How A Viral TikTok Turned Saint Jack Into A Beauty Brand Phenomenon Silk Digital Marketing Mastery With Samantha Brown podcast

22:08

In this episode, I dive deep into the powerful synergy between email marketing and paid ads, and I want to share three key takeaways that can help you elevate your digital marketing game. I also share some real-life examples of clients who have transformed their marketing strategies by integrating email marketing with their paid ads. If you’re ready to take your digital marketing to the next level, this episode is a must-listen! If you’re ready to make your digital marketing as smooth as silk? Visit our website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_…

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The Power of Copywriting in your Marketing with Taryn from Love Note 32:24

22 weeks之前32:24

32:24

In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio. Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform. We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term success. Connect with Love Note on Instagram or visit the website If you’re ready to make your digital marketing as smooth as silk? Visit our website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_…

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How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon 44:39

25 weeks之前44:39

44:39

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack. Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight. She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty. If you’re curious about building a business from scratch and the power of going viral, you won’t want to miss this episode! Connect with Beth and Saint Jack https://saintjack.com.au/ https://www.instagram.com/bysaintjack/ https://www.tiktok.com/@saintjackcosmetics…

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Turning TikTok Views into Revenue with TikTok Coach Maggie Bland 53:41

26 weeks之前53:41

53:41

In this episode, I’m chatting with Maggie Bland, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok. Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies. We cover: We dive into the unique opportunity TikTok offers for business growth. Why personal branding is more than just a buzzword, and how business owners can leverage their unique personality and experiences to create a brand that stands out. How to experiment with different content styles. Making SALES from TikTok - and not just going viral. Whether you're new to TikTok or have been posting for a while, Maggie's insights will give you a fresh perspective on how to use the platform to grow your business. Connect with Maggie on TikTok Connect with Maggie on Instagram Enrol in Magnetise to Monetise TikTok Academy Apply to work 1:1 with Maggie Connect with Sam on Instagram Connect with Sam on TikTok Visit the website Check out Silk's Free Resources…

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Email Marketing - Where Beauty & Wellness Brands Go Wrong 11:52

30 weeks之前11:52

11:52

Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand." The reality? They’re probably making one of several common mistakes. In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…

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Silk Digital's Anti-Agency Vision 18:44

31 weeks之前18:44

18:44

In this episode, I dive into the essence of Silk Digital as the "anti-agency". Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! 00:00:06 - Introduction to Silk Digital Marketing Mastery Podcast 00:02:56 - Why Silk Digital is the Anti-Agency 00:09:16 - The Inspiration Behind Silk Digital 00:14:29 - Influence of the 50s and 60s Era on Advertising 00:17:32 - Values and Approach of Silk Digital…

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Black Friday Marketing Prep - Your Game Plan For Success! 20:52

32 weeks之前20:52

20:52

Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast. In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period. I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out! If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you! Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…

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Network With Confidence! 16:08

33 weeks之前16:08

16:08

Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people. And to my surprise, I now LOVE IT! I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…

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Why email needs to be a priority in your business 16:58

34 weeks之前16:58

16:58

Today, we're diving deep into email marketing and why it's crucial for your business. Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…

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Lights, Camera, Action! Mastering Video Content Creation For TikTok and Instagram Reels! 18:28

35 weeks之前18:28

18:28

I’m baccccck! Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT. Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos! In this episode, I cover: My equipment toolkit Building your confidence Pre-game for filming Some engagement tactics Filming techniques Editing tools Equipment mentioned in the episode: Microphone: Hollyland Rode Lighting: Clip-on If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! Any questions, my DM's are always open.…

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Nourish, Balance, Compassion: Chloe's Holistic Philosophy for a Happier, Healthier Life! 43:15

1 year之前43:15

43:15

Today's episode I'm joined by the wonderful Chloe from Mend Nutrition. Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion. Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being: Her Journey: How she started her own business and grew her clients. The Power of Self-Care: Chloe reminds us of the importance of taking care of ourselves, both physically and mentally. Authenticity in Social Media: Chloe shares her insights on using social media effectively to attract real human connections. She highlights the significance of being genuine and relatable in our online presence, as it helps build trust and fosters meaningful relationships with our audience. The Gut-Health Connection: Chloe sheds light on the link between nutrition, gut health, and overall well-being. She explains how our dietary choices can impact our energy levels, sleep quality, and overall vitality. I truly believe that this episode has something valuable for everyone, whether you're a business owner or simply someone seeking to improve your quality of life. Chloe's expertise and passion shine through, and her insights will inspire you to make positive changes. Connect with Chloe: https://www.instagram.com/mend.nutrition/ Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you!…

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Digital Marketing Predictions for 2024 28:38

1 year之前28:38

28:38

2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing. This episode has got me so excited for the new year and what is to come in the digital space! 2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? Please share it with someone you know who might also enjoy it as much as you!…

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Video Content Creation: Your Burning Questions Answered! 22:16

1 year之前22:16

22:16

We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content. In this episode, I'll be tackling the most common questions I've received lately about creating video content! Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact Connect on TikTok https://www.tiktok.com/@sam.silkdigital Instagram: https://www.instagram.com/silkdigital_ Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook PS. Are you enjoying this podcast? If you are, please share it with someone you know who might also enjoy it as much as you! PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.…

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Beyond the Basics: Revealing the Real Marketing Mistakes You're Making 21:29

1 year之前21:29

21:29

I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES! This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you! Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.…

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Mastering the Holistic Multi-Channel Marketing Strategy 20:56

1 year之前20:56