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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 4 - Tradeshows
Manage episode 161536892 series 1264736
内容由HSCG提供。所有播客内容(包括剧集、图形和播客描述)均由 HSCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we talk with Julie Koenig about Tradeshows.
39集单集
Manage episode 161536892 series 1264736
内容由HSCG提供。所有播客内容(包括剧集、图形和播客描述)均由 HSCG 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we talk with Julie Koenig about Tradeshows.
39集单集
所有剧集
×Gates Councilor discusses helpful tips and tricks for designing a great website.
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HSCGRadio's podcast
Clyde Yoshida discusses the importance of teaching in a relatable way, and how creating an understandable language allows students to retain more knowledge.
Rebekah Epstein discusses her four tips to getting your business in the media.
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HSCGRadio's podcast
Kevin Dunn and John Mikrut discuss common chemistry questions and myths.
Zahida Map discusses creative soapmaking and incorporating designs into your product lineup.
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HSCGRadio's podcast
Kathy White discusses handcrafted hair care products and how to incorporate them in your line.
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HSCGRadio's podcast
Ariane Arsenault discusses using melt & pour soap to create intricate designs, and how living in a tourist destination has influenced her integration of locally sourced ingredients.
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HSCGRadio's podcast
Marc Hight discusses behavioral economics, and how understanding the logic behind a customer's decision making process can help you better market your products.
Listen in as Dave Yoshida discusses small business accounting information that all business owners should know.
Join HSCG Executive Director Leigh O'Donnell and HSCG Advocate Debra Carnahan as they discuss current legislation and the impact it has on the soap and cosmetic industry.
Join Lori Nova Endres in part two of her discussion about natural perfume and cologne.
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HSCGRadio's podcast
Join Lori Nova Endres as she discusses natural perfume and cologne blends.
Amanda and Benjamin Aaron discuss the Lovin Soap Project, including how it was created and what their mission is.
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HSCGRadio's podcast
16th generation soapmaker Kerri Mixon, owner of Certified Lye, A+ Soapmaking Studio and Pallas Athene Soaps, discusses the reasons behind making sodium-free soap & cosmetics.
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HSCGRadio's podcast
Amanda Aaron recounts her journey from soapmaker to teacher, and how creating a series of classes can keep students coming back time and again.
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HSCGRadio's podcast
Christy Rose discusses her journey into making handcrafted nail polishes, and the challenges she faced taking her passion from hobby to business.
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HSCGRadio's podcast
Benjamin Aaron discusses how to take your passion for handcrafting from hobby to full-time business venture.
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HSCGRadio's podcast
Artist and soapmaker Clyde Yoshida discusses how he incorporates his artistic visions into his soapmaking, and how color theory affects his craft.
In this episode we are joined by HSCG Advocate Debra Carnahan and her husband Russ Carnahan, a former Congressman as they discuss the importance of understanding current legislation as a small business, the success of Advocacy Day and what we can look forward to in the future.
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HSCGRadio's podcast
In this episode HSCG Executive Director Leigh O'Donnell and Newly Elected HSCG President Charlene Simon discuss the importance of both building a customer experience, and knowing when a customer has become a liability.
In this episode we chat with Anne-Marie Faiola about the importance of creativity in our industry.
In this episode we contrast Wholesale Business with Retail Business with the two of the industries leaders in their respective field... Charlene Simon and Julie Koenig.
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HSCGRadio's podcast
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HSCGRadio's podcast
1 Episode 13 - Getting Started Teaching Classes - Part 1 How Much Time Does it Take to Teach a Single Class 1:03:18
In this episode we are joined by Lori Nova Endres of The Nova Studio who is going to walk us through the time and costs of teaching classes.
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HSCGRadio's podcast
In this episode we talk with Charlene Simon about what a day in her life is like in terms of running her successful retail soap business.
In this episode we talk with Beth Byrne about becoming more efficient through increasing our scale of production.
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HSCGRadio's podcast
In this episode we talk to husband and wife team Julie & Tom Koenig about going into business together.
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HSCGRadio's podcast
In this episode we talk with current HSCG President Feleciai Favroth about the industry and her experiences in a fun format, where we didn't cut or filter the interview!
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HSCGRadio's podcast
In this episode we talk with Julie Koenig about Tradeshows.
In this episode we talk with Executive Director Leigh O'Donnell about what is going on in Congress and how it can impact the handcrafted industry.
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HSCGRadio's podcast
In this episode we talk about opening of your First Handcrafted Retail Location with Charlene Simon.
In this episode we discuss the ins and outs of Farmer's Markets with Feleciai Favroth.
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