It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
内容由The Retail Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The Retail Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Crafting Authentic E-Commerce Experiences
Manage episode 448760096 series 2814928
内容由The Retail Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The Retail Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Explore how Saddleback Leather founder Dave Munson and BigCommerce’s Melissa Dixon craft an authentic e-commerce experience that keeps customers coming back. From storytelling that builds brand loyalty to BigCommerce tools that simplify the customer journey, this episode dives into the strategies driving Saddleback Leather’s online success. Discover trends like mobile optimization, seamless checkouts, and the future of digital retail—all in a conversation full of actionable insights for entrepreneurs and e-commerce enthusiasts.
For more information please go here
69集单集
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Manage episode 448760096 series 2814928
内容由The Retail Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The Retail Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Explore how Saddleback Leather founder Dave Munson and BigCommerce’s Melissa Dixon craft an authentic e-commerce experience that keeps customers coming back. From storytelling that builds brand loyalty to BigCommerce tools that simplify the customer journey, this episode dives into the strategies driving Saddleback Leather’s online success. Discover trends like mobile optimization, seamless checkouts, and the future of digital retail—all in a conversation full of actionable insights for entrepreneurs and e-commerce enthusiasts.
For more information please go here
69集单集
所有剧集
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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