How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou

2X eCommerce Podcast

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.

• (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou
• (02:29) - Gloria Chou's Journey into PR
• (04:47) - The Art of Cold Pitching
• (06:55) - Understanding Journalists' Needs
• (13:06) - Crafting the Perfect Pitch
• (17:47) - Pitching to Different Types of Publications
• (22:08) - Setting Up Your PR Foundation
• (22:40) - The Value of PR for Founders
• (23:29) - Effective Time Management for PR
• (24:25) - Identifying the Right Journalists
• (26:31) - Building and Maintaining Relationships with Journalists
• (29:21) - Delegating PR Tasks
• (32:54) - Leveraging Trends and Media Types
• (37:36) - Final Thoughts and Resources

Resources mentioned:

• Masterclass: www.gloriachoupr.com/masterclass
• Freebie: www.gloriachoupr.com/giftguide
• Program: www.getfeaturedaccelerator.com

Creators & Guests

• Kunle Campbell - Host
• Gloria Chou - Guest

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.