Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bascially the squad reunites after being taken out to dinner by Andy Milonakis. We showcase some new talent, talk about lil pump getting arrested, Rich Brian's debut and also get pretty hyped for black panther
Bascially the squad reunites after being taken out to dinner by Andy Milonakis. We showcase some new talent, talk about lil pump getting arrested, Rich Brian's debut and also get pretty hyped for black panther
Beginner Dj Set. Play this when you're in a bad mood and get back to me. Track List 1. BREAK MY SOUL - BEYONCE THE QUEENS REMIX 2. MOBBIN' - MOISE KEANE 3. BOTHER - LES SINS 4. FAKE ID - RITON 5. THE FEELING - EDEN 6. WAVESTATION - HARRISON 7. WANNA B - DIJIBOUTI 8. RAINGURL - YAEJI 9. LEXAPRO DELIRIUM - SEWERSLVT 10. WHY DONT YOU WANT ME LIKE THE OTHER BOYS DO - JUDE BRADSHAW 11. DRAYTRANADA - KD 12. PLAYBOI CARTI - OTHER SHIT JOSH CHRISTIAN 13. MIGOS & CARDI B X CAKES DA KILLA - DRIP [HOUSE MIX] - KD 14. COUNT CONTESSA AZEALIA BANKS 15. PLAYBOI CARYTI XSTARJUNK95 - KD 16. AT ALL -KAYTRANDA 17. FUKK SLEEP - A$AP ROCKY 18. GOLDEN BOOT (GEE LEE EDIT) - GEE LEE 19. DRAG ME OUT - KAH-LO 20. LIL UZI VERT X DJU DJU - TOP - KD 21. PICTURE IN MY MIND PINK PANTHRESS 22. FVN! - lVL1 23. SKULL SESSION - OLIVER NELSON.…
Basically we have some technical difficulties, I introduce Enrique to some of my extended "family" and we review the new kyle and Ski mask the slump god albums
Basically me and enrique listen to new music and then talk about the ameer Vann allegations lil yachty and deadmau5's beef and the ridiculous tekashi 69 trippie redd and bhad bhabie situation
Basically we talk about horrible not good really bad kanye west news cycle, how much we really like this is america, and review the new Post Malone and Blocboy Jb albums
Basically Enrique and I talk about drake and Nicki's new singles lil uzi vert's mysterious instagram activity, jon daly choosing to call out lil xan, and we review cardi b and Famous Dex's debut album
Basically Me and Enrique try out some new voices, talk about throw away tracks, rappers new and old being petty, plus we review two pretty good albums.
Basically Me and Enrique talk about some new tracks dmx's continued legal troubles, who should be on the xxl Freshman list and is it even important and also we review up and coming Toronto rapper Killy's debut Surrender Your Soul
Basically the whole team is back and we up early, to talk about whether or not we fuck with logic, or Xxxtortelini for that matter. Plus we review SOB X RBE's debut and tory lanez second album.....spoilers it aint good.
Basically Enrique and I talk about the pros and cons of hip hop being the most popular genre of music, how Excited I am Kanye will be on my favorite game show, and the age old question does all Tekashi 69's music sound the same?!?!
Bascially the squad reunites after being taken out to dinner by Andy Milonakis. We showcase some new talent, talk about lil pump getting arrested, Rich Brian's debut and also get pretty hyped for black panther
Basically Austin finally returns we talk about how awards shows suck then promptly do our own. Also we discuss the possible fall from grace migos has had
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