Episode 68: Images + Emails: Should You Put Images In Your Emails?

The Email Sound Booth with Liz Wilcox

Check out Liz's Email Marketing Membership here

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 6:55

MP4•单集首页

In episode 68, Liz Wilcox, the fresh princess of email marketing, addresses common questions about using images in emails. She discusses the importance of brand consistency, her preference for plain text emails, and strategic use of images and GIFs for boosting engagement during sales and pre-launch phases. Liz also provides best practices for image usage without affecting deliverability and shares her personal rule of limiting to two images per email. She invites listeners to join her email marketing membership for more tips and templates to enhance their email strategy.

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

110集单集

#Business #Marketing #Liz Wilcox

Episode 68: Images + Emails: Should You Put Images In Your Emails?

The Email Sound Booth with Liz Wilcox

published 大约1年之前

MP4•单集首页

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

110集单集

#Business #Marketing #Liz Wilcox

Tutti gli episodi

1
Episode 110: Friday Affirmations 7:25

3天之前7:25

7:25

Hey, fabulous subscribers! 🎧 Welcome back to The Email Sound Booth, your one-stop audio space for all things email list magic. I'm your affirming host, Liz Wilcox, here to sprinkle a little list-building miracle dust on your Friday (and it’s eco-friendly, duh). In this episode, we're diving into our sacred practice with some affirmations designed to make your email list the glimmering crown jewel it deserves to be. New around these parts? Let me break it down: We're affirming our way to inbox loving, list-bosoming happiness, and we are SO glad you’re joining us. Here's the scoop: 🌍 Mind & Heart Unity: This isn't just about thinking you can grow your list, but really feeling it in your heart and gut. 🎯 Affirmation Time: We chant, we journal, we self-reflect. If an affirmation gives you pause, spend a sprinkling more time embracing and understanding the ‘why’. ✍️ In this Episode: We affirm that our list success is natural, our instincts are spot-on, and hey, sometimes those unsubscribes are just paving the way for our next big fan. 👯‍♀️ Golden Nugget: Your best isn’t a stagnant concept; it morphs with you daily. And honey, you're deserving of a list as vast as your dreams. 🌈 Mark Your Calendars: List Building Live is just around the corner from March 11th to the 13th. Grab your spot with the link in our show notes! Trust me, it's gonna be all the motivational mojo you’ve been waiting for. 🚀 Remember, I'm cheering on your success like a rowdy section at a Taylor Swift concert. Let's crush it, digital pals! Until next Friday—stay affirming and growing, Liz 🌟 P.S. There's no better friend than a fellow email enthusiast, so don't forget to share this episode with your boss-babe besties! 💌✨ List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 109: Why I Haven’t Changed My Landing Page in Five Years 7:54

4天之前7:54

7:54

Hey there, fabulous listeners! Liz Wilcox here, your friendly neighborhood quirky millennial business owner. 🌟 Buckle up for Episode 109, where I dive into the wonderfully weird world of why my landing page is like a fine wine and just gets better with age. 🍷 Why So Loyal to the Landing Page? 🤔 Simplicity Is Key: Keeping it simple has been my magic wand. Just like I haven’t changed my go-to breakfast in years, my landing page has been the same because it works! The message remains true to my brand and still speaks to the same incredible folks I connected with five years ago. 🥳 Let's Get Funny 🤪: My landing page isn't just informative; it’s a hoot! With a playful side of me (and a pic of yours truly pointing at Will Smith), I want to attract people who dig my humorous vibe. If you snort-laugh at jokes and love a bit of spontaneity, you'll feel right at home. 🎉 Numbers Don’t Lie 📊: Ding ding ding! With a conversion rate of about 33.6%, I’m sticking to what works. It’s like finding the perfect coffee order - why change it if it makes you feel all warm and fuzzy inside? ☕ I want people who embrace the real, unfiltered Liz Wilcox experience. Wanna Level Up Your Landing Page Game? 👀 Join me for List Building Live, happening March 11th through the 13th! It's a mini audio summit with 20 speakers sharing their unique email list-building hacks. 🚀 If you want folks storming your landing page like it’s Black Friday, snag your spot now! 🛍️ The link’s in the show notes, folks. Don’t sleep on this! 💤 Sending virtual high-fives and awkward winks, Liz Wilcox P.S. You’re amazing. Let’s crush those email goals together and I’ll catch you in the next episode! 💌 List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 108: 5 Things Your Landing Page Doesn’t Need 5:49

5天之前5:49

5:49

Hey there, savvy marketers and list-building enthusiasts! 🌟 Welcome back to another zippy installment of The Email Sound Booth . In Episode 108, your favorite email aficionado, Liz Wilcox, dives deep into the often-murky waters of landing page design. Spoiler Alert: It’s time to Marie Kondo your landing pages and only keep what truly sparks joy—and results! Here's what you can expect in this bite-sized podcast nugget: Less is More: Forget about novel-length copy. Your landing page should have just enough text to make them say, “Yes, I need this!” Trim it down and keep it snappy. Bio, Shmio: Unless you casually founded a little startup like Netflix, leave the life story at the door. Your expertise will shine through with the killer content you offer, not the paragraphs about your origins. Simplicity in Sign-Up: Take it easy on the form fields. Just an email is fine. Names are nice; last names, not necessary. Let’s ditch the friction and get those sign-ups rolling in! Minimalist Scrolling: If your thumb starts to cramp from all the scrolling, it’s time to chop, chop, chop! Keep that vital info at the top and easy to find. Font-astic Restraint: Stay cool and collected with 1-2 font styles. Remember, if everything’s bold, then nothing stands out. Highlight like a pro; no need for a font party. And for all you rock stars ready to revamp that landing page, Liz invites you to join her at List Building Live from March 11th to 13th. It’s like a podcast, but a supercharged conference version. Learn from a diversity of speakers—think of it as the Avengers of email list building! Be sure to join us and upgrade those landing pages to level awesome. 👏 Check out the show notes for more deets and links to register. Catch you on the next episode, my fabulous friend! 🚀 P.S. Remember, you’re totally capable of growing your list. Now get out there and show those pixels who’s boss! List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 107: One Thing Your Landing Page Might Be Missing 5:45

6天之前5:45

5:45

Hey, hey, hey! Welcome back to The Email Sound Booth with your gal pal, Liz Wilcox! 💌✨ If you were here for episode 106 and survived my existential email crisis, thank you for coming back! I'm on a pep spree this time around. In this ep, we dive deep into a quasi-mystical secret of list building. Spoiler alert: It’s starring YOU! We’re talking about why your landing page might just need a glamorous (or silly) snapshot of yourself. Yep, grab your camera and pump up those face muscles – it’s selfie time! Key Points Covered: Get Your Face Out There: So you want a better face connection with your audience? Pop your pic on your landing page! It’s like saying, “Hey, I’m human too!” Personality Powers Activate: A picture’s worth a thousand words. My throwback of me in an RV sporting a Will Smith tee is how I roll – quirky, fun, slightly kooky! What’s your pic say about you? Not Just Any Picture: Choose a snap that shouts YOU – whether it’s your fierce boss lady stare or your comedic smirk. Conversions Heaven: Slap that photo on your landing page and watch those conversions climb. Trust me; it’s got magic powers! 🪄 What's Next?: Don’t miss our List Building Live event from March 11th-13th. We’re vibin’ with amazing email gurus sharing their secret sauces to grow your tribe in 2025. So get a pic up there and let them see who's the fresh face behind that email magic. Catch you on the next one, and always remember, you’re amazing. 😎 Sending love, email vibes, and Will Smith nostalgia, Liz 🎉 List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 106: The Most Important Thing To Remember When You’re Building Your Email List 4:13

7天之前4:13

4:13

Hey there, fabulous entrepreneurs and aspiring list-building prodigies! It's your girl Liz Wilcox, and welcome back to Episode 106 of The Email Sound Booth. Full disclosure, I'm kicking things off feeling a bit under the weather, but hey, nothing a little self-deprecating humor can't fix, right? **Quick Run-Down of Today's Episode:** 1. **Feeling Off? Same Here!** 🌟 I legit started this episode feeling a bit off. We’ve all been there, right? But a quick joke at my own expense brought my mojo back. Perfect podcasting entrance? Maybe not, but it’s real life, baby! 2. **List Building Live Event Alert!** 📅 March 11-13th is when the magic happens. The List Building Live event! Mark your calendars and check the show notes (yes, scroll down!), because you’re not gonna want to miss this. Spoiler alert: fun learning times await! 3. **The Core Message - Work it, Work it!** 🤔 What's the #1 thing to remember when growing your email list? Umm... it’s all on you to do the hard stuff! Like, commit, y’all. No magic wave-of-the-wand here, just honest-to-goodness grinding. 4. **Find Your Fun Zone in the Grind!** 🎧 For realz, if I didn't enjoy podcast guesting, I'd probably bail. But since it's a blast for me, I lean into it hard. Almost 300 podcasts in a few years? Heck yeah. Even when life gives you lemons (or food allergies in my case), keep hustlin’. 5. **Major Motivation Vibes!** 💪 At the end of the day, growing that list is your ticket to serious cash flow. And your biz? It deserves the best. I’m cheering for you loudly, knowing you’ve got what it takes to turn those subscribers into superfans. You got this! **Final Pep Talk:** Join me at List Building Live! I’ll be sharing 20+ ways to grow your list so you can find what works for you. Remember, a dash of effort, a sprinkle of determination, and a heaping spoonful of belief in yourself can take you far. Stay awesome and I’ll catch you on the flip side! xo, Liz Wilcox List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 105: Friday Affirmations 6:38

10天之前6:38

6:38

Another episode of Friday affirmations. This is where together, we affirm all that is true about ourselves, our potential, and our business. This week has been all about list building, so let’s continue with that theme, shall we? I believe you can grow your list with all the right people. So let’s focus on calling those people to us today. I hope this helps you finish off the week with more peace. I'm rooting for you always. List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 104: Too Many Freebies? Here’s an Idea 4:30

11天之前4:30

4:30

In episode 104, Liz Wilcox dives into the common issue of having too many freebies and offers a smart solution – creating a resource library. Sharing from her own experience as a former RV travel blogger at the Virtual Campground, Liz describes how consolidating resources can streamline content and boost sign-ups. She provides a practical example and guides listeners through setting up their own resource library. Liz wraps up with a plug for her upcoming List Building Live event, perfect for those focused on growing their email lists. List Building Live Summit Link to the Virtual Campground Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 103: 3 Ways to Grow Your Email List Fast 6:55

12天之前6:55

6:55

Join Liz Wilcox in Episode 103 of the Email Soundbooth podcast as she shares three fast methods to grow your email list. From leveraging Facebook ads with expert Zach Spunkler, to enlisting help from your current subscribers, and finally, participating in industry-specific bundles, Liz provides practical insights and cautions listeners about the potential downsides of rapid growth. She emphasizes the importance of targeting the right audience and hints at her upcoming software project, ListGadget.com. Tune in to prepare for List Building Live, her micro audio summit, happening from March 11th through the 13th. List Building Live Summit Check out List Gadget here Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using Episode 101: 1 Huge Way to Grow Your List Without a Freebie Check out Zach Spuckler’s freebie here Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 102: Freebie Ideas You Might Not Hate 7:27

12天之前7:27

7:27

Episode 102 of the Email Sound Booth Podcast, hosted by Liz Wilcox, dives into the often-avoided topic of 'Freebies' and why they shouldn't be dismissed. Liz advocates for the benefits of freebies in growing email lists, sharing her personal success with her own freebie since 2019. She provides various creative freebie ideas, including content transcripts, quizzes, case studies, free trials, and even playlists. Liz encourages listeners to find a freebie that works for them and teases her upcoming 'List Building Live' event from March 11th to 13th. Episode 101: 1 Huge Way to Grow Your List Without a Freebie Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 101: 1 Huge Way to Grow Your List Without a Freebie 9:49

14天之前9:49

9:49

In Episode 101 of the Email Soundbooth Podcast, Liz Wilcox shares a game-changing strategy to grow your email list without the need for a freebie. Liz dives into her personal experience and success with hosting events, like challenges, summits, and giveaways as powerful tools to attract new subscribers. She emphasizes that while this strategy may require more effort, the payoff can be substantial, helping you emerge as a leader in your industry. Tune in to learn how you can implement these tactics, and don't forget to check out Liz's upcoming List Building Live event from March 11th-13th. The link is in the show notes! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 100: Live from YouTube! AMA! 1:49:07

16天之前1:49:07

1:49:07

In this lively and celebratory 100th episode of the 'Email Soundbooth' podcast, host Liz Wilcox is joined by her sister Patricia to answer a plethora of questions from their dedicated audience. Topics range from effective email marketing strategies and list building tactics to personal anecdotes and advice on maintaining a work-life balance. Liz shares insights on working with collaborators, creating engaging content, and dealing with the sacrifices required to grow a successful business. With humor, authenticity, and enthusiasm, this milestone episode offers valuable tips and inspiration for email marketers and entrepreneurs. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 99: Best Practice to Law (Scrubbing Your List!) 6:23

18天之前6:23

6:23

In episode 99 of the Email Sound Booth podcast, Liz Wilcox addresses a critical topic: scrubbing your email list. She emphasizes that while it has always been a best practice for deliverability and cost-efficiency, it is now a legal requirement imposed by major email providers like Google, Yahoo, and Microsoft. These providers aim to eliminate inactive email addresses to save server resources, and failing to comply could lead to your emails getting blocked. Liz also highlights the benefits of list scrubbing for better email metrics and urges listeners to continuously grow their email lists. She encourages joining her email marketing membership and participating in the Facebook group for more in-depth conversations and strategies. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 17: Cold Scrubbing in 2025…

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Episode 98: The Best Time to Send Emails 5:40

19天之前5:40

5:40

In this episode, Liz Wilcox, the fresh princess of email marketing, celebrates nearing 100 episodes of her podcast. She provides practical advice on email sending: the best time to send emails is when you can consistently sit down and do it, regardless of what analytics might suggest. Liz shares her experiences sending emails for different ventures and emphasizes the importance of consistency over perfect timing. She also mentions her upcoming micro audio summit 'List Building Live' and invites listeners to join her $9 a month email marketing membership for more tips and templates. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 49: The Only Email Metric I Care About…

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Episode 97: Quick Reminder About Metrics 9:49

20天之前9:49

9:49

In this episode, Liz Wilcox, the fresh princess of email marketing, provides a critical reminder about the nature and significance of email marketing metrics. She addresses common concerns about email metrics accuracy, emphasizing that they will never be completely precise due to inherent technological errors. Liz advises listeners not to obsess over individual metrics but to focus on overall trends and list growth. She encourages spending time on valuable tasks, like growing the email list and converting subscribers into customers. Liz highlights the importance of tracking list growth and customer conversion rates rather than getting bogged down by minutiae. She also introduces her email marketing membership that offers templates geared toward increasing engagement. Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM…

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Episode 96: Top Performing Email in January 2025 9:48

21天之前9:48