内容由Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Curated Questions: Conversations Celebrating the Power of Questions!
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Answering Questions from Listeners! (Episode 432)
Manage episode 442712485 series 2285836
内容由Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
449集单集
Answering Questions from Listeners! (Episode 432)
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Manage episode 442712485 series 2285836
内容由Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Schaeffer, Certified Google Ads Specialist, Chris Schaeffer, and Certified Google Ads Specialist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Try Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
449集单集
所有剧集
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/oHcX91DKAY4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/uby0rFJA63k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/HFBxzTPCZi0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/y6mFjgyAYQk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch this episode on YouTube: https://youtu.be/js9iDcNpRiI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/DMaF1o1lqgQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/zwwHxifjj3U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/_Nf6mkHN2JU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/e5EAzDusFUc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/VZxIrvPAC8Y Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/zfDwbg6ZlgM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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