A young FBI agent named Leah Marx arrives in Los Angeles and receives a tip in 2010 about brutal conditions at Men’s Central Jail downtown. Such complaints have gone nowhere for years, since they pit the allegations of inmates against the word of jail deputies. But she finds informants, including a wily bank robber, Anthony Brown, who is facing life in prison and is willing to help. She reflects on a family tragedy that informs her perspective and fuels her sense of mission. Meanwhile, an ambitious young jailer named James Sexton works his way through the ranks, trying to overcome his image as a “brass baby,” the son of a prominent law officer, while navigating a complicated agency where loyalty is a prime value. That jail was notorious for violence and neglect, and outside investigations had rarely gained traction. By entering Men’s Central Jail, the FBI was challenging a department that had long resisted oversight. The series is reported and hosted by Pulitzer Prize-winning journalist Chris Goffard, best known for his work on Dirty John. Topics in this episode include: Operation Pandora’s Box, Anthony Brown informant, James Sexton, Los Angeles County Jail scandal, FBI investigation, Sheriff Lee Baca.…
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Founder's Insights: Navigating Launch, Growth, and a Successful Exit
Manage episode 461291113 series 3600646
内容由Summer Poletti提供。所有播客内容（包括剧集、图形和播客描述）均由 Summer Poletti 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to the first episode of Revenue Remix! Formerly known as C-Suite Sidekick, this podcast has a new name and an evolved mission: helping CEOs and senior leaders transform their revenue strategies through actionable insights and inspiring stories.
In this inaugural episode, Summer Poletti sits down with Judy Brower, a seasoned entrepreneur who bootstrapped her way to success, grew her business into a national PR firm, and orchestrated a seamless exit strategy. Judy shares her journey, from taking bold risks to secure her first clients, to building a culture of excellence, and finally transitioning her company to new leadership.
Whether you’re starting out, scaling, or preparing for your next chapter, Judy’s story is full of practical wisdom and relatable moments. Tune in for valuable lessons on entrepreneurship, client relationships, and why planning ahead for growth and exit strategies is the ultimate key to long-term success.
Show notes:
- Connect with Summer on LinkedIn
- Visit Rise of Us for more information about Summer's services
- Episode recorded and edited using Descript
- Repurposed content, such as this description created using CastMagic
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com
67集单集
分享Manage episode 461291113 series 3600646
内容由Summer Poletti提供。所有播客内容（包括剧集、图形和播客描述）均由 Summer Poletti 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Welcome to the first episode of Revenue Remix! Formerly known as C-Suite Sidekick, this podcast has a new name and an evolved mission: helping CEOs and senior leaders transform their revenue strategies through actionable insights and inspiring stories.
In this inaugural episode, Summer Poletti sits down with Judy Brower, a seasoned entrepreneur who bootstrapped her way to success, grew her business into a national PR firm, and orchestrated a seamless exit strategy. Judy shares her journey, from taking bold risks to secure her first clients, to building a culture of excellence, and finally transitioning her company to new leadership.
Whether you’re starting out, scaling, or preparing for your next chapter, Judy’s story is full of practical wisdom and relatable moments. Tune in for valuable lessons on entrepreneurship, client relationships, and why planning ahead for growth and exit strategies is the ultimate key to long-term success.
Show notes:
- Connect with Summer on LinkedIn
- Visit Rise of Us for more information about Summer's services
- Episode recorded and edited using Descript
- Repurposed content, such as this description created using CastMagic
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com
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Revenue Remix - Inspiring Visionary Leaders
1 Making Customer Onboarding a Competitive Moat Featuring Serial Founder Rachel Lyubovitsky of Setuply 38:37
In this episode of Revenue Remix, Summer Poletti interviews Rachel Lubovitsky, a successful serial entrepreneur and founder of Setuply. They discuss Rachel's journey from a technical background in computer science to becoming a serial entrepreneur, the impact of AI on business, and the importance of client experience, particularly in onboarding. Rachel shares insights on knowing when to sell a business, the unsexy origin story of Setuply, and how to identify real problems worth solving. The conversation emphasizes the need for scalability and systematization in business processes, and Rachel offers valuable advice for founders looking to grow their companies. Learn more about Setuply and how they’re changing customer onboarding. Find Rachel and Setuply on Linkedin. Takeaways * Rachel transitioned from tech to business, enjoying building relationships. * AI is changing the landscape for startups and entrepreneurs. * Identifying real pain points is crucial for business success. * Client experience is often overlooked in favor of sales. * Onboarding is a critical phase that can make or break client relationships. * AI can enhance onboarding and customer support processes. * Founders should keep scalability in mind while building their products. * Systematization of processes is necessary for growth. * Traveling is a passion for Rachel, having visited 70 countries. * Every client should feel valued and special throughout their journey. Sound bites * "Sales alone isn't enough for growth." * "Onboarding is often overlooked." * "Traveling is the greatest fun." Chapters * 00:00 Introduction * 02:33 The Evolution of Entrepreneurship and AI * 05:11 Deciding When to Exit a Business * 07:54 The Unsexy Origin Story of Setuply * 10:35 Identifying Real Problems to Solve * 13:13 The Importance of Client Experience * 15:54 Focusing on Onboarding for Success * 18:54 The Role of the Onboarding Guide * 20:03 Transforming the Onboarding Experience * 21:20 The Importance of Continuous Support * 23:40 Recognizing Value Beyond the Sale * 25:00 Leveraging AI in Customer Experience * 28:18 Enhancing Communication with AI * 30:30 Bridging Knowledge Gaps with Machine Learning * 32:38 Scaling for Future Growth * 36:03 Travel and Personal Insights This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
1 Finding Freedom in Entrepreneurship with Christina Olsen: The Continuing Journey of an Exited Founder 48:30
In this episode of Revenue Remix, Summer Poletti interviews Christina Olsen, a visionary investor and transformational hypnotherapist. Christina shares her entrepreneurial journey, the importance of having an exit plan, and the emotional challenges faced after selling her company. She discusses the significance of understanding one's identity beyond professional titles and the role of community in achieving success. Christina also highlights her experiences with investing and the transformative power of hypnosis in overcoming limiting beliefs and enhancing emotional intelligence. Explore more on www.brightsol.co Follow Christina on LinkedIn Takeaways * Christina started working at a young age, driven by a desire for freedom. * Entrepreneurs often seek freedom but may find themselves overwhelmed by responsibilities. * Having an exit plan is crucial for any business owner. * Emotional ties to a business can lead to identity loss after an exit. * Defining personal values is essential for aligning with business partners. * Investing requires thorough research and understanding of financial plans. * Community and collaboration can enhance success in business. * Hypnosis can be a powerful tool for overcoming limiting beliefs. * Emotional intelligence is increasingly important in leadership. * Taking time for self-reflection is vital for personal and professional growth. Sound bites * "Have a plan to exit." * "I lost my identity." * "Own your magic." Chapters * 00:00 Introduction to Christina Olsen * 03:26 Christina's Early Work Experience and Values * 06:04 The Entrepreneurial Journey Begins * 08:54 Lessons from Scaling a Company * 11:29 The Decision to Exit * 14:17 Emotional Ties and Identity After Exit * 16:54 Finding the Right Fit for Your Company * 20:04 Planning the Next Chapter * 22:39 Investments and Business Advising * 25:21 Transformative Power of Hypnosis * 27:22 Understanding Hypnosis in Professional Life * 32:31 Overcoming Self-Limiting Beliefs * 35:28 Lessons from Investment Mistakes * 40:29 The Importance of Collaboration * 42:39 Emotional Intelligence in the Age of AI * 43:38 Finding Identity Beyond Titles * 44:45 Embracing Nature and Family Adventures This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Women X AI, the hosts and guests discuss the transformative impact of AI on sales processes and customer interactions. They explore how AI is reshaping the sales landscape, enhancing efficiency, and enabling sales professionals to focus on building relationships rather than manual tasks. The conversation also delves into the importance of understanding customer journeys, the role of automation, and the necessary guardrails for using AI responsibly in customer-facing roles. The episode concludes with a lightning round of recommendations and community engagement ideas. Learn More About Women X AI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this classic episode, Summer Poletti discusses effective strategies for retaining clients and enhancing business relationships. She emphasizes the importance of treating clients as partners, conducting regular business reviews, aligning goals for mutual success, leveraging referrals, and utilizing social proof to attract new clients. The insights provided aim to help businesses protect their existing client base and drive growth, especially as the year comes to a close. Takeaways * Most clients won't leave just because of cost. * Treat your clients like partners, not just accounts. * Regular business reviews can significantly reduce client attrition. * Align your goals with your client's future success. * Referrals can help you hit year-end targets. * Social proof is a powerful marketing tool. * Happy clients are more likely to give referrals. * Incorporate gifting strategies into customer success programs. * Success stories can enhance your marketing efforts. * Your existing clients are your most valuable assets. Sound Bites * "Cut client attrition in half." * "Eliminated avoidable client churn." * "Social proof is invaluable." Chapters * 00:00 Protecting Your Client Relationships * 03:50 Becoming Partners with Clients * 07:09 Leveraging Business Reviews for Success * 09:54 Utilizing Social Proof and Referrals * 10:41 Introduction to Go-to-Market Strategies * 11:05 Advice for Leaders in Client Protection This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode, Summer Poletti discusses timeless sales techniques that remain effective in today's tech-driven world. She emphasizes the importance of building relationships, understanding client needs through a consultative approach, and the value of strategic partnerships. The conversation also highlights the significance of in-person connections and the necessity of persistence in sales efforts. Ultimately, the episode reinforces that success in sales is rooted in trust, relationships, and consistent effort, even in an era increasingly influenced by AI. Takeaways * Salespeople are primarily motivated by financial incentives. * A well-crafted sales strategy can boost revenue without expanding the team. * Building genuine relationships is crucial for long-term success. * Consultative selling focuses on understanding and solving client challenges. * Strategic partnerships can enhance lead generation and sales effectiveness. * Providing value without immediate expectations fosters goodwill. * In-person interactions are increasingly valuable in a digital world. * Persistence and follow-up are key to successful sales. * Timeless sales techniques remain relevant despite technological advancements. * Trust and relationships are the core of successful sales. Sound bites * "Salespeople are loyal to their wallets." * "Strategic partnerships amplify your reach." * "Sales is hard work and requires persistence." Chapters * 00:00 Introduction to Sales Loyalty and Revenue Growth * 02:49 The Importance of Relationships in Sales * 06:01 Consultative Selling: Understanding Client Needs * 08:49 Strategic Partnerships and the Give-to-Get Mentality * 11:36 The Value of In-Person Connections and Consistency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode, Summer Poletti discusses the vision for an Agile Financial Services company that can achieve profitable growth without increasing headcount. She outlines actionable strategies for aligning department leaders, implementing effective demand generation, enhancing customer success, and leveraging data-driven decisions and AI to optimize business operations. The conversation emphasizes the importance of collaboration, strategic partnerships, and a proactive approach to customer engagement in driving sustainable growth. Takeaways * Align department leaders to scale without hiring more salespeople. * A solid demand generation strategy is crucial for success. * Educational content should address each stage of the buyer's journey. * Having an expert available for buyers is essential. * A strong partner program can help scale without adding headcount. * Proactive customer success strategies can retain and grow clients. * Data-driven decisions ensure resources are focused effectively. * AI can identify underperforming areas and optimize efficiency. * Rethink traditional business growth models for sustainability. * Collaboration across departments is key to achieving goals. Sound bites * "You need an expert available for buyers" * "AI can help identify underperforming areas" * "Rethink older models of business growth" Chapters * 00:00 Vision for Agile Financial Services * 02:51 Strategies for Scaling Profitability * 06:05 Data-Driven Decisions and AI Integration This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Crafting Seamless Experiences with Nithya Subramaniam Join Summer Poletti as she chats with Nithya Subramaniam, a senior product designer at Clarity AI. Discover how Nithya's background in classical dance and architecture informs her approach to designing AI-powered solutions. They discuss the importance of human-centered design, the balance between business goals and user feedback, and the subtle integration of AI in product design. Key Takeaways: The role of classical dance in developing systems thinking. Transitioning from architecture to tech and its impact on product design. The importance of balancing business goals with user feedback. Why MVPs might not be enough in today's competitive market. The concept of invisible UX and its role in inclusive design. Follow Nithya on LinkedIn #ProductDesign #AI #UserExperience #Innovation Subscribe to Revenue Remix on your favorite podcast platform and follow us on YouTube for more insights and interviews. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix, Summer Poletti discusses the critical importance of effective sales hiring and onboarding processes. She emphasizes that many companies fail to prepare their salespeople adequately, leading to slow ramp-up times and higher turnover rates. Summer outlines actionable strategies for creating a structured onboarding plan that includes mentoring, measurable ramp-up goals, continuous training, and alignment with the sales cycle. By implementing these strategies, companies can improve their sales performance and drive sustainable revenue growth. Takeaways * Sales hiring is challenging; assessing cultural fit is crucial. * Structured onboarding significantly boosts new hire productivity. * Most onboarding fails due to lack of customer focus. * Sales reps need real-world experience early on. * Mentoring and cross-training are essential for new hires. * Clear, measurable ramp-up plans help set expectations. * Align onboarding with the actual sales cycle for success. * Continuous training is necessary beyond initial onboarding. * Sales reps must be equipped with the right tools and resources. * Leveraging referrals can shorten the sales cycle. Chapters * 00:00 The Challenge of Sales Hiring * 03:41 The Importance of Structured Onboarding * 08:17 Transforming Onboarding for Success * 10:34 Mentoring and Cross-Training New Hires * 12:27 Creating a Measurable Ramp-Up Plan * 14:19 Aligning Onboarding with Sales Cycles * 16:40 Continuous Training and Feedback * 18:00 Equipping Reps with Tools and Resources * 19:52 Leveraging Referrals and Partnerships * 20:51 Aligning Onboarding with Business Growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this engaging episode of Revenue Remix, host Summer Poletti is joined by Dave Lee to discuss the critical alignment between sales and marketing. Discover how these two functions can work together to drive business success and the common pitfalls to avoid. Key Topics: Early signs of misalignment between sales and marketing The role of leadership in fostering collaboration Impact of aligned sales and marketing on business outcomes Strategies for creating effective content with sales input Practical tips for CEOs to ensure team alignment. Find Dave at Do What Works or on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this episode, Summer Poletti discusses the challenges sales professionals face after the holiday season and offers actionable strategies to close deals before the year ends. She emphasizes the importance of analyzing late-stage deals, re-engaging stalled prospects, maximizing current client relationships, and creating urgency through effective content. The episode provides practical tips for sales professionals to navigate this critical time and achieve their goals. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this conversation, Summer Poletti discusses the pervasive issue of burnout in the workplace, particularly among sales professionals. She highlights the signs of burnout, strategies for prevention, and the importance of taking time off to recover. Additionally, she emphasizes the role of leadership in recognizing and addressing burnout within teams, advocating for a supportive work environment that prioritizes employee well-being. Access the entire vault of B2B Summer Sales content, designed to help owners, leaders, and sellers cope with the slower summer season. Available to subscribers only, subscription is free. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this conversation, Summer Poletti discusses strategies for sales professionals to maintain momentum during slower seasons. She emphasizes the importance of leveraging partnerships, engaging with clients, reconnecting with lost clients, and collaborating with internal teams to drive success. The conversation provides actionable insights on building relationships and gaining referrals, ensuring that sales professionals remain proactive even when business slows down. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix, host Summer Poletti speaks with Julie Candelon, a fractional CMO, about the evolving landscape of marketing, the integration of AI, and the importance of aligning sales and marketing in high-growth companies. They discuss the necessity of embracing failure, building trust between CMOs and CEOs, and the boldness required in marketing strategies. In this conversation, Julie Candelon discusses the importance of empathy in marketing, the need for internal collaboration across departments, and the role of marketers in aligning with company goals. She emphasizes the significance of creating a revenue-driven culture, navigating change management, and evaluating talent adaptability. The discussion also touches on the necessity of celebrating marketing successes, the impact of effective communication, and the importance of building skills for future success, particularly in the context of AI. Julie shares her commitment to supporting women in business through her involvement in nonprofits and investment funds. Connect with Julie on LinkedIn Check out the companion blog for a deeper dive on trust, why it matters within your organization and how to improve. If You Don’t Trust Marketing, Your Whole GTM Motion Suffers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this conversation, Summer Poletti and Pallavi Sharma explore the transformative impact of AI on marketing, particularly in B2B SaaS. Pallavi shares her journey from a science background to becoming a CMO and discusses the concept of an AI CMO, emphasizing how AI can enhance marketing strategies and decision-making processes. They delve into the evolving role of marketing teams, the importance of personal branding, and the creative potential of AI tools. Throughout the discussion, Pallavi highlights various 'aha' moments experienced while working with clients, showcasing the speed and efficiency AI brings to marketing tasks. In this conversation, Summer Poletti and Pallavi Sharma delve into the evolving landscape of AI in marketing, discussing the importance of understanding ROI, selecting the right tools, and the future of marketing teams. They emphasize the need for marketers to adapt to new technologies while maintaining a focus on customer psychology and human connections. Pallavi shares practical tips for using AI effectively and encourages listeners to engage with AI in creative ways. Check out Pallavi’s marketing task ROI calculator here . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this episode of Revenue Remix, host Summer Poletti interviews Sean Shanks, president of Moneywise Payroll Solutions. They discuss Sean's journey from a paper route to business ownership, the importance of succession planning, and the current trends in the payroll industry. Sean emphasizes the balance between leveraging technology and maintaining a human touch in service delivery, especially in uncertain economic times. He shares insights on resilience and adaptability in business, highlighting the need for actionable strategies during challenging periods. In this conversation, Sean Shanks and Summer Poletti discuss navigating economic uncertainty, the importance of maintaining business consistency, and the role of personal branding on LinkedIn. They explore how payroll can create a positive ripple effect in the community and emphasize the significance of company culture as a strategy for success. The discussion also touches on the challenges of business ownership and the need for balance in life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this episode of Revenue Remix, Summer Poletti and Dave Lee discuss the implications of market volatility and economic uncertainty on business strategies. They explore the impact of tariffs, the importance of understanding forward-looking indicators like consumer sentiment and port traffic, and the necessity of maintaining strategic planning despite economic challenges. The conversation emphasizes the importance of cash flow, prioritizing projects, and making informed decisions about budgeting and spending in uncertain times. In this conversation, Summer Poletti and David discuss the importance of understanding business impact and prioritization in uncertain economic times. They emphasize the need for innovation, focusing on customer retention, and leveraging strategic partnerships. David shares insights on how CEOs can navigate challenges with cautious boldness, while also highlighting the significance of marketing in supporting customer success. The discussion wraps up with personal anecdotes about pizza preferences, symbolizing the balance between indulgence and moderation in business decisions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this Revenue Remix mini pod, Summer Poletti discusses the often-overlooked reality of product development: the disconnect between a founder's passion for their creation and the market's response. She emphasizes the importance of understanding market needs, validating product ideas, and leveraging AI for feedback. The conversation highlights the necessity of actionable insights and real conversations to drive revenue growth and align products with customer expectations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this episode of Revenue Remix, host Summer Poletti speaks with Tandeep Sangra, a SalesOps Architect and GTM Consultant, about the importance of product market fit (PMF) and sales operations in driving business success. Tandeep emphasizes the need for alignment between sales, marketing, and product teams, the significance of key performance indicators (KPIs), and the challenges organizations face in achieving PMF. He also discusses the role of emerging technologies and the importance of training in effectively utilizing sales tools. The conversation wraps up with personal insights from Tandeep about balancing work and family life. Follow Tandeep on LinkedIn Takeaways * Product market fit is when customers want and pay for your product. * Sales operations streamline processes for sales teams to focus on selling. * Key metrics like CAC and customer retention are crucial for assessing success. * Timing your product launch is critical; research and feedback are essential. * Alignment between teams is necessary to avoid miscommunication and silos. * Emerging technologies can enhance sales operations if integrated thoughtfully. * Training is vital for effective tool usage and team productivity. * Customer feedback is invaluable for product development and iteration. * SaaS businesses must prioritize customer engagement to maintain PMF. * Adaptability is key in a rapidly changing market environment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Summary In this engaging conversation, sponsored by Do That Dave, Summer Poletti interviews Dipti Bhide, CEO of LittleLit.Ai, about the transformative impact of AI on K-12 education. They discuss the recent executive order mandating AI literacy for students, the importance of personalized learning, and the shift from B2C to B2B in the education sector. Dipti shares insights on building trust and safety in AI tools for children, the necessity of fostering creativity in the workforce, and her personal experiences as a mother and entrepreneur. Learn more about AI education: Little Lit Do That Dave Takeaways * AI literacy is now mandated for K-12 students. * Personalized learning can significantly engage students. * The shift from B2C to B2B is crucial for educational tools. * Building trust in AI tools is essential for parents and educators. * Creativity will be a key skill in the future job market. * AI can help tailor learning experiences for neurodivergent children. * Safety measures in AI tools are paramount for children's use. * Educators need to be involved in the development of AI tools. * Parents want their children to have life skills, including AI literacy. * Continuous learning is necessary to keep up with technological advancements. Chapters * 00:00 Introduction to LittleLit.Ai and Its Vision * 03:39 The Impact of AI Literacy in K-12 Education * 06:43 Personalizing Learning Through AI * 09:40 The Shift from B2C to B2B Marketing * 12:50 Validating the Idea and Early Rollout * 15:40 The Future of AI in Education * 23:01 Integrating AI in Education * 32:01 Building Trust and Safety in AI Tools * 38:07 Preparing for the Future of Work with AI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix, host Summer Poletti speaks with Aprelle Duany, a passionate advocate for women's empowerment in the fields of STEM and AI. Aprelle shares her journey from a traumatic experience as a waitress to becoming an entrepreneur focused on financial empowerment for women. The conversation explores the importance of leveraging AI as a tool for small business growth, the SMART framework for business success, and the need for women to embrace their unique strengths in the tech space. Aprelle emphasizes the significance of attracting the right clients, gamifying business decisions, and the global implications of AI. The discussion concludes with insights on balancing work and personal life, highlighting that there is no true work-life balance, but rather a need to design life around priorities. Find Aprelle on LinkedIn and follow for more philosophical insights. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix, host Summer Poletti, fractional Chief Revenue Officer of Rise of US, engages in a compelling conversation with Jedidah Karanja, a product marketing leader in the B2B SaaS space. Jedidah shares her journey from being a flight attendant to a product marketing expert, delving into her passion for AI and her advocacy for women and girls. The discussion covers the integration of AI in businesses, the evolving B2B sales landscape, and the importance of collaboration between sales and marketing teams. Jaida also highlights her involvement with the Community Bots program, which provides STEM robotics training for girls. The episode emphasizes the balance between leveraging AI and maintaining human creativity and emotional intelligence in marketing and sales. 00:00 Introduction and Guest Welcome01:41 Jaida's Background and Early Career03:29 Transition to Product Marketing and AI07:13 AI's Impact on Business and Marketing10:24 Implementing AI in Organizations17:08 The Future of Sales and Marketing with AI20:41 The Importance of Personalization in Sales22:03 Collaboration Between Sales and Marketing26:55 Balancing AI and Human Efforts in Marketing34:36 Empowering the Next Generation of Women39:31 Community Bots: Bridging the Gap for Women in Tech42:29 Conclusion and Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix, hosted by Summer Poletti, Founder and CRO of Rise of Us, we are joined by Danny Bicknell—educator, international activist, and author of The Restorative Rebel. Together, they delve into Danny's experiences as the founder of Dab Colab, her work advocating at UN organizations, and her dedication to fostering more inclusive, sustainable workplaces. The discussion covers the evolving landscape of leadership, the influence of internalized capitalism, and the benefits of empathetic leadership in driving sustainable growth. Danny shares insights from her book, strategic undervalued leadership, and the importance of radical empathy in business. Tune in for practical strategies that challenge traditional metrics of success and promote a more holistic approach to revenue growth. Find Dani...everywhere! * Website * Linkedin * Read her newsletter * Check out her book 00:00 Introduction and Guest Welcome01:45 Early Career and Surprising Jobs03:08 Challenging Traditional Leadership03:30 The Restorative Rebel: Book Insights08:43 Empathy and Inclusive Leadership19:32 Sustainable Business Practices33:24 Measuring Success Beyond Profit38:20 Self-Care and Work-Life Balance40:59 Conclusion and Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
1 Step Into the Mind of a Serial Entrepreneur - How to Succeed and Have Fun in Life with John Mason-Smith (JMS) 59:13
Join Summer Poletti as she hosts John Mason-Smith (JMS) on Revenue Remix. JMS is a serial entrepreneur and he shares insights into his diverse entrepreneurial journey, from his early days and discover the lessons learned from his various ventures, including creative projects like the 'Half Suit,' the challenges faced in the payroll industry, and his successful launch of HireWith. Tune in to explore how JMS navigates the entrepreneurial landscape, adapts to market changes, and continually seeks new opportunities for growth. Connect with JMS on LinkedIn Check out his companies Related Resources & Links: Blog Post : Secret to B2B Revenue Growth: Identifying Client Needs and Serving Them Better Than Anyone Else AI-powered Sales Playbook: RiseAI Sales Accelerator Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic 00:00 Introduction to Revenue Remix 01:06 Meet John Mason Smith 01:20 John's Early Career and Fun Jobs 03:43 Journey into Entrepreneurship 04:56 The Birth of Frankenstein PC Repair 06:03 From College to Tampa, Florida 06:51 Challenges and Lessons in Sales 11:07 The Half Suit and Other Ventures 16:51 Starting a Payroll Company 23:25 The Rise of HireWith 27:44 Transition to National Account Sales 28:03 The Glue of Astro Acquisitions 28:54 Challenges in Talent Acquisition 30:17 Preserving Industry Knowledge 31:59 The Caché Experience 33:11 Specialized Skills in Payroll 34:56 Summer's Entrepreneurial Journey 36:32 Fractional Sales Leadership 42:04 Work-Life Balance Debate 48:58 The Importance of Job Satisfaction 51:43 Recruitment Realities 55:22 Final Thoughts and Wrap-Up This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Bridging the AI Gap in B2B Sales: A New Program Unveiled In this episode of Revenue Remix, host Summer introduces a new program designed to address common business challenges, particularly in the realm of AI and sales. Summer shares insights into the inspiration behind the program, emphasizing the importance of partnerships, personalization, and strategic use of AI tools. Key issues such as administrative burdens on salespeople, the need for dynamic sales playbooks, and the pitfalls of generic AI-generated content are discussed. The episode provides a sneak peek into how the program can make sales processes more efficient and accessible, with Summer offering beta seats for early adopters. Tune in to explore the intersection of AI and sales and see how it can solve real business challenges. Learn More Show notes: Connect with Summer on LinkedIn Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic 00:00 Welcome to Revenue Remix 00:16 Introducing the New Program 01:45 The AI Gap in Business 02:37 Salespeople and Administrative Work 04:19 Challenges with Generic Outreach 06:54 The Problem with Sales Playbooks 12:38 Balancing AI and Human Touch 15:58 Making Sales Training Accessible 17:14 Conclusion and Next Steps This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of the Revenue Remix podcast, hosted by Summer Poletti, we delve into the impact of AI on the future of work. Summer is joined by Fleur Prince, co-founder of the AI Insights podcast and AI community builder, who shares her unique journey from the army to AI and her role in fostering young AI leaders. The episode explores the importance of adapting to technological advancements, ethical AI usage, and the evolving work environment, especially from a Gen Z perspective. Fleur emphasizes the need for human-AI collaboration and continuous learning to stay relevant in the rapidly changing job market. The discussion also highlights the significance of ethical considerations and the necessity of upskilling workers to ensure they remain valuable contributors in an AI-driven world. Connect with Fleur on LinkedIn Check out AI Insights podcast Related Resources & Links: Blog Post : Leveraging AI to accelerate B2B sales AI-powered smart sales playbook program Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic 00:00 Introduction to Revenue Remix 00:58 Meet Fleur Prince: AI Enthusiast and Community Builder 01:55 Summer's Journey into AI 03:20 Fleur's Unexpected Path from Army to AI 08:24 The Future of Work and AI 14:20 Responsible AI Use and Ethical Considerations 24:43 Fleur's Podcast and Community Work 27:58 Balancing Work and Life: Fleur's Passion for Travel 29:57 Conclusion and How to Connect with Fleur This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
The economy is shifting—so what does that mean for business leaders? In this episode of Revenue Remix , I revisit my 2025 predictions and reflect on what’s changed in just a few months. If you’re a future-focused CEO, now isn’t the time to retreat—it’s time to pivot. I’ll break down the three key adjustments leaders should make in sales, marketing, and customer success to protect revenue and gain market share while competitors pull back. We’re not here to panic—we’re here to play smarter. Tune in to hear how top business leaders are navigating uncertainty, plus actionable strategies you can implement today. 🎧 Listen now to get ahead of the curve and future-proof your revenue! Related Resources & Links: 2025 Predictions - what the future-focused CEO will master Organizational Alignment - 6 hacks to unlock growth in 2025 Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Customer Success: Protecting Your Value During Tight Budgets In this bonus mini pod, we discuss the importance of maintaining value in customer relationships, especially when clients are looking to cut costs. Learn how customer success strategies can prevent your services from being replaced by cheaper alternatives and ensure you are not simply viewed as a line item in a budget. And learn how companies of any size, with any budget, can incorporate a customer success strategy. Related Resources & Links: 2025 Predictions - what the future-focused CEO will master Podcast: Turning Client Success into a Competitive Advantage Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
How do small businesses cover payroll when cash flow gets tight? In this episode of Revenue Remix , I sit down with Morris Reichman , Founder of Payro , and Greg Javins , Director of Strategic Partnerships, to unpack a common but rarely discussed challenge: businesses struggling to make payroll— and how Payro is solving it . We cover: ✅ How Morris stumbled onto this problem and built a company around it ✅ Why many payroll service providers resist change (and how Payro overcomes it) ✅ The psychology behind cash flow management and payroll stress ✅ How Payro partners with payroll bureaus to ensure businesses never miss payroll ✅ Smart funding strategies for businesses looking to stay ahead If you’re a business owner, financial services pro, or just someone who loves a great founder story, you won’t want to miss this one. 🔗 Listen now and learn how to keep your payroll running—no stress required. Related Resources & Links: Follow Morris and Greg on Linkedin Learn more about Payro's payroll funding for small businesses. Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
🎙️ "AI Won’t Close the Deal for You—But Here’s How It Can Help" AI is everywhere in sales—automating emails, tracking engagement, and surfacing leads. But let’s be clear: AI doesn’t close deals. Humans do. In this episode of Revenue Remix , I break down: 🚀 Where AI helps—and where it backfires. 🚨 The biggest AI sales mistakes I’ve seen firsthand. ✅ 5 AI + HI plays that top sales teams are using to win more deals. 💡 The truth? AI should be your thought partner , not your sales rep. The best sales teams aren’t just using AI to move faster—they’re using it to work smarter. If you’re not testing AI + HI in your sales process, you’re already behind. Related Resources & Links: Mini Pod: Is Outbound Dead? Why you might think so and what you can do to fix it Get the complete AI+HI B2B Sales Guide Be the first to read a case study exploring a recent client success Apply for early access to our Smart Sales Playbook program - available to the public for the first time! Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
AI is transforming marketing and sales—but how do you use it effectively without losing the human touch? In this episode of Revenue Remix , I sit down with Jenny Kay Pollock , fractional CMO and founder of Women X AI , to dive into the power of AI in revenue growth, marketing strategy, and business scaling. We explore: ✅ How AI is revolutionizing pricing strategies & go-to-market plans ✅ Why business leaders hesitate to adopt AI—and how to start ✅ The biggest mistakes companies make when trying to scale ✅ Where AI stops and human intuition takes over Plus, Jenny shares how Women X AI is helping leaders upskill and navigate the AI revolution. Tune in for an insightful, practical, and fun conversation! Related Resources & Links: Connect with Jenny Kay Pollock on LinkedIn Learn about Women X AI Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Maximizing Trade Show ROI: How to Align Sales & Marketing for Conference Success Trade shows can be a huge investment—flights, booths, sponsorships, team expenses—but are you getting the ROI you expect? Too often, companies walk away with a pile of business cards and no real results. In this episode of Revenue Remix , I sit down with Amy Silberman from Do What Works to break down a smarter approach. We talk about: ✔ Why trade show planning should start 6-12 months in advance ✔ How to create a seamless pre-, mid-, and post-show marketing strategy ✔ What most companies get wrong about sales follow-up (and how to fix it) ✔ The role of landing pages, email sequences, and content in your conference strategy ✔ Practical steps to align sales and marketing to turn event leads into actual revenue If you’re attending conferences this year and want to make sure they drive real business outcomes, this episode is for you. Related Resources & Links: Related Blog : 8 Conference Season Tactics That Will Drive Higher ROI Book a Free 15-Minute Consultation (Let’s assess your process & find quick wins!) Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Most sales teams think they have a closing problem. In reality, they have a discovery problem. If your pipeline is full of stalled deals, prospects who "need to think about it," or buyers who ghost after a demo, chances are your discovery process is broken. The discovery call is the most important step in the sales process—get it right, and you’ll close more deals with less effort. Get it wrong, and you’ll waste time chasing people who were never serious buyers to begin with. In this episode of Revenue Remix , we’re breaking down the perfect discovery call (and why perfection is overrated). You'll learn: ✅ Why most deals are lost before the close—and how to prevent it ✅ The critical mistakes reps make during discovery (and how to fix them) ✅ How to separate serious buyers from tire-kickers in the first call ✅ The structure of a high-impact discovery call—without sounding scripted ✅ How AI can prep you in seconds so you show up ready to win 🚀 If you’re tired of “interested” prospects ghosting you, this episode will help you tighten up your discovery process, qualify (or disqualify) faster, and focus your time on real deals. Related Resources & Links: Related Podcast : Align, Differentiate and Win: How to Stand Out in a Competitive Market Related Blog : 8 Hidden Barriers in Your Sales Process Book a Free 15-Minute Consultation (Let’s assess your process & find quick wins!) Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
You put in the effort to hire the right salesperson—so why do so many new hires struggle to succeed? Most sales onboarding programs are broken. Companies hire experienced reps and expect them to "figure it out," only to see slow ramp-up times, high turnover, and missed revenue targets. In this episode of Revenue Remix , Summer Poletti dives into why traditional sales onboarding fails—and what to do instead. You’ll learn: ✅ The biggest gaps in most onboarding programs (and how they cost you revenue) ✅ Why the classic “90-day ramp” doesn’t work for B2B sales ✅ How to align sales onboarding with your business goals for faster success ✅ The essential elements of a structured onboarding plan that sets reps up to win PLUS: Get access to a free list of smart sales interview questions in our subscriber forum—so you can hire smarter AND onboard better. If you're hiring sales reps, leading a team, or looking to fix your onboarding process, this episode is packed with actionable insights you can use right away. Related Resources & Links: This Week’s Blog: How to Hire the Right Salesperson Free Resource: Guide to Smart Sales Interview Questions (Subscribe for free to download!) Related Podcast Episode: How to Find a Good B2B Salesperson - Steal 6 Tips From Me Related Podcast Episode: Grow Your Revenue Without Hiring More Salespeople - Leverage the Power of AI Related Podcast Episode: Forget AI, These 6 Old School Sales Techniques Will Never Go Out of Style Book a Free 15-Minute Sales Onboarding Consultation (Let’s assess your process & find quick wins!) Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services or to guest on the show and share your insights Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Sales and operations should be the ultimate power duo , but when misaligned, they create costly bottlenecks that slow deals down, frustrate teams, and drive customers away before they even see value. In this episode, Summer breaks down: ✅ Why sales and operations often clash (and why it’s NOT about bad intentions) ✅ The hidden operational barriers that are quietly killing your deals ✅ The CEO’s action plan for creating alignment—without slowing anyone down ✅ 5 simple, high-impact changes that will make both teams more effective 💡 Because when sales & ops work together, businesses scale faster, clients onboard smoother, and revenue flows with less friction. Companion Content: Organizational Alignment: 6 Growth Hacks for 2025 Uncovering Hidden Barriers to Organizational Alignment Saying "N0" Strategically: Your Secret to Organizational Alignment The Hidden Barriers in Your Sales Process That Hinder Growth Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Have you ever shared a groundbreaking new plan with your team, only to meet resistance? In this mini pod, Summer Poletti explores the hidden emotional barriers that derail alignment: fear, pride, apathy, and more. And we explore their significant impact on productivity and profits. Drawing from real-world insights and actionable strategies, this episode equips leaders to identify and address these roadblocks head-on. Learn how to foster trust, lead with empathy, and tackle the biggest competitor in the room: the status quo. Plus, a sneak peek into how DISC personality types influence change adoption in the free subscriber forum. Companion Content: Organizational Alignment: 6 Growth Hacks for 2025 Uncovering Hidden Barriers to Organizational Alignment Saying "N0" Strategically: Your Secret to Organizational Alignment Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/anteros/street-cred License code: YZNKQJB2HOLR4BPC This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of Revenue Remix , host Summer Poletti continues her engaging conversation with entrepreneur Judy Brower. After bootstrapping and successfully exiting her first company, Judy embarked on a second act that turned her lifelong passion for art into a thriving consultancy. Discover how Judy combined her love for creativity with her knack for business, pivoting to a career in art consulting for commercial real estate. From luxury residential murals to public art installations, Judy shares how she built her new business, tackled unique challenges, and found joy in a field far removed from her first venture. You'll also hear about: Why keeping your brain active post-exit is key to longevity and fulfillment. The surprising power of art in creating memorable spaces and driving revenue. Judy’s thoughtful transition plan that set her up for a successful pivot. Whether you’re thinking about a second act or simply curious about the intersection of art and business, this episode is packed with inspiration and actionable insights. Companion Content: Explore how Judy bootstrapped, grew, and successfully exited her first company here . Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome to the first episode of Revenue Remix ! Formerly known as C-Suite Sidekick , this podcast has a new name and an evolved mission: helping CEOs and senior leaders transform their revenue strategies through actionable insights and inspiring stories. In this inaugural episode, Summer Poletti sits down with Judy Brower, a seasoned entrepreneur who bootstrapped her way to success, grew her business into a national PR firm, and orchestrated a seamless exit strategy. Judy shares her journey, from taking bold risks to secure her first clients, to building a culture of excellence, and finally transitioning her company to new leadership. Whether you’re starting out, scaling, or preparing for your next chapter, Judy’s story is full of practical wisdom and relatable moments. Tune in for valuable lessons on entrepreneurship, client relationships, and why planning ahead for growth and exit strategies is the ultimate key to long-term success. Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
This holiday season, give yourself a gift that keeps on giving: the gift of knowledge. In this episode of C-Suite Sidekick , we dive into 8 practical, wallet-friendly ways to upskill during the holiday slowdown. Whether you're a business owner, a senior leader, or an aspiring executive, this mini-guide will help you maximize your downtime without sacrificing fun with family or friends. These strategies are designed to fit into your busy life and help you stay ahead of the curve in 2025. Don’t let ChatGPT or changing buyer behaviors leave you behind. Tune in and start your year-end learning journey today! Companion content: 6 Things Future-Focused Business Owners Will Master in 2025 AI Upskilling Done Right When B2B Selling is Slow, 4 People You Can Call Maybe You Need a Break Too Harvard Business Review on Strategy McKinsey Podcast The Insightful Leader Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
How do you compete in a world where everyone claims to give better service? In this revisited episode of C-Suite Sidekick , Summer Poletti dives into why "better service" is no longer a differentiator—and what you can do instead. Learn how to uncover your true differentiators by understanding your clients' biggest challenges, leveraging research, and aligning your internal strategies with buyer preferences. Whether you’re battling against industry giants or refining your unique value proposition, this episode offers actionable insights to help you stand out. With fresh reflections for 2025, Summer explores how alignment—between teams and buyer expectations—is the ultimate secret weapon in today’s competitive market. Tune in to discover how to build a sales strategy that resonates with clients, retains their loyalty, and avoids the dreaded race to the bottom. Companion content: 6 Things Future-Focused Business Owners Will Master in 2025 Protect Your Clients from Poaching Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In today’s competitive landscape, retaining clients isn’t just a goal—it’s survival. As competitors ramp up their efforts to lure away your hard-earned clients, how do you protect the relationships you’ve worked so hard to build? In this episode of C-Suite Sidekick , I revisit one of my most impactful topics: protecting your clients from poaching. Drawing on real-world insights and actionable strategies, we’ll explore how to: Strengthen client relationships through proactive engagement. Align internal teams to prevent cracks in client experience. Use business reviews and referrals to deepen loyalty and drive growth. Leverage client success stories as powerful marketing assets. Stick around for my fresh perspectives on how alignment and client success will be your best tools for navigating 2025 and beyond. Companion content: 6 Things Future-Focused Business Owners Will Master in 2025 Why Strategic Partnerships Fail and How to Fix Them Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Strategic partnerships can be the secret weapon in your revenue growth strategy—or your biggest headache. In this episode of C-Suite Sidekick , we’re diving into why so many partnerships fail and, more importantly, how to make yours thrive. From unclear expectations and lack of onboarding to turnover and over-reliance on a single partner, we break down the most common pitfalls and share actionable solutions to ensure your partnerships deliver results. Whether you’re a seasoned CEO or just starting to explore partnerships, this episode is packed with insights to help you build stronger, more effective collaborations. Don’t miss this one—your future partners will thank you! Companion content: Strategic Partnerships: The Cornerstone of Revenue Growth Anatomy of a Great Partner Onboarding (Subscriber Exclusive) Show notes: Connect with Summer on LinkedIn Visit Rise of Us for more information about Summer's services Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Are you relying on a flashy sales hire to drive your company’s growth? Think again. In this episode of C-Suite Sidekick , we’re unpacking one of the biggest misconceptions among growth-focused CEOs: the belief that bringing in a “hotshot” salesperson will solve all your revenue challenges. Spoiler alert: it won’t—especially if your organization lacks the structure, strategy, and alignment needed to support sustainable growth. Exclusive bonus mini pod available to subscribers Join Summer Poletti as she breaks down: Why a superstar salesperson from an industry giant may not thrive in your smaller company. The hidden dangers of skipping foundational sales strategies like playbooks and onboarding. Why organizational alignment between marketing, sales, and customer success is more important than ever. Proven steps to ensure your next sales hire becomes a true revenue driver, not just an expensive gamble. If you’re a CEO or business owner planning your next growth move, this episode is packed with actionable advice to help you avoid costly hiring mistakes and set your sales team up for long-term success. Companion episodes: How to find a good B2B salesperson Grow revenue without increasing headcount 6 easy steps to better sales/marketing alignment Show notes: Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
It’s the biggest travel week of the year—and it feels like everyone except you has already clocked out for Thanksgiving. But your goals don’t take a holiday. So what do you do when it seems like no one else is working? In this mini-pod, I’m sharing practical and tactical advice for owners and business leaders to stay productive during a slow week, without burning out. You’ll learn: Who’s still picking up the phone (hint: it might not be who you think!) How to give yourself a little grace while still making progress If you’re feeling frustrated by the pace this week, this episode will inspire you to shift your focus, take action, and set yourself up for success—not just for this week but for the months ahead. Companion content: Podcast episode: How to move your deals along when everyone's in holiday mode. Podcast episode : Strategies for finishing your year strong Podcast episode : AI-powered strategies to close deals and ill up your 2025 pipeline Show notes: Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this special episode of C-Suite Sidekick , host Summer Poletti welcomes Tara Bonhorst, founder of Do That Dave, to discuss one of today’s most pressing topics: the role of AI in the future workplace. They dive into the stats that show why AI skills are becoming non-negotiable for job seekers, and the impact of “BYO AI”—employees bringing their own tools into work environments without company oversight. Together, Summer and Tara explore why training in AI is crucial, the pitfalls businesses face when they don’t take control of upskilling, and how to foster a culture of continuous learning without overwhelming your team. Tara also shares practical advice for business leaders on the basics every employee should know about AI, from safety and ethical use to essential skills like prompt engineering and tool selection. Whether you're a CEO wondering how to integrate AI into your team or a professional looking to stay relevant, this conversation will inspire you to think strategically about AI in your workplace. Tune in to learn: Why “BYO AI” is on the rise and how it could impact your company. The 3 pillars of essential AI training every team needs. How to create a culture of continuous learning that’s both fun and productive. The real risks of ignoring AI in your business—and how to manage them safely. Don't miss this insightful conversation on preparing your team for the future of work. Available now on Apple Podcasts, Spotify, and all major platforms. Connect with Tara on LinkedIn See what Do That Dave is all about Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
The holiday season is upon us, and while everyone is getting into holiday mode, the work isn’t done yet—especially in sales. In this mini-episode of C-Suite Sidekick , Summer Poletti shares her top nine tips to keep your deals moving forward when everyone (including you) is busy with year-end projects, holiday parties, and endless to-do lists. From using smart scheduling tactics to leveraging CRM and AI tools, Summer provides actionable advice to ensure your sales pipeline doesn’t freeze up as the year winds down. If you're trying to hit those Q4 targets or set yourself up for a strong Q1, this episode is packed with timely insights to keep you on track. Tune in for reminders, pro tips, and a quick motivational boost to help you close out the year strong! Available on Apple Podcasts, Spotify, and all major podcast platforms. Companion content: Podcast episode : Strategies for finishing your year strong Podcast episode : AI-powered strategies to close deals and ill up your 2025 pipeline Show notes: Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
1 December 31 will be Here Before You Know it: 4 Strategies to Help you Finish the Year Strong 10:29
The next in the B2B Summer Sales series. It's still slow and will probably remain so until after Labor Day, but with conference season and plenty of holidays coming up, the end of the year comes up quicker than we realize. GTM Partners research just reported that 56% of B2B companies failed to meet revenue goals last year. Now is the time to plan to finish the year strong so you aren't part of that statistic. I've got 3 strategies and a bonus tips for you, get started tomorrow to ensure you're celebrating on December 31. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome back to C-Suite Sidekick. In today's mini-episode, host Summer Paletti tackles the critical topic of burnout in B2B sales. With 91% of people saying stress negatively impacts their work and 61% of sales professionals experiencing burnout annually, this is an issue that demands our attention. Summer shares her own burnout experiences and provides actionable tips to help you recognize the warning signs, like trouble sleeping, feeling easily frustrated, or losing enthusiasm for work. She emphasizes the importance of taking breaks, setting boundaries, and making time for yourself outside of work to prevent reaching the point of exhaustion. For those already facing burnout, Summer recommends taking at least a week off to truly unplug and reflect on the root causes. Are you taking on too much yourself? Does your team need more support? Identifying the underlying issues is key to making positive changes. Lastly, Summer calls on those in leadership roles to be proactive in supporting their teams and creating a positive environment. With 95% of HR execs saying burnout is hurting retention, this is a critical issue for every organization. Tune in for an honest and insightful look at burnout in sales, filled with relatable stories and practical advice you can start using today. Let's dive in. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
1 What to do When Everyone (including you) is on Vacation? Cheap and Easy ways you can up your game 16:27
Hello listeners! In today's mini-episode of the C-Suite Sidekick podcast, we're diving into the topic of upskilling and learning during the summer sales slowdown. Host Summer Paletti shares her insights on why continuous learning is crucial for career growth in today's rapidly evolving business landscape. With the rise of AI and changing consumer expectations, sales professionals need to stay ahead of the curve. Summer offers eight wallet-friendly ways to invest in your education, from library cards and used bookstores to online courses and sales training programs. She emphasizes the importance of implementing your newfound knowledge and not letting the learning go to waste. So, whether you're lounging by the pool or taking a break from the office, tune in to discover how you can make the most of your summer and set yourself up for success in your sales career. Let's dive in! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Hello everyone, and welcome to the C-Suite Sidekick podcast! In today's mini-episode, we'll be discussing what you can do as a salesperson when B2B selling slows down, especially during the holiday season. Our host, Summer, will share four key groups of people you can reach out to during these times to keep your sales momentum going. She'll discuss the importance of building relationships with referral partners, checking in on your current clients, reaching out to past clients who may have gone to competitors, and collaborating with your internal teams like marketing, service, and implementation. Throughout the episode, Summer will provide valuable insights and tips on how to make the most of these interactions, such as setting structured meetings with referral partners, asking for referrals from happy clients, and uncovering success stories from your internal teams that can be used in your sales efforts. So, if you're a B2B salesperson looking for ways to stay productive and continue building relationships during the slower holiday season, this episode is for you! Let's dive in and hear what Summer has to share. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome back to C-Suite Sidekick! I'm your host, Summer, and you're tuning into another insightful mini pod, part of our B2B Summer Sales series. Today, we’re diving deep into leveraging social media for your business growth, focusing specifically on LinkedIn. Are you ready to align your sales and marketing efforts, enhance your personal brand, and establish trust with your audience? We’ve got six actionable tips to help you get started, from optimizing your profile to posting engaging content. Whether you're a seasoned pro or just getting started, there's something here for everyone. So grab your coffee or settle in for some after-dinner insights, because we're about to transform your LinkedIn game! Tune in now to catch all the details! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome to the inaugural episode of C-Suite Sidekick! I'm your host, Summer Poletti, and today we’re diving into the world of sales and marketing alignment with our first mini pod. In this concise and focused episode, we're tackling a crucial topic that often sees sales and marketing teams at odds. Have you ever been in a meeting where fingers are pointed and blame is shifted between these two departments? If so, you’re not alone—and it’s time to bridge that gap for the greater success of your business. The buying journey is more digital than ever, and for sales and marketing to thrive, they need to work together seamlessly. Stay tuned as I share six actionable steps that can help you align these critical teams, starting today. So, whether you're squeezing this in during a quick car ride or a brief moment between meetings, let's get started! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com
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Revenue Remix - Inspiring Visionary Leaders
In this special episode, we’re diving deep into what it means to lead with purpose and stay steady during times of uncertainty. With political events swirling and emotions running high, business leaders—yes, that’s you—are the ones who will set the example, rally your teams, and keep things moving forward. We’ll talk about what it means to connect with your “North Star,” your purpose, and your impact on those around you. Whether it’s your clients, your community, or the legacy you’re building, the work you’re doing matters now more than ever. Join me as we refocus on shared goals, personal missions, and the unshakable influence business leaders have to shape their world. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Have you ever lost a sale that felt like a sure thing, only to be left frustrated and wondering what went wrong? We've all been there. But what if I told you that a dead deal isn't necessarily the end? In this Halloween-themed episode, we’ll explore how to resurrect lost deals from the dead with the right strategy and mindset. From understanding the hidden reasons deals fall through to using email nurturing, social media engagement, and personalized outreach to stay top of mind—this episode has you covered. I’ll also share personal stories and proven tactics to turn that "no" into a future "yes." Plus, we’ll dive into how partnerships and strategic follow-up can help you win back lost opportunities. Whether you’re a sales pro or a business owner, this episode will show you that in sales, it’s never truly over. Related Episodes and Resources: Maintain a healthy pipeline with these Strategies Re-engage deals with these Tactics Human and AI partnership to write cold email templates Why your deals are stalled and how to fix them Tune in, and let’s bring those dead deals back to life! 🎃 Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti tackles a challenge that many business owners face: how to stand out from larger competitors . Differentiation is key to winning over new clients and maintaining loyalty. Summer shares insightful strategies for uncovering what makes your business unique, illustrating the value of focusing on the customer experience, refining your marketing message, and rethinking how you position your services. Tune in for actionable steps to ensure your business isn’t just another option—it’s the option. Whether you're in financial services, SaaS, or beyond, this episode is a must-listen for those looking to grow in a competitive market. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn Companion content: Mini Pod: How to Build Loyalty AND Drive Growth Mini Pod: The Magic of sales and marketing working together Blog: Reengaging Stalled Deals Mini Pod: How to Grow Without Hiring More Salespeople This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti tackles a controversial topic in sales: “Is Outbound Dead?” While you might have heard that outbound sales efforts are no longer effective, Summer breaks down why that’s simply not true— bad outbound is dead. She explores common outbound mistakes, like weak messaging and lack of persistence, and offers practical tips for revamping your strategy. From leveraging AI tools the right way to maintaining a balance between automation and human connection, this episode is packed with actionable insights. Whether you’re struggling with low response rates or wondering how to stand out in a crowded market, you’ll learn how to optimize your outbound efforts and fill your pipeline with the right clients. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti breaks down six timeless sales techniques that have stood the test of time, even in today’s AI-driven world. These classic strategies are perfect for business owners and sales teams who might feel overwhelmed by all the new technology and want to refocus on what really works in sales. From relationship building to strategic partnerships, Summer explores how the fundamentals of good salesmanship can boost revenue without expanding your sales team. Whether you’re in financial services, SaaS, or any other B2B sector, these evergreen techniques will help you nurture long-lasting client relationships, create value, and keep your pipeline full—no matter the market conditions. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti dives into the challenging, yet vital skill of learning when to say "no" as a small business owner. With personal anecdotes and real-world examples, she explains why saying no to the wrong client or project can actually protect your business in the long run. From avoiding rushed timelines and scope creep to setting pricing boundaries and protecting your brand’s reputation, Summer offers actionable insights on how to balance growth with integrity. If you’ve ever struggled with turning down business, this episode is for you! And near the end, Summer share her secret for saying "no" and still feeling nice. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti dives into actionable strategies for scaling your business without the need to hire more salespeople. Learn how to align department leaders, implement a strong demand generation strategy, leverage strategic partnerships, and harness the power of customer success. Summer also shares insights on how data-driven decisions and AI can help you optimize for growth, all while keeping your team lean. Whether you're in financial services or SaaS, this episode is packed with tips to help you grow profitably. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
"Protecting Your Clients: How to Build Loyalty and Drive Growth" In this episode of C-Suite Sidekick , host Summer Poletti discusses one of the most overlooked aspects of business growth: protecting the clients you already have. With competitors eager to lure your clients away, especially in fourth quarter, it's crucial to strengthen relationships and be seen as a trusted partner, not just a vendor. Summer shares actionable strategies like conducting regular business reviews, aligning goals for 2025, asking for referrals, and leveraging social proof to retain clients and drive growth. Tune in for insights that will help you retain your most valuable assets and close more deals before the year ends. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this episode of C-Suite Sidekick , host Summer Poletti dives into how AI can help small and midsize businesses grow their revenue without expanding their sales teams. Sharing real-world experiences and insights, Summer explains how AI can make your current team more efficient, allowing them to focus on building relationships and closing deals rather than getting bogged down in repetitive tasks. Discover how AI can level the playing field, especially for financial services and SaaS companies, and why adopting AI now is crucial to staying competitive. If you’ve ever wondered how to scale without scaling headcount, this episode is for you! Subscribe so you don't miss an episode. The next episode in this series will dive deeper into more actionable strategies that will help you grow revenue without growing head count. Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
In this special bonus episode of C-Suite Sidekick , host Summer Poletti steps away from her usual revenue growth topics to offer a beginner-friendly guide to AI. Designed for non-techies and those who may feel hesitant about AI, this episode is packed with simple, practical tips to help you get started with tools like ChatGPT. Whether you’re a knowledge worker, in the C-Suite, or just AI-curious, Summer breaks down how AI can enhance your daily tasks and boost productivity—without needing advanced tech skills. Know someone who hasn’t tried AI yet? Share this episode with them! Plus, grab the free downloadable guide to get started today! Download the free companion guide Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome to our 10th episode of C-Suite Sidekick hosted by Summer Poletti! In today’s milestone episode, we'll delve into "5 AI-Powered Strategies to Close Your Deals and Fill Your Pipeline for Q1 2025." Whether you're in financial services or SaaS, we've got actionable tactics to help you drive growth and close those elusive deals, especially as the crucial fourth quarter approaches. From optimizing email subject lines to leveraging AI-enhanced CRM tools, we cover it all. Get ready to supercharge your sales process with practical insights that you can start implementing right away. Join us to ensure you kick off 2025 with a full pipeline and strong momentum. Subscribe, leave a review, and check out our previous episodes for more valuable content. Let’s dive in! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
1 How to Hit Your 2024 Revenue Goals and Set Yourself Up for 2025 Success: Expert Pipeline Strategies 9:55
Welcome back to C-Suite Sidekick, your go-to mini pod for executive insights and actionable strategies. I'm your host, Summer Poletti, and today, we're diving into a vital year-end practice that could make or break your 2024 revenue goals. Whether you're in financial services or SaaS, the fourth quarter is crunch time for reviewing and optimizing your sales pipeline. With limited working days left before year-end holidays, it's crucial to identify opportunities and accelerate strategies to close deals before December 31st. In this episode, we’ll walk through the essential questions and tactical steps you need to take to ensure a strong finish this year while setting up for a successful start to 2025. So grab a pen, hit that subscribe button, and let's get laser-focused on closing out the year on a high note! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome back to C-Suite Sidekick hosted by Summer Poletti. Today we're diving into a topic that hits close to home for many B2B sales professionals, especially in financial services and SaaS - why deals get stalled and, more crucially, how to fix them. Whether you’re anxious about hitting your quota or frustrated with deals that endlessly linger in your pipeline, this episode is for you. Drawing from personal experiences and industry insights, I'll explore common roadblocks that hinder deal progression, from improper qualification and lack of budget to engaging with the wrong people and misunderstanding timelines. Plus, I’ll share actionable strategies to revive stalled deals and keep your pipeline healthy and moving. If you're ready to close more deals before the year's end and avoid falling into the same traps, stay tuned! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome back to another insightful episode of "C-Suite Sidekick!" I'm your host, Summer, and today we have a special guest, Amy from "Do What Works," who is here to share her expert strategies for nailing your next trade show. Amy, a seasoned content marketing specialist and client success manager serving the manufacturing industry, dives into seven actionable tips to ensure your conference season is the most successful yet. From planning and goal-setting 6-12 months in advance to leveraging post-show follow-up tactics, Amy covers it all. We'll discuss the importance of aligning your sales and marketing goals, creating compelling marketing materials, and ensuring your website is trade show-ready. Plus, Amy's clever idea of sending personalized thank-you emails at the end of each day can give you a competitive edge. Ready to maximize your trade show performance and ROI? Let's get started! Be sure to check the show notes for links to all the resources we discuss today. Find our guest on LinkedIn and learn more from Do What Works Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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Revenue Remix - Inspiring Visionary Leaders
Welcome back to C-Suite Sidekick, where we provide you with the actionable insights you need to succeed in the executive world. I'm your host, Summer Poletti, and today we’re tackling a question many CEOs find perplexing: How do you find a good B2B salesperson? It's an undertaking filled with potential pitfalls, from dealing with good actors who disguise their weaknesses to wrestling with poor performance excuses and wasted resources. In this episode, I’m sharing six key tips to help you scout the ideal candidate—plus a bonus tip on where to find them. Drawing from years of experience and some hard-earned lessons, I'm challenging some traditional hiring norms and offering a fresh perspective on what truly matters in a stellar salesperson. From prioritizing ethics and work ethics above industry experience to seeking relationship-building skills and a consultative approach, we’ll cover it all. And don’t worry, I’ll even tell you the best platform to run your job ads. Stay tuned as we dive deep into each tip, helping you become more confident and successful in your hiring process. Let's get started! Episode recorded and edited using Descript Repurposed content, such as this description created using CastMagic Visit Rise of Us for more information about Summer's services Connect with Summer on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com…
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