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Pepsi Loses #2 Position - What Went Wrong?!?
Manage episode 428984544 series 3474630
内容由Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler提供。所有播客内容（包括剧集、图形和播客描述）均由 Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
If you haven't heard the news about Dr. Pepper overtaking Pepsi as the #2 soft drink, you might have been living under a rock. Mark and Lorraine dive into the reasons that might have caused Pepsi's decline. The positioning duo has a long discussion on the "Pepsi generation's" position and why moving away from it is the most likely culprit in its fall from #2. Then they finish surmising how Pepsi can reverse the decline.
Spend 30+ ish with Mark and Lorraine as they discuss all things marketing, advertising, public relations, and of course ... positioning!
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