EP37: Why you will probably overpay your first significant hire, and how to avoid it.

The Mark Butler Show

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

7年之前 17:12

MP3•单集首页

We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.

63集单集

The Mark Butler Show

EP37: Why you will probably overpay your first significant hire, and how to avoid it.

The Mark Butler Show

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published 7年之前

MP3•单集首页

63集单集

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

所有剧集

The Mark Butler Show

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EP63: You'd have to work hard to kill this business. 6:17

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EP62: A message to the spouses and partners of aspiring entrepreneurs. 14:14

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EP61: "I made this for you. Do you want it?" 11:05

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I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.…

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EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you. 15:46

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EP59: Discounts? Bonuses? None of the above? 19:23

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EP58: Two kinds of goals, two kinds of goal tracking. 6:39

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How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

The Mark Butler Show

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EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." 13:59

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This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

The Mark Butler Show

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EP56: Beware of false financial finish lines. 16:50

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The Mark Butler Show

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EP55: I hired three new people. It's going great. So why am I so anxious? 18:13

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I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

The Mark Butler Show

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EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. 11:41

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The Mark Butler Show

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EP53: Go where your people are. 5:37

7 years之前5:37

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I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

The Mark Butler Show

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EP52: A specialization lesson from my double root canal. 10:03

7 years之前10:03

10:03

This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

The Mark Butler Show

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EP51: Why you should challenge your basic assumptions for the sake of improved client experience. 7:33

7 years之前7:33

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Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

The Mark Butler Show

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EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). 13:19

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I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.…

The Mark Butler Show

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EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. 10:24

7 years之前10:24