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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Manage episode 460800482 series 2392094
内容由Merriam-Webster提供。所有播客内容(包括剧集、图形和播客描述)均由 Merriam-Webster 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Merriam-Webster's Word of the Day for January 13, 2025 is:
secular \SEK-yuh-ler\ adjective
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6694集单集
Manage episode 460800482 series 2392094
内容由Merriam-Webster提供。所有播客内容(包括剧集、图形和播客描述)均由 Merriam-Webster 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Merriam-Webster's Word of the Day for January 13, 2025 is:
secular \SEK-yuh-ler\ adjective
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
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Missing Pages: An Investigative Podcast on the Book Publishing Industry
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Subscribe
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
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Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
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continue reading
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continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Marvel’s “Wolverine: The Lost Trail” is an epic quest that takes place in the Louisiana bayou. Following the events of Marvel’s “Wolverine: The Long Night,” Logan (Richard Armitage) returns to New Orleans in search of redemption, only to discover that his ex-lover, Maureen is nowhere to be found. And she's not the only one. Dozens of humans and mutants have gone missing, including the mother of a teenage boy, Marcus Baptiste. With Weapon X in close pursuit, Logan and Marcus must team up and ...
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![Artwork](/static/images/128pixel.png)
1
Comic Geek Speak Podcast - The Best Comic Book Podcast
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Subscribe
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Comic Geek Speak is the best podcast about comic books for fans and new readers alike. Put together by a group of life-long comic geeks, it's 4-5 hours a week of comic book history, current comic news, and a general look at the industry. In addition to all the latest in comics talk, the show also features creator interviews, listener responses, contests, and trivia, lots of trivia. So listen in and experience all the joys of a Wednesday afternoon at the comic shop, from the comfort of your o ...
…
continue reading