Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events

Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.

Join them as they discuss:

• Laura's accidental journey into event marketing and her passion for data-driven experiences
• The unique aspects of creating events for the social sector at Classy.org
• Strategies for designing community-centric events that are educational, supportive, and celebratory
• The importance of personalization and attention to detail in event planning
• Challenges in large-scale event planning and strategies for overcoming them
• The future of event marketing, including the potential role of AI in personalizing experiences
  

Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events.

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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/laura-kaiden-9982b22

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events