EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches.

The Mark Butler Show

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

7年之前 22:14

MP3•单集首页

Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them.

In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.

63集单集

EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches.

The Mark Butler Show

0-10 subscribers

published 7年之前

MP3•单集首页

Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them.

In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.

63集单集

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

所有剧集

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EP62: A message to the spouses and partners of aspiring entrepreneurs. 14:14

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I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

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EP61: "I made this for you. Do you want it?" 11:05

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I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.…

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EP59: Discounts? Bonuses? None of the above? 19:23

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EP58: Two kinds of goals, two kinds of goal tracking. 6:39

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How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

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EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." 13:59

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This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

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EP56: Beware of false financial finish lines. 16:50

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EP55: I hired three new people. It's going great. So why am I so anxious? 18:13

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I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

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EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. 11:41

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EP53: Go where your people are. 5:37

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I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

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EP52: A specialization lesson from my double root canal. 10:03

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This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

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EP51: Why you should challenge your basic assumptions for the sake of improved client experience. 7:33

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Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

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EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). 13:19

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I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.…

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EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. 10:24

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