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内容由The Futurum Group提供。所有播客内容(包括剧集、图形和播客描述)均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Unlocking the Power of AI in Marketing at Boomi

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Manage episode 427867904 series 2427165
内容由The Futurum Group提供。所有播客内容(包括剧集、图形和播客描述)均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.

Their discussion covers:

  • The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges

  • How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience

  • Alison’s marketing breadth and depth as a operationally-focused leader
  continue reading

782集单集

Artwork
icon分享
 
Manage episode 427867904 series 2427165
内容由The Futurum Group提供。所有播客内容(包括剧集、图形和播客描述)均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.

Their discussion covers:

  • The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges

  • How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience

  • Alison’s marketing breadth and depth as a operationally-focused leader
  continue reading

782集单集

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