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29 - Sofia Hernández / Global Head of Business Marketing, TikTok

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Manage episode 441593152 series 2110099
内容由Sonoro | Claudia & Cynthia and Sonoro | Claudia提供。所有播客内容(包括剧集、图形和播客描述)均由 Sonoro | Claudia & Cynthia and Sonoro | Claudia 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.

Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.

A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversation

Key Takeaways:

  1. Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity.
  2. Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture.
  3. The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory.

Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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Artwork
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Manage episode 441593152 series 2110099
内容由Sonoro | Claudia & Cynthia and Sonoro | Claudia提供。所有播客内容(包括剧集、图形和播客描述)均由 Sonoro | Claudia & Cynthia and Sonoro | Claudia 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.

Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.

A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversation

Key Takeaways:

  1. Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity.
  2. Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture.
  3. The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory.

Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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