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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep 104/105 Never Been Kissed (about Serial Eps 4 & 5)
Manage episode 111530551 series 73760
内容由Daisy Rosario and Serially Obsessed提供。所有播客内容(包括剧集、图形和播客描述)均由 Daisy Rosario and Serially Obsessed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The lawyer, the public radio producer, and the skeptic do a doubleheader on Serial's 4th and 5th episodes, "Inconsistencies" and "Route Talk" and talk mental images, reactions, and a Drew Barrymore 90s romcom.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
33集单集
Manage episode 111530551 series 73760
内容由Daisy Rosario and Serially Obsessed提供。所有播客内容(包括剧集、图形和播客描述)均由 Daisy Rosario and Serially Obsessed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The lawyer, the public radio producer, and the skeptic do a doubleheader on Serial's 4th and 5th episodes, "Inconsistencies" and "Route Talk" and talk mental images, reactions, and a Drew Barrymore 90s romcom.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
33集单集
所有剧集
×The Prosecutor, The Radio Producer, and The Critic are back to talk about "S-Town," and debate bingeing, loving violins and the greatness of True Detective S1. The "Serially Obsessed" podcast is not produced, affiliated with, endorsed or sponsored by the "Serial" podcast. Additionally, the views, comments and opinions expressed on the "Serially Obsessed" podcast do not necessarily reflect the views of the producers of "Serial". Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer and the critic react to the surprise of the season two finale, ponder their place in the universe and, like, let the haters hate. Hosted on Acast. See acast.com/privacy for more information.
The lawyer and the critic try to understand season 2 while the radio producer deals with family issues. Also, what's it like to work with Sarah Koenig and they question the storytelling technique of season 2. Hosted on Acast. See acast.com/privacy for more information.
The lawyer, the public radio producer, and the critic try piece together how prisoner trades are made, how folks die on elliptical machines, how many ears QC each Serial episode and how many episodes are left in this season. This episode covers Serial Season 2, Episode 9: Trade Secrets Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic bemoan crazy schedules, try to understand the relationship between Bowe and his friends, and give in to baser instincts. This episode covers both Serial S2 Episodes 7 & 8 since it was a two-parter. Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic have deep thoughts about being (probably) halfway through season 2, not hearing from the man himself, and meat versus vegetables. Plus, updates on the Adnan hearing. Hosted on Acast. See acast.com/privacy for more information.
Well behaved women rarely make history...or podcasts.The lawyer, the public radio producer (?), and the critic are back to recap and review episode 5 of "Serial" Season 2. This episode is chockfull of ladies getting sh*t done! And fellas, too. But what are their real names? We'll never know. **Spoiler alert: This episode of Serially Obsessed discusses details of "Serial" episode Meanwhile, in Tampa** Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic wax philosophical on the fourth episode of "Serial" Season 2. Discussion about Taliban chefs, stationary and potential 401Ks. **Spoiler alert: This episode of Serially Obsessed discusses details of "Serial" episode The Captors** Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic chat about the third episode of "Serial" Season 2, with so much unbelievably dark imagery that it seems like the most sinister version of Escape the Room. We still make it fun, promise. **Spoiler alert: This episode of Serially Obsessed discusses details of "Serial" episode Escape** Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic address the second episode of "Serial" Season 2 and all its wonderful analogies. They show some love to America's Hero: Alan Alda, enthuse about ANOTHER not-real-namer and MORE cows!**Spoiler alert: This episode of Serially Obsessed discusses details of "Serial" episode The Golden Chicken** Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the critic address the surprise, excitement and delight of waking up to the surprise that was the first episode of "Serial" Season 2. They talk dance moves, enthuse over another not-real-name option, and identify the most shocking moment of the premiere. **Spoiler alert: This episode of Serially Obsessed discusses details of "Serial" episode DUSTWUN** Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the skeptic celebrate the one year anniversary of Serial S1 by revisiting the final episode, "What We Know." They ponder how the feel about the ending given what we've learned from "Undisclosed," the importance of music, and remember how experiencing the first season made us all feel. Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio maker, and the skeptic catch up on all the big Adnan news, consider the virtues of court-related cinema while offering a comedy suggestion, and remember one of the greatest TV-shows-featuring-reenactments of all time. Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the skeptic check in on "Undisclosed," disagree about baseball, try to explain the merits of Pitbull to one of their own, and speculate on just what the second season of "Serial" will be if they ever finally announce when it will begin. Hosted on Acast. See acast.com/privacy for more information.…
The lawyer, the public radio producer, and the skeptic continue to talk about Undisclosed, this time focusing on Undisclosed episodes 6, 7 & 8. Plus, the Amy Winehouse documentary, True Detective Season 2 (Spoiler alert for TD2 eps 2 & 3) and why Deepti thinks Ben Affleck can get away with anything he wants. **This episodes discusses all episodes of Serial S1.** Hosted on Acast. See acast.com/privacy for more information.…
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