Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What's Happened - It's Black History Month!!!??/SpaceX launches/Winter Olympics/Parkland school shooting; Spotlight - Sandra Bland Exhibit (Houston, TX)/The Lip Bar is in Target; All Things I Want to Discuss - Black Panther (no spoilers...well not really ??, just my rant on these think pieces)/Nipsey Hustle - Too Big To Fail/Shondaland Recaps and more!
What's Happened - It's Black History Month!!!??/SpaceX launches/Winter Olympics/Parkland school shooting; Spotlight - Sandra Bland Exhibit (Houston, TX)/The Lip Bar is in Target; All Things I Want to Discuss - Black Panther (no spoilers...well not really ??, just my rant on these think pieces)/Nipsey Hustle - Too Big To Fail/Shondaland Recaps and more!
Why I went ghost; What's Happened Since - WeWork IPO flop, Impeachment?the infamous hug, etc; Spotlight - South Africa; All Things I Want to Discuss - Shounanigans and more
What's Happened Since - Bill Cosby Convicted, Death and Legacies, James Shaw Jr., a hero; Spotlight - interview with Deandra Williams of 7 Stones Consulting; All Things I Want to Discuss - Shondaland, Tiffany Haddish vs TMZ and Kanye
What's Happened Since - Women's History Month!/Stacy Dash is running for congress/My rant about A Wrinkle in Time (Spoiler alert if you didn't read the book); The Spotlight - Black History in Nascar; All Things I Want to Discuss - I've fully canceled Russell Crowe/Ben Carson's expensive office furniture/Shondaland recap and extra stuff…
What's Happened - It's Black History Month!!!??/SpaceX launches/Winter Olympics/Parkland school shooting; Spotlight - Sandra Bland Exhibit (Houston, TX)/The Lip Bar is in Target; All Things I Want to Discuss - Black Panther (no spoilers...well not really ??, just my rant on these think pieces)/Nipsey Hustle - Too Big To Fail/Shondaland Recaps and more!…
What’s Happened - Lawrence Nassar is sentenced/The State of The Union/The Van Jones Show/The Grammys; Spotlight - Charlene Chinn (C. Chinn Solutions and Life of Char vlog); All Things I Want to Discuss - Microwave Boiled Eggs ?, Omarosa is going to Celebrity Big Brother, ShondaLand recap and more!
What’s Happened - Govt shutdown/Women’s March/Sterling K Brown making history; Spotlight - Black Spaces Matter exhibit/Globetrekkers podcast; All Things I want to Discuss - includes Shondaland recaps (Spoiler Alert!) and more!