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Positioning for Professionals - Exploding Myths Part 2
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内容由Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler提供。所有播客内容（包括剧集、图形和播客描述）均由 Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What is Papa John's doing? Or is that Papa Johns without an apostrophe?!? Mark and Lorraine dive in on this topic before they get to Positioning for Professionals, a book by Tim Williams that discusses how positioning works for professional service firms. The positioning duo walks through the next six myths about positioning that many service firms claim keep them from differentiating themselves. This episode covers the next six myths: 5) Bigger is better; 6) Brand is only about advertising; 7) There are general markets; 8) Branding costs money; 9) All growth is good growth; and 10) Efficiency is king. The positioning gurus explode these myths with a few brand examples, a tad bit of wit, and some critical maxims to keep with you as you operate your organization.
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning.
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