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内容由Peter Ericson and Leaky Paywall提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter Ericson and Leaky Paywall 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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How content restrictions drive subscriptions

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Manage episode 462116395 series 3263091
内容由Peter Ericson and Leaky Paywall提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter Ericson and Leaky Paywall 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration.

The discussion include the benefits and challenges associated with each, using examples like the New York Times, Wall Street Journal, and Salem Reporter. They also address common concerns such as making exceptions for certain content, how to increase email lists, and the importance of newsletters in converting free users to paid subscribers.

Lastly, the discussion concludes with insights on when it's appropriate to use hard paywalls based on brand strength and audience engagement.

  continue reading

64集单集

Artwork
icon分享
 
Manage episode 462116395 series 3263091
内容由Peter Ericson and Leaky Paywall提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter Ericson and Leaky Paywall 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration.

The discussion include the benefits and challenges associated with each, using examples like the New York Times, Wall Street Journal, and Salem Reporter. They also address common concerns such as making exceptions for certain content, how to increase email lists, and the importance of newsletters in converting free users to paid subscribers.

Lastly, the discussion concludes with insights on when it's appropriate to use hard paywalls based on brand strength and audience engagement.

  continue reading

64集单集

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