring reviews reveals trends and priorities for targeted improvement — Standardizing operations while customizing analytics benchmarks performance for maximum competitive advantage — Consultants expedite progress by documenting workflows, analyzing finances, and recruiting to expand capabilities 📰 About John Scott: John Scott is a Partner in Tax at Anders CPAs & Advisors. As the leader of the firm's virtual CFO team for legal clients, John draws on his wealth of experience in helping law firms optimize their financial management. He works closely with attorney and business owner clients to address complex tax, estate planning, and valuation issues. John employs a collaborative approach, partnering clients with other advisors to accomplish their goals in a cost-effective manner. With a focus on profitability, John provides dedicated resources and critical thinking to make law practices more efficient and competitive. His expertise benefits both established and emerging 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
1 What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange 59:21
Send us a text Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm acquisitions — Buy-sell agreements for solo practitioners and small partnerships — The significance of thorough transition planning and post-acquisition integration 👉 Main takeaways from the episode: — Firms should avoid stretching into new practice areas just because opportunities arise and instead ensure strategic fit with their goals. — Solo practitioners can facilitate succession planning through buy-sell agreements with respected peer attorneys — Valuation analyses are needed to avoid killed deals from unrealistic price expectations on the part of sellers — Thorough transition planning and open communication between parties make post-acquisition integration infinitely easier 📰 About Tom Lenfestey: Tom Lenfestey is the Founder and CEO of The Law Practice Exchange, a leading platform facilitating law firm sales, mergers, and succession planning. A practicing attorney and licensed CPA, Tom recognized the legal profession lacked resources for practice transitions. He founded LPE in 2013 to fill this void, providing services to guide lawyers through succession planning, exits, and acquisitions. With vast expertise in evaluating law firm transactions, Tom consults firms on valuation, integration, and long-term strategy. As an accomplished speaker, he regularly shares insights with legal associations on topics including succession planning and law practice sales. Clients praise Tom for his expertise and personalized guidance. 📞 Connect with Tom Lenfestey: 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/…
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