Episode 3 : From Crisis to Conquest: The Product Launch Eury+ with Rehan | The Storytelling Marketer

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The War and Treaty Are Getting Carried Away 46:55

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The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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Rehan faced a daunting challenge: to relaunch a brand after a social media crisis. In this episode of The Storytelling Marketer, sponsored by Marketing Gunda, we dive into the thrilling journey of launching Eury Plus. Discover how Rehan masterfully navigated a competitive market, overcame hurdles, and achieved remarkable success. Learn about the power of influencer marketing, the importance of product differentiation, and the impact of customer-centric strategies. Get ready to be inspired by Rehan's story and gain valuable insights to elevate your marketing game. #TheStorytellingMarketer #MarketingGunda #ProductLaunch #MarketingStrategy #InfluencerMarketing #DigitalMarketing #CrisisManagement #EuryPlus #BusinessStory #MarketingLessons #SuccessStory #Entrepreneur #MarketingTips #BrandBuilding #CustomerCentric #Storytelling #Podcast #Spotify

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