AI Truthfulness, Open Source Standards, TeamViewer & GitHub Innovations, Cisco's Partner Program

Business of Tech: Daily 10-Minute IT Services Insights

00:00 New Study Finds LLMs Encode Truthfulness Internally, Offering Potential to Reduce Hallucinations in AI Responses

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

大约1年之前 11:51

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A new study that reveals how large language models (LLMs) encode truthfulness internally. The research focused on specific response tokens that determine correctness across various models, indicating that LLMs have a structured way of representing truthfulness. This finding could lead to improved reliability in AI outputs, particularly in critical applications like healthcare, where inaccuracies can have serious consequences.

The episode also highlights the release of the Open Source AI definition 1.0 by the Open Source Initiative, which aims to clarify what constitutes open-source AI. This new standard requires AI models to disclose detailed information about their design and training data, addressing concerns about transparency in the AI development space. Sobel emphasizes the importance of this definition for IT leaders and developers, as it provides a framework to assess models for true openness, thereby reducing reputational risks and legal liabilities associated with unverified datasets.

In addition to these developments, Sobel covers the launch of AI-powered features by TeamViewer, designed to enhance remote support efficiency for IT teams. The new tools, called Session Insights, automatically summarize sessions and provide analytics, which can significantly improve decision-making and handovers. GitHub also announced updates to its coding assistant, GitHub Copilot, which will soon support new large-language models, enhancing developer choice and functionality. Meanwhile, LinkedIn introduced its AI Hiring Assistant to streamline the recruiting process, allowing recruiters to connect with potential candidates more efficiently.

Finally, Sobel discusses Cisco's new 360 Partner Program, which aims to modernize infrastructure and enhance the value partners deliver to customers. The program will focus on skill development and solution-based specialization, reflecting a shift in how partners will operate in the evolving tech landscape. The episode concludes with a call for caution regarding the full automation of processes that rely on AI-generated outputs, stressing the need for review and verification policies to mitigate risks associated with AI inaccuracies.

Four things to know today

02:54 OSI’s Open Source AI Definition 1.0 Sets New Benchmark for Transparency, Targeting ‘Open in Name Only’ Models

04:35 TeamViewer, GitHub, and LinkedIn Launch AI Innovations for IT

07:22 Cisco Transitions Partners to Solution-Based Specializations with New Program

Supported by: https://mspradio.com/engage/

All our Sponsors: https://businessof.tech/sponsors/

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech

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#News #Tech News #MSP Radio #Tech #Business #Big Pond Podcasts #Business Of Tech

AI Truthfulness, Open Source Standards, TeamViewer & GitHub Innovations, Cisco's Partner Program

Business of Tech: Daily 10-Minute IT Services Insights

22 subscribers

published 大约1年之前

MP3•单集首页

Four things to know today

00:00 New Study Finds LLMs Encode Truthfulness Internally, Offering Potential to Reduce Hallucinations in AI Responses

02:54 OSI’s Open Source AI Definition 1.0 Sets New Benchmark for Transparency, Targeting ‘Open in Name Only’ Models

04:35 TeamViewer, GitHub, and LinkedIn Launch AI Innovations for IT

07:22 Cisco Transitions Partners to Solution-Based Specializations with New Program

Supported by: https://mspradio.com/engage/

All our Sponsors: https://businessof.tech/sponsors/

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com

LinkedIn: https://www.linkedin.com/company/28908079/

YouTube: https://youtube.com/mspradio/

Facebook: https://www.facebook.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

TikTok: https://www.tiktok.com/@businessoftech

Bluesky: https://bsky.app/profile/businessof.tech

1577集单集

#News #Tech News #MSP Radio #Tech #Business #Big Pond Podcasts #Business Of Tech

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Business of Tech: Daily 10-Minute IT Services Insights

1
AI in Action: Netsurit's Approach to Innovation and ROI for Small and Medium Businesses with Alex Heublein 22:14

1 day之前22:14

22:14

Dr. Alex Hubline, President of Culture and Innovation at Netsurit, discusses the transformative role of artificial intelligence (AI) in managed service providers (MSPs). He emphasizes the importance of a strong company culture that prioritizes both employee and customer dreams, which is exemplified through their unique "dreams program." This program aims to align the aspirations of the workforce with the goals of the customers, fostering a collaborative environment that drives innovation. Hubline believes that many companies fail to live up to their cultural values, but at Netseret, they actively work to integrate these values into their operations. The conversation shifts to the concept of "innovation as a service," which Netseret offers through their subscription-based service called Innovate X. This service leverages advanced automation and AI technologies to help small and medium businesses innovate and improve productivity. Hubline explains that the cost of bespoke development has historically been prohibitive for these businesses, but advancements in AI are making it more accessible. By focusing on return on investment (ROI), Netseret ensures that their innovations deliver tangible financial benefits to their clients. Hubline shares specific use cases of AI applications, such as a virtual sales assistant for a product distributor facing challenges in hiring and training sales personnel. This AI solution not only assists salespeople but also interacts directly with customers, providing complex product information and suggestive selling. Another example involves automating the classification of incoming records, significantly reducing the need for human intervention in a previously labor-intensive process. These examples illustrate how AI can eliminate repetitive tasks and enhance capabilities for businesses. Finally, Hubline addresses the balance between innovation and organizational stability. He believes that fostering a culture of innovation can lead to more effective results without disrupting service delivery. By prioritizing use cases that align with business impact and maintaining a hyper-iterative development cycle, Netseret can quickly adapt to customer needs. This approach not only enhances productivity but also bridges the gap between technology and business, allowing for a more seamless integration of innovative solutions. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
Exploring Agentic AI: Revolutionizing Automation and Decision-Making in Business with Krishna Tammana 22:40

2天之前22:40

22:40

Agentic AI is emerging as a transformative technology that builds upon the advancements of large language models (LLMs). Unlike traditional conversational AI, which primarily provides answers to user queries, agentic AI takes it a step further by enabling autonomous actions based on those answers. This capability allows businesses to automate processes with greater precision and speed, effectively acting as human agents. The conversation delves into the implications of this technology, particularly the balance between leveraging its capabilities and managing the risks associated with confidently incorrect information. The discussion highlights the importance of accountability in decision-making processes. While traditional AI systems can provide answers that may be wrong, the shift to fully autonomous decision-making raises concerns about who is responsible for those decisions. The approach suggested involves automating only low-risk tasks where confidence in the AI's output is high, while still allowing human oversight for more complex or critical decisions. This careful balance is crucial to mitigate potential business risks associated with erroneous automated actions. Several use cases for agentic AI are explored, showcasing its potential across various sectors. In marketing, for instance, an agent can streamline the home-buying process by filtering properties based on user preferences before human involvement is necessary. In the financial sector, autonomous agents can manage loan collections by reaching out to customers through their preferred communication channels, thereby increasing efficiency and reducing the need for human intervention. These examples illustrate how agentic AI can enhance customer experiences while also improving operational efficiency. To successfully implement agentic AI, businesses must prepare their backend systems and data. This includes ensuring that APIs are available for order and inventory systems, as well as limiting the data accessible to the AI to mitigate risks. Additionally, businesses need to establish analytics to monitor the performance of these autonomous agents, ensuring that they meet customer satisfaction and operational goals. By addressing these foundational elements, organizations can effectively harness the power of agentic AI while minimizing potential pitfalls. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
Intel's AI Chips Launch, Apple Fights UK Encryption Order, and McDonald's Embraces AI Upgrades 16:05

3天之前16:05

16:05

Intel has made significant strides in the tech industry by launching its next-generation AI chips, the Core Ultra Series 2 processors, designed specifically for commercial artificial intelligence applications. Built on the Arrow Lake architecture, these processors promise a 30% reduction in power usage compared to their predecessors, catering to the growing demand for efficiency in AI workloads. Additionally, a federal judge dismissed a shareholder lawsuit against Intel, which had accused the company of misleading investors about its foundry business. This legal victory alleviates some immediate uncertainties for Intel, although the company still faces ongoing challenges in a competitive market dominated by TSMC and Samsung. Apple is currently embroiled in a legal battle with the UK government over an order that demands access to encrypted iCloud files. The company has appealed to the Investigatory Powers Tribunal, which may hear the case soon. In response to the order, Apple has paused its Advanced Data Protection Service in the UK, raising concerns about user privacy and security. Meanwhile, the Trump administration is planning to revamp a $42.5 billion internet program aimed at connecting rural Americans to high-speed internet, potentially favoring satellite companies like Starlink over traditional fiber-optic networks. In the realm of managed service providers (MSPs) and small to mid-sized businesses (SMBs), several tech upgrades have been announced. GoTo has introduced AI-powered security and translation features for its LogMeIn rescue platform, enhancing customer support capabilities. Adigy has launched Adigy Assist, a tool designed to streamline Mac deployments, while One Password has improved password accessibility based on user location. Additionally, a new Swedish startup, Big Audience Machine, is set to launch an AI-driven content marketing platform tailored for smaller enterprises, allowing them to compete more effectively in the digital landscape. The podcast also discusses a shift in the use of artificial intelligence, with companies increasingly opting for multiple AI models rather than relying on a single solution. This trend reflects a growing understanding of the diverse capabilities required for various tasks. Notably, McDonald's is upgrading its restaurants with AI technology to improve order accuracy and customer experience, while the Xbox Kinect continues to find innovative applications beyond gaming, demonstrating the lasting impact of technology in creative fields. As the market evolves, businesses must adapt to these changes and explore new opportunities for growth and efficiency. Four things to know today 00:00 Intel Scores Legal Win, Launches Next-Gen AI Chips: Is the Tech Giant Finally Getting Back on Track? 03:34 Apple vs. the UK, Satellite Broadband Heats Up, and Tariffs Stick Around—Tech Drama You Didn’t Know You Needed 07:00 From GoTo’s Real-Time Translation and Security Enhancements to Reddit’s Community Tools—How MSPs and SMBs Can Leverage These New Tech Upgrades 10:04 Companies No Longer Trusting ‘One AI to Rule Them All’—Here’s Why Shortwave, McDonald’s, and Xbox Kinect Matter Supported by: https://syncromsp.com/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
89% of AI Use Hidden from IT, Salesforce's AgentExchange Launch, Microsoft’s New AI Tools 17:33

4天之前17:33

17:33

Employees are increasingly using artificial intelligence (AI) tools without the oversight of their IT departments, leading to significant security risks for organizations. A report by LayerX reveals that 89% of enterprise AI usage occurs outside IT visibility, with many employees accessing these tools through personal accounts. This lack of oversight raises concerns about data leakage, as corporate data is frequently pasted into AI applications. Additionally, a report by WalkMe highlights a disconnect between business leaders and employees regarding AI adoption, with many employees feeling inadequately trained and only a quarter noticing efficiency improvements. The findings underscore a dual crisis of visibility and adoption in AI technology. Organizations may invest in AI solutions, but the gap between employee usage and IT oversight creates risks of data leaks and compliance failures. Providers have an opportunity to help organizations regain control through better governance models and security policies. Furthermore, the report indicates that many employees are not ready to utilize AI effectively, leading to wasted potential and significant financial losses. Recent announcements from major tech companies highlight the growing integration of AI into business processes. Salesforce has launched AgentExchange, a marketplace for digital labor solutions, while Microsoft is set to release new software agents for its Dynamics 365 and Microsoft 365 platforms. These developments point to a strategic move towards automating business functions and improving efficiency. Additionally, Microsoft's Dragon Copilot aims to streamline administrative tasks in healthcare, showcasing the potential for AI to enhance productivity in specific industries. The podcast also discusses advancements in AI models, including OpenAI's GPT-4.5 and Microsoft's new local AI models, which democratize access to powerful machine learning capabilities. The collaboration between Snowflake and Microsoft aims to address data governance and security challenges in deploying generative AI. Meanwhile, Anthropic's recent funding success raises questions about the sustainability of AI valuations. The episode concludes with a look at the impressive realism of AI voices developed by Sesame and the anticipated upgrades to Apple's Siri, emphasizing the ongoing evolution of AI technology and its implications for businesses. Four things to know today 00:00 Employees Secretly Chatting with AI Behind IT’s Back Salesforce Opens AI Marketplace, Microsoft Sends Digital Helpers to Work; MSPs, Time to Get 05:48 Those Bots on the Payroll! 09:28 AI Hits Home as Microsoft and Snowflake Empower Local Models; Meanwhile, Anthropic Bags Billions—But Is the AI Bubble Ready to Pop? 13:24 AI Voices Get So Real Users Catch Feelings—Apple Promises Siri’s Glow-Up, but Don’t Hold Your Breath Until 2027 Supported by: https://timezest.com/mspradio/ https://www.huntress.com/mspradio/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
Burnout Fuels IT Generalists; MSPs Navigate Security Needs and Nutanix's VMware Exodus 15:20

5天之前15:20

15:20

The rise of IT generalists is becoming increasingly significant as the industry grapples with a growing talent gap. A recent report by Auvik reveals that a staggering 78% of IT professionals feel that work-related stressors hinder their ability to improve their skills, with 60% experiencing burnout. As baby boomers retire at an accelerated pace, the workload is shifting to senior employees, intensifying stress and workload issues. The report highlights the necessity for IT professionals to possess a broad range of knowledge across various IT functions, emphasizing the integration of artificial intelligence and automation to alleviate these challenges. Managed service providers (MSPs) are facing heightened security demands, yet there are concerns about whether clients are allocating their budgets effectively. A series of market reports indicate that organizations are managing an average of 45 cybersecurity tools, which calls for a streamlined approach to security controls. The landscape of cybersecurity is evolving, with a notable shift towards generative AI and the need for comprehensive strategies for machine identity and access management. MSPs are encouraged to help clients prioritize security investments based on risk rather than simply increasing spending. Recent product announcements from companies like Scion AG, Huntress, and Cisco reflect the industry's response to these challenges. Scion AG has launched Scion Guard360, a cybersecurity solution aimed at small and medium-sized enterprises, while Huntress introduced a sensitive data mode to aid compliance with the Cybersecurity Maturity Model Certification. Cisco's Meraki for Government solution has achieved FedRAMP authorization, underscoring the importance of compliance in enhancing security for federal agencies. These developments highlight the trend towards automation and AI-driven solutions in the security sector. The backlash against Broadcom's acquisition of VMware is resulting in significant financial gains for competitors like Nutanix and Scale Computing. Nutanix reported a 16% revenue increase, driven by customers seeking alternatives to VMware, while Scale Computing experienced a remarkable 400% growth in enterprise demand. This shift in buying behavior indicates that organizations are actively looking for new solutions, presenting an opportunity for IT consultants to guide clients through the migration process. As the market evolves, understanding alternatives to VMware could provide a competitive advantage for service providers. Four things to know today 00:00 IT Generalists on the Rise: Auvik Report Highlights Burnout, Skills Gaps, and AI’s Role 04:32 MSPs Face Rising Security Demand—But Are Clients Spending in the Right Places? 08:51 Huntress, Cisco, and Cyan AG Roll Out New Security Features—Here’s Why It Matters 11:14 Big Wins for Nutanix and Scale Computing as VMware Customers Make Their Move Supported by: https://syncromsp.com/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
U.S. Cyber Policy Shift: MSPs Face New Threats, Talent Retention Challenges, and IPO Market Decline 13:42

6天之前13:42

13:42

U.S. Cyber Command has been ordered to halt all planning against Russia, marking a significant shift in the country's cyber policy. This decision, directed by Defense Secretary Pete Hedgeset, comes as the focus of U.S. cybersecurity efforts pivots away from Russia and towards threats from China and other adversaries. Reports indicate that this change has raised concerns about potential vulnerabilities, especially as Russian cybercriminal groups remain active. The Cybersecurity and Infrastructure Security Agency (CISA) has denied claims that it is reducing its focus on Russian threats, asserting its commitment to defending against all cyber threats to U.S. critical infrastructure. The podcast also discusses the challenges faced by IT service providers in retaining new talent. A recent report highlights that employees with one to three years of experience have a significantly higher churn rate compared to their more experienced counterparts. This situation underscores the need for managed service providers (MSPs) to enhance their onboarding processes, career progression paths, and workplace culture to improve employee retention. Additionally, the limited role of remote work in the industry suggests that MSPs must compete on factors beyond salary, such as workplace environment and benefits. Furthermore, the episode touches on the financial performance of Enable, a key player in the MSP software market. Despite reporting a year-over-year revenue growth of 7% and transitioning a significant portion of its revenue to annual contracts, Enable's stock price plummeted by over 25% following its earnings call. Analysts have adjusted their price targets downward, indicating a lack of confidence in the market for MSP-focused software companies. This trend suggests that the dream of an IPO resurgence for such companies may be fading, with a shift towards private equity consolidation becoming more prevalent. Finally, the podcast emphasizes the importance of resilience, vendor risk management, and strategic alignment for MSPs in light of these market dynamics. As the landscape evolves, providers are encouraged to focus on enhancing their cybersecurity offerings and adapting to regulatory changes. The episode concludes with a reminder for MSPs to be proactive in their approach to business, as the days of passive compliance are over, and security and regulation are becoming critical factors in the IT services industry. Three things to know today 00:00 U.S. Cyber Policy Shifts—Providers May Need to Step Up as Government Focus Changes 05:27 IT Service Providers Are Hiring—But Can They Keep Their New Talent? 08:25 MSP IPOs? The Market Says No—N-able’s Stock Drop Tells the Story Supported by: https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship https://getflexpoint.com/msp-radio/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
IT Services Boom Amid Economic Uncertainty: Real Estate Woes and Shifting PC Sales Trends 12:20

7天之前12:20

12:20

The IT professional services market is experiencing significant growth, projected to reach nearly $2 trillion by 2032, driven by increasing demand for cloud computing, artificial intelligence, and automation. While the project-oriented services segment currently dominates the market, the information technology outsourcing services segment is expected to grow the fastest, with an annual growth rate exceeding 10%. North America leads the market share, but Europe is also poised for rapid growth due to digital transformation initiatives. However, economic uncertainties, including tariffs and budget constraints, may pose challenges for IT providers. Concerns about the U.S. economic outlook are rising, particularly with fluctuating tariffs affecting business decisions. Recent data indicates a surge in jobless claims, which could lead to cautious spending among federal employees and contractors. Despite this, small business owners are showing increased confidence, with a majority optimistic about their business outlook for 2025. However, inflation remains a significant concern, prompting many to adjust their spending plans and raise prices to maintain profitability. The commercial real estate market is struggling, with office building values declining significantly and vacancy rates reaching nearly 20%. This decline could impact IT providers that rely on clients in the real estate sector, as businesses may delay office-related decisions until 2027. Meanwhile, Microsoft is continuing its investment in data centers, despite reports of potential decreases in demand for generative AI, indicating a focus on hybrid work solutions and cloud cost management. In the personal computer market, sales are projected to face challenges, with a modest increase expected in 2025. While consumer demand remains weak, commercial PC sales are anticipated to grow, driven by large contracts and migration to Windows 11. Companies like HP and Dell are seeing growth in their commercial segments, particularly in AI-driven infrastructure, suggesting a shift in focus from traditional PC sales to more advanced technology solutions. As the market evolves, IT providers should consider alternatives like desktop as a service to adapt to changing consumer needs. Three things to know today 00:00 IT Services Are Booming, but Will Tariffs and Budgets Slow the Party? 05:19 MSPs: If Your Customers Depend on Real Estate, You Might Have a Problem 07:28 Who Still Buys PCs? Not Consumers—HP and Dell See Growth in AI and Business Sales Supported by: https://syncromsp.com/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
SOBRsafe's Alcohol Detection: Merging AI and Biometric Tech for Workplace and Behavioral Health with David Gandini 19:21

9天之前19:21

19:21

David Gandini, CEO of SOBRsafe, discusses innovative alcohol detection technology designed for workplace safety and behavioral health. The company offers two primary devices: the SOBRCheck, a stationary device that uses biometric identification to detect alcohol presence through skin vapor, and the SOBRSure, a wearable band that pairs with a smartphone to monitor alcohol levels discreetly. These devices aim to enhance safety in environments like oil and gas facilities while also supporting individuals with alcohol use disorders by providing real-time data to clinicians. The SOBRCheck device allows employees to check in and out throughout the day, ensuring they are alcohol-free before entering the workplace. The data collected is de-identified, meaning it does not store personal information, thus addressing privacy concerns. The SoberSure band serves a different purpose, focusing on continuous monitoring for individuals in behavioral health settings, allowing clinicians to track their patients' alcohol consumption discreetly and effectively. Gandini emphasizes the importance of leveraging artificial intelligence and machine learning to improve the accuracy of alcohol detection. By normalizing individual baselines based on physiological and environmental factors, the technology aims to reduce false positives, particularly in challenging environments like oil fields where ethanol emissions may interfere with readings. This advancement is still in its early stages, but it represents a significant step toward more reliable monitoring solutions. Looking ahead, Gandini highlights the potential for integrating this technology with insurance companies to offer discounts for verified sobriety and exploring in-vehicle applications for alcohol detection. The company is also expanding its reach internationally, with ongoing efforts in Australia and New Zealand. Overall, SOBRsafe is positioned to make a substantial impact on workplace safety and behavioral health management through its innovative approach to alcohol detection. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
GPT 4.5 Launch, Data Usage Surge, Skype's Shutdown, and the Future of Online Communities 11:54

10天之前11:54

11:54

OpenAI has launched GPT 4.5, its latest language model, which is touted as the largest and most knowledgeable to date. The model, codenamed Orion, boasts improvements in user experience, including fewer hallucinations and enhanced emotional intelligence. It has demonstrated superior performance in various benchmarks, particularly in professional and creative queries. Despite the excitement surrounding its release, a recent Pew Research study reveals that a significant majority of American workers—around 80%—do not use AI in their jobs and express skepticism about its benefits. This presents a unique opportunity for IT service providers to bridge the gap in AI education and training. The podcast also discusses a report from OpenVault indicating a dramatic increase in internet subscribers in the U.S. who use over one terabyte of data monthly, now comprising 24.3% of all subscribers. This surge, a 232% increase since 2019, reflects changing user behaviors and a growing demand for managed network services and cloud optimization. As data consumption continues to rise, the broadband industry is adapting to meet these needs, emphasizing the importance of addressing bandwidth challenges and security risks. In a significant shift, Microsoft has announced the shutdown of Skype on May 5, 2025, as it consolidates its communication services under Teams. Once a dominant platform with 300 million users, Skype has seen a decline to just 36 million daily users. Microsoft’s focus on Teams, which has experienced a four-fold increase in consumer calling minutes, signals a strategic pivot towards a unified communications platform. This transition presents challenges for organizations that relied on Skype, necessitating data export and compliance solutions. Lastly, the podcast explores the evolving landscape of online communities, highlighting a study that shows traditional social media platforms are losing consumer trust. Many users are seeking smaller, purpose-driven communities that prioritize authenticity and meaningful interactions. Additionally, a contrarian view on the generative AI industry raises concerns about its financial sustainability, with significant losses reported by major players like OpenAI. The discussion concludes with insights on the transformative impact of AI on education, advocating for a shift towards deeper engagement with writing and learning. Four things to know today 00:00 GPT-4.5 Is Here—But Do Most Workers Even Care About AI? 03:45 One Terabyte and Beyond: The Internet’s Data Boom Reshapes Business Priorities 05:15 Goodbye, Skype—Hello, Teams: Microsoft Consolidates Communication Under One Platform 06:57 The Internet Is Changing—Smaller Communities, AI Struggles, and a Rethink on Education Supported by: https://syncromsp.com/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
NVIDIA Soars with $39.3B Revenue, Salesforce Faces AI Adoption Challenges, and Security Upgrades 13:48

11天之前13:48

13:48

NVIDIA has reported impressive fourth-quarter earnings, with a revenue of $39.3 billion, marking a 78% increase from the previous year. The company's net income also surged to $22.1 billion, reflecting an 80% year-over-year growth, driven by strong demand for its latest GPU architecture, Blackwell. Despite these positive results, NVIDIA's stock experienced fluctuations in after-hours trading due to a decline in gross margins linked to a transition to more complex systems. In contrast, Salesforce has forecasted disappointing revenue for fiscal 2026, projecting figures below Wall Street expectations, primarily due to slower adoption of its AgentForce platform. The challenges faced by Salesforce highlight the broader issue of AI monetization, as businesses remain hesitant to invest in generative AI technologies without clear, tangible returns on investment. This cautious spending trend is exacerbated by high interest rates and economic uncertainty, indicating that many enterprises are still in a wait-and-see mode regarding AI adoption. The struggles of a major player like Salesforce serve as a cautionary tale, emphasizing that AI hype alone is insufficient to drive sales; clients are demanding proof of effectiveness. In the realm of cybersecurity, Enable has committed to achieving Cybersecurity Maturity Model Certification 2.0 readiness for its nCentral platform by the second half of 2025, while Kaseya has partnered with SafeLogic to enhance its encryption capabilities. Acronis has launched a new security and compliance platform aimed at protecting Microsoft 365 environments for managed service providers. Additionally, Amazon has introduced Alexa Plus, a generative AI-powered upgrade to its virtual assistant, aiming to enhance user experience and expand its capabilities. Private equity firms have acquired a majority stake in Ignite, a cloud content collaboration company, signaling a potential shift in the competitive landscape for managed service providers. As Ignite seeks to expand its market presence, MSPs may face increased competition but also new opportunities for partnerships. The episode concludes with a discussion on the importance of scalable, proactive security-first device management strategies, particularly in light of the growing threat posed by unmanaged devices in the workplace. Organizations are urged to adopt automation-first solutions to enhance their security posture and prepare for the future of IT operations. Four things to know today 00:00 Nvidia Wins Big on AI, But Salesforce’s Struggles Show the Hype Isn’t Enough 03:40 Kaseya, N-Able, and Acronis Ramp Up Security—MSPs Must Track Certification Progress 07:04 Egnyte Gets a Private Equity Boost—Will MSPs Benefit or Face More Competition? 08:47 From Unmanaged Chaos to AI-Controlled Security—The Future of Endpoint Protection Supported by: https://getflexpoint.com/msp-radio/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
Ninja One's $500M Funding, Zoom's Revenue Drop, Europe's AI Push, and CMMC Certification Risks 13:07

12天之前13:07

13:07

Ninja One has secured $500 million in Series C funding, raising its valuation to $5 billion. This investment will enhance its capabilities in autonomous endpoint management, patching, and vulnerability remediation, while also facilitating the acquisition of DropSuite, a SaaS backup and data protection firm. Despite this growth, Ninja One faces criticism for lacking a robust cybersecurity strategy, which could hinder its competitiveness against rivals like Kaseya and ConnectWise. The absence of integrated security solutions means that managed service providers (MSPs) using Ninja One must seek additional security measures independently, potentially limiting their market appeal. Zoom Communications has issued disappointing revenue forecasts, indicating a decline in demand for video conferencing as companies shift back to in-office work. The company anticipates revenues below Wall Street estimates, reflecting a post-pandemic reality that is less favorable than the boom experienced during the pandemic. Although Zoom has integrated artificial intelligence into its tools, these enhancements have not yet proven effective in driving user adoption or revenue growth, suggesting that AI features may not be sufficient to differentiate the platform in a competitive market. In Europe, significant strides are being made in artificial intelligence, highlighted by the launch of the Open Euro LLM project aimed at developing open-source language models for all EU languages. This initiative, co-led by computational linguists, has a budget of €37.4 million and aims to preserve linguistic and cultural diversity. Additionally, the EU has introduced the Invest AI initiative, which seeks to mobilize €2 billion for AI investments, including the establishment of AI gigafactories. These efforts reflect Europe's commitment to enhancing its AI capabilities and reducing reliance on non-European technology providers. The Cybersecurity Maturity Model Certification (CMMC) is becoming increasingly important for MSPs looking to secure government contracts. While certification is not yet mandatory, companies are encouraged to pursue it to remain competitive in the market. The recent update from Sentinel Blue highlights the significance of CMMC Level 2 certification, as it demonstrates a commitment to cybersecurity standards. As the landscape evolves, MSPs without certification may find it challenging to compete, making it essential for them to consider obtaining this credential to attract higher-quality clients and enhance their market position. Four things to know today 00:00 As NinjaOne Raises $500M, Its Cybersecurity Strategy Remains Unclear 02:52 Zoom’s Pandemic High Fades—AI Can’t Save It Yet 04:57 Europe’s AI Push Gains Momentum—But Will Regulation Be Its Strength or Weakness? 08:16 MSPs Without CMMC Certification Risk Losing Government Business—Here’s Why Supported by: https://getflexpoint.com/msp-radio/ https://www.huntress.com/mspradio/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
AI Trends: Rapid Adoption, Security Hurdles, and Microsoft’s Ad-Supported Office Strategy 13:49

13天之前13:49

13:49

AI adoption is accelerating rapidly, with notable advancements in technology and a growing user base. Recent reports indicate that the costs associated with AI have plummeted, making it more accessible for businesses and individuals. A survey revealed that 39% of the U.S. population were monthly users of AI by August 2024, surpassing early adoption rates of personal computers and the Internet. Despite this growth, many businesses remain hesitant to fully embrace AI due to concerns about accuracy and security, with 82% of respondents in a recent survey either experimenting with AI or not considering it at all. The New York Times has begun integrating AI tools into its newsroom, utilizing a new tool named Echo to assist with editing and summarizing articles. This initiative highlights how AI is being used to augment rather than replace human jobs, as journalists will oversee the final output. Other companies, like Anthropic and Google, are also launching new AI models and tools aimed at enhancing productivity in coding and research. However, the market is still grappling with the challenge of ensuring AI reliability and usability, as businesses seek practical applications for these technologies. Microsoft is testing a free version of its Office applications that includes advertisements, marking a shift in its monetization strategy. This ad-supported model aims to attract users who may not subscribe to Microsoft 365, particularly in price-sensitive markets. The requirement to store documents on OneDrive reinforces Microsoft's push towards a cloud-driven ecosystem. This strategy could potentially increase user dependency on Microsoft services, although it raises concerns about user experience and the implications of ad-filled workspaces. Apple is set to launch a new partner program to enhance collaboration with businesses in various sectors, including education. This initiative aims to support partner growth through training and resources, reflecting Apple's ongoing commitment to expanding its market presence. With a record number of products deployed globally, Apple is looking to leverage its success in the tech industry. However, the long-term effectiveness of these strategies remains to be seen, as the tech landscape continues to evolve rapidly. Four things to know today 00:00 AI’s Real Hurdle? Not Cost, But Security and Adoption 04:11 Claude 3.7, Gemini Code Assist, and Deep Research: AI’s Free Tools Push Continues 08:32 Microsoft’s Free Office Test: Smart Move or Ad-Filled Trap? 10:20 Apple Bets on Partners Again—New Program Targets Business and Education Supported by: https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
February Tech Roundup: CEO Confidence, $61B Cloud Deals, Apple’s UK Encryption Removal, Google QR 11:21

14天之前11:21

11:21

Apple has decided to remove its advanced data protection tool in the United Kingdom following a government request for access to user data. This tool, which provided end-to-end encryption for sensitive items like photos and documents, is now unavailable to new users, and existing users will lose access soon. The move has drawn criticism from privacy advocates who view it as a significant threat to individual privacy and online security. Experts warn that this could set a precedent for other governments to demand similar concessions from tech companies, potentially exposing sensitive data to breaches and overreach. In the tech sector, CEO confidence has surged to its highest level in three years, according to a recent survey. Despite this optimism, many executives express concerns about geopolitical instability and its potential impact on their businesses. Additionally, a notable decline in the percentage of CEOs planning to expand their workforce indicates a cautious approach to investment and growth, even amidst a recovering sentiment. This cautious outlook raises questions about whether increased CEO confidence will translate into higher spending on technology and digital transformation. The cloud computing sector has seen a remarkable increase in merger and acquisition activity, with cloud-related deals totaling $61 billion last year, marking a 221% growth compared to the previous year. This surge in demand for cloud services has contributed to a broader increase in global deal value, despite challenges such as inflation and high interest rates. Notable transactions include Blackstone's acquisition of Airtrunk for $16 billion and IBM's purchase of HashiCorp for $6.4 billion, highlighting the ongoing trend of consolidation in the tech industry. Ingram Micro has merged its Small and Medium Business Alliance and Trust-X Alliance partner communities under the Trust-X Alliance brand, aiming to enhance collaboration and technical expertise among its members. While this merger could provide more resources and support for partners, there are concerns that smaller businesses may feel excluded from the elite program. The consolidation of budgets raises questions about whether this will lead to innovative ideas or simply cost savings for Ingram, emphasizing the need for ongoing observation of the impact on smaller managed service providers. Three things to know today 00:00 Big Moves in Tech: CEOs Feel Optimistic, Cloud M&A Hits $61B, and Cybersecurity Jobs Vanish 04:44 Apple Removes Encryption in the UK—Is This Just the Beginning? 06:13 No More Text Code Logins—Google Moves Gmail to QR-Based Security 07:25 Ingram Micro Merges Partner Groups—More Expertise, but at What Cost? Supported by: https://www.huntress.com/mspradio/ https://timezest.com/mspradio/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
Transforming SaaS Pricing: Strategies for Value-Based and Outcome-Based Models with James Wilton 20:30

16天之前20:30

20:30

James D. Wilton, an expert in SaaS pricing strategies, discusses the evolving landscape of pricing models in the software-as-a-service industry. He emphasizes that while SaaS pricing and subscription pricing may differ in execution, the underlying principles remain consistent. Key considerations include understanding the value of the offering, scaling prices according to customer needs, and creating various pricing options. Wilton highlights the importance of recognizing how these strategies can also apply to service-based businesses, suggesting that the two domains share common ground. A significant focus of the conversation is on disruptive pricing models, particularly outcome-based pricing. This approach charges customers based on the value created rather than traditional metrics like the number of seats or hours worked. While outcome-based pricing is seen as the ideal model, it presents practical challenges, such as establishing clear metrics for success and ensuring that customers attribute value to the vendor's contributions. Wilton notes that despite these challenges, the potential for aligning pricing with customer outcomes makes it an attractive option for service providers. Wilton also explores the concept of viewing service providers as incubators for their clients, where the goal is to foster growth and deliver business outcomes. This perspective raises questions about how to fairly charge for the value created over time, especially when the initial investment leads to ongoing benefits for the customer. The discussion emphasizes the need for data-driven approaches to pricing strategies, allowing service providers to understand customer willingness to pay and differentiate their offerings effectively. Finally, the conversation touches on the importance of packaging services to cater to different customer segments, including price-sensitive clients. By creating tiered offerings, service providers can present clear choices that help customers evaluate the value they receive at various price points. This strategy not only aids in capturing value but also protects against price-driven negotiations. Wilton concludes by stressing that effective pricing strategies require a deep understanding of customer needs and a willingness to adapt to market dynamics. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: LinkedIn: https://www.linkedin.com/company/28908079/ YouTube: https://youtube.com/mspradio/ Facebook: https://www.facebook.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ TikTok: https://www.tiktok.com/@businessoftech Bluesky: https://bsky.app/profile/businessof.tech…

Business of Tech: Daily 10-Minute IT Services Insights

1
AI's Role in Cybersecurity: Insider Threats, Phishing Scams, and Deepfake Risks with Bryant G. Tow 35:35

17天之前35:35