Newsflash: You don’t hate marketing, you hate what you think marketing is

Sunday Dispatches with Paul Jarvis

#Business #Don't Get #Paul Jarvis #Sunday Dispatches With Paul Jarvis

27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

8年之前 12:24

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I want to talk to you about what marketing is, because a lot of folks wrongly assume they understand it (and then dismiss it because they think it isn’t important or isn’t for them). Sponsored by FreshBooks: https://freshbooks.com/sunday

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Sunday Dispatches with Paul Jarvis

Newsflash: You don’t hate marketing, you hate what you think marketing is

Sunday Dispatches with Paul Jarvis

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published 8年之前

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72集单集

#Business #Don't Get #Paul Jarvis #Sunday Dispatches With Paul Jarvis

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Sunday Dispatches with Paul Jarvis

1
So long, farewell. 2:15

8 years之前2:15

2:15

The Sunday Dispatches podcast is coming to an end... for now? forever? My mailing list will continue at: pjrvs.com/signup

Sunday Dispatches with Paul Jarvis

1
Do what you say you’re going to do 5:47

8 years之前5:47

5:47

The dishwasher I bought that was supposed to be delivered last week isn’t here yet. I called the delivery company and they aren’t even sure where it is. The quote I requested from a fence company to fix my fence (a project worth a couple grand) still hasn’t come through. I was told I’d hear about that last week too.…

Sunday Dispatches with Paul Jarvis

1
Stop trying to find the courage to follow your passion 8:54

8 years之前8:54

8:54

There are countless books, bloggers and thought leaders that will tell you that the key ingredient to a happy, meaningful life is to find the courage to follow your passion.

Sunday Dispatches with Paul Jarvis

1
The problem with the whale photo 6:48

8 years之前6:48

6:48

Maybe the next time you take a photo and post it you’ll question your motivations as well. Or maybe you’ll think differently when you see a well-curated, edited shot from someone online and remember that their life is likely not all that or perfect. Better yet, maybe you’ll see some whales, jump up and down a little and be like, “FUCK YES, WHALES”. And forget you even have a camera or social media feed at all.…

Sunday Dispatches with Paul Jarvis

1
I bearly read your articles anymore, but this one is ok I guess 7:09

8 years之前7:09

7:09

Why is there such a double standard with creativity and commerce?

Sunday Dispatches with Paul Jarvis

1
The minimalists guide to running a business 9:38

8 years之前9:38

9:38

Minimalism is a mindset rather than a blind purge. If something is useful or pleasurable, you keep it. If it’s not, then you consider scrapping it.

Sunday Dispatches with Paul Jarvis

1
On being profitable 6:02

8 years之前6:02

6:02

You can technically be profitable with a single sale of a service, if you charge more than it costs you to develop it. That’s why services are easier to push into the black than products – they take less work to set up and start doing.

Sunday Dispatches with Paul Jarvis

1
Action-based belief 9:59

8 years之前9:59

9:59

Belief is only the first step to succeeding at something, action must follow.

Sunday Dispatches with Paul Jarvis

1
Write good 7:33

8 years之前7:33

7:33

Word length, grammar, typeface, first person, who cares? It’s like debating shades of white in a paint store: it really doesn’t matter at the end of the day. White paint is white paint. Good is good. Writing good simply means that you can clearly share valuable ideas with someone else. And I’ll take that over dense or flowery language any day.…

Sunday Dispatches with Paul Jarvis

1
You can’t eat excuses 5:26

8 years之前5:26

5:26

A doctor doesn’t wait until she’s inspired to do surgery to save a patient's life. A lawyer doesn’t wait for circumstances to be absolutely perfect before she tries a case for her client. They have work to do, so they do it. There’s no mental hacks or habits or tricks required.

Sunday Dispatches with Paul Jarvis

1
What’s the point of productivity? 3:59

8 years之前3:59

3:59

We read about time-saving tricks so we have more time to read about time-saving tricks. We optimize our morning routines so we can have 30 minutes longer each morning to work more. It seems like we collectively want more time simply because we want to cram more into the time we’ve got.

Sunday Dispatches with Paul Jarvis

1
See one, teach one, do one 4:41

8 years之前4:41

4:41

In medicine, there’s a learning model for new surgeons known as “see one, do one, teach one” — it was started by William Stewart Halsted at Johns Hopkins in 1890. Before that, there was no formal training program for people cutting into other people in hospitals (scary, right?).

Sunday Dispatches with Paul Jarvis

1
What if I’m wrong? 8:53

8 years之前8:53

8:53

Assuming we’re 100% right, 100% of the time is a recipe for never growing, never learning, never changing (for the better).

Sunday Dispatches with Paul Jarvis

1
I have four rules 7:49

8 years之前7:49

7:49

My entire business strategy can be summed up in four rules: 1. Be useful 2. Give freely 3. Stay simple 4. Keep track

Sunday Dispatches with Paul Jarvis

1
Sorry kitty, you actually have to do the work 6:14

8 years之前6:14