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Podcast by Brent Leary and Small Business Trends
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Watching Amazon from a business perspective as an entity. Hosted by John Lawson (@ColderICE) & Brent Leary (@BrentLeary)
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CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on ...
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We're looking back at 2022 on this final episode of Small Biz in :15 for the year. Check out the highlights from business experts who chatted with us in the first 7 months of our show. During that time, we learned about some amazing business tips, advice and how you can stay abreast of changing trends. We're positive that entrepreneurs and solopren…
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In this episode of Small Biz in :15, Executive Editor Shawn Hessinger talks with Jim Kukral and they discuss ways small business owners can better market their companies, brands, products and services to reach more people.由Brent Leary and Small Business Trends
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Are you looking for ways to create the perfect lead magnet to collect more clients and customers? In this episode, Annie P. Ruggles Founder of the Non-Sleazy Sales Academy (tongue firmly in cheek on that one) shares tips with us for creating a lead magnet that will help you attract more leads and close more deals. Don’t miss this inspirational over…
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Rieva Lesonsky joins host Shawn Hessinger of Small Business Trends to discuss the latest retail trends, including how to understand Millennial and Gen Z shopping habits.由Brent Leary and Small Business Trends
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James Clift discusses how to use artificial intelligence to build a small business website in this latest episode of Small Biz in :15.由Brent Leary and Small Business Trends
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On this latest episode of Small Biz in :15, host Shawn Hessinger talks with Monique Johnson to discuss the topic of hybrid events, those held both in-person and virtually, for small businesses.由Brent Leary and Small Business Trends
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Erik Pounds of Nvidia: Algorithms haven’t understood context of conversations. That is possible now
38:52
A little over a year ago I spoke with Bryan Catanzaro of Nvidia about some of the interesting technology they were developing in the areas of graphical AI, voice synthesis and conversational/speech AI. Bryan shared a vision of the future of what things like machine learning and deep learning could do to impact the way we experience the world around…
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If you are interested in buying a franchise, you might be surprised to discover that ones like Dunkin', and McDonald's probably aren't the opportunities that potential franchise owners should be looking at. In this latest episode of Small Biz in :15, The Franchise King Joel Libava sits down with us in this episode to tell us about the latest franch…
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John Lawson of PTM – Fulfillment by TikTok Would be a Positive for Creators Looking to Sell Merch
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Ecommerce expert John “ColderIce” Lawson and I recently transitioned our Watching Amazon show/podcast into Pass the Mic. The new name doesn’t mean we’ve grown tired of, well, watching Amazon, as we still plan to do plenty of that with all the things the company is into. But by rebranding it as PTM it allows us to broaden the topics and companies we…
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If you need curated content for your business, you may think about doing it alone, especially if you're a good writer. However, this may not be the best course of action. Instead, it may be best to hire a professional copywriter. They can help you create compelling, engaging content that will help you attract more customers and grow your business. …
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Chris Hurn joins Shawn Hessinger to discuss how rising interest rates could affect small business loans now and in the future.由Brent Leary and Small Business Trends
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Evan Goldberg of Oracle NetSuite: Fast growing orgs always optimistic, focused on growth even now
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As the year has gone on I’ve been dipping my toes back into the industry conference scene more and more. And while I’m gearing up for my first trip to Vegas in three years for Oracle CloudWorld, Hurricane Ian kept me from getting there a couple of weeks ago for Oracle NetSuite’s SuiteWorld conference. SuiteWorld is a conference I’ve attended a numb…
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In the latest edition of Small Biz in :15, we discuss the impact of higher gas prices on small businesses and how to deal with them.由Brent Leary and Small Business Trends
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Fortune Alexander of Pega – 70% of customer service leaders optimizing for Gen Z and millennials
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This week marks the 31st year of celebrating Customer Service Week, an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. Many companies are participating in the spirit of the week’s salute to customer service workers with a look towards improving the service experienc…
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Are you in the repair business? If so, you'll want to check out this Small Biz in: 15 episode, where we discuss Right to Repair and how it impacts small businesses, especially when it comes to the electronics repair business. The U.S. House Committee on Small Business recently held a hearing on the right to repair and what it means for entrepreneur…
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Jon Ferrara of Nimble: 1% of 225 million orgs use CRM. Why? You work for it not other way around
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The One-on-One series here at Small Business Trends was an idea I had that I shared with SBT publisher Anita Campbell, and she was gracious enough to allow me to give it a whirl. And the first conversation I had for the series was with Jon Ferrara, who is the cofounder of Goldmine (which he sold back near the turn of the century) and more recently …
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Are you aware that Amazon offers last-mile services through delivery service partners? They do. And if you are thinking about a small business opportunity in this fascinating logistics niche, you'll want to check out this episode where Brent Leary, the Managing Partner at CRM Essentials, talks to Small Business Trends about his amazing visit to an …
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Colin Fleming of Salesforce: Salesforce+ will make Dreamforce a transformational experience
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This week I’m headed off to Dreamforce, Salesforce’s huge annual user conference, for the first time in three years. Before the pandemic shut everything down, 170,000 people attended Dreamforce in 2019. And while the conference took a few baby steps the last couple of years with very limited amounts of people attending the event in San Francisco, m…
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Lori Castillo Martinez from Salesforce - Future of Work Opportunity to Integrate DEI Into Business
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Next week Salesforce’s big industry event, Dreamforce, is back in full force for the first time since the pandemic. It’s the 20th anniversary of the first Dreamforce, and they’re expecting about 150,000 folks to descend on San Francisco, which is not that far off from where it left off in 2019. As I get ready to head out west for Dreamforce, I rece…
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Vibhav Vankayala, Product Marketing, Zoho Corporation and Dilip Nagarjaran, product manager of Zoho CRM discuss some of the surprising things a small business owner can do with CRM software.由Brent Leary and Small Business Trends
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The topic of this conversation is one that is common to any business looking to implement a tool to optimize their operations. What to avoid when deploying said technology, which in this case is Customer relationship management (CRM).由Brent Leary and Small Business Trends
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CRM software is an excellent tool for elevating your small business to new heights. But what's it all about?Recently, Small Biz in: 15 on Location traveled to Austin, Texas for Zoho Day 2022 to speak to the experts there and learn more about how customer relationship management (CRM) software can help small businesses reach the next level. Dilip Na…
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Are you looking for a way to grow your business? Heat maps are a great way to track how people are interacting with your website or physical store. Recently, Small Biz in :15 On Location, traveled to Austin, Texas, for ZohoDay 2022. In this episode, Shawn Hessinger, the Chief Editor of Small Biz Trends talks with Zoho Corporation Product Manager Na…
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Recently, Small Biz in :15 On Location talked with several industry leaders about what to look for in CRM software. Expert guests who weighed in on the topic and gave their insights include: • Felena Hansen, founder of Hera Hub Co-working Space and Accelerator for Women,• Corey Reid, Senior Director of Marketing for Counter Culture Coffee & Special…
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Are you an entrepreneur, or even a solopreneur, wanting to effectively manage your business's social presence without a lot of hassle and expense? If so, you'll want to catch this latest Small Biz in: 15 On Location, where we travel to Austin, Texas for Zoho Day 2022 to talk to Praval Singh. In this episode, Praval, the Zoho Vice President of Marke…
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Small businesses are always looking for ways to save money and become more efficient. One way they can do this is through all-in-one software solutions. Recently, Small Biz in 15: On Location, traveled to Austin, Texas for Zoho Day 2022 and interviewed Zoho Senior Evangelist Taylor Backman about the benefits all-in-one software solutions bring to s…
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Inflation is a huge problem right now. The cost of goods and services is going up, making it harder and harder for businesses to get by. Why is inflation so high right now? Anything from the Ukraine War to a strong demand laying waste to supply is behind the surge. What’s a small business owner to do?In this special episode of SmallBiz in :15 On Lo…
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As a small business owner in the technical sector, have you ever heard of no-code and low-code apps? Or maybe you already well-versed in them and want to dig deeper into finding out how they can help your business? Maybe you want to know about getting started with implementation of the right one for your needs? What then?This week in a special epis…
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Angel Investor Larry Augustin – It’s easier to build tech, harder to get it in customer hands
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I’ve known angel investor, advisor and entrepreneur Larry Augustin since his days as CEO of SugarCRM, and have had him as part of this series a couple times (2011 and 2016). SugarCRM grew from $10M in annual revenue and a $15M loss to $100M in revenue and $7.5M in EBITDA. Accel-KKR acquired SugarCRM in August 2018. And after nearly a decade as Suga…
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Stoyan Kenderov discusses how a small business can survive a recession in this latest episode of Small Biz in :15 by the team from Small Business Trends.由Brent Leary and Small Business Trends
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A recent report on the future of marketing commissioned by customer engagement platform provider Pegasystems found that more than half (51%) of marketing leaders felt that investment in MarTech could increase revenues by 10% to 40% over the next five years. On the other hand, 59%. also admit that they haven’t been allocated enough budget to deliver…
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Sadly, there was a time when small business owners might have shied away from hiring neurodiverse employees, concerned they couldn't complete tasks or fit in with the team. But those days are over, says Anita Murphy, CEO of One Bridge Center, a company specializing in training these individuals for the workforce of the 21st century. In this latest …
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Karen Scoggin of Amazon – Our RTO program looks for leaders, problem solvers, and customer obsession
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Right before last week’s Prime Day (which accounted for roughly $12B in sales over two days), Amazon announced a new training initiative aimed at helping people with the right mix of experience and skill start their own delivery business. The Road to Ownership (RTO) program is an extension of Amazon’s Delivery Service Partner (DSP) program they sta…
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Between Boomers seeking to cash in and fears of inflation and recession, more small businesses are expected to go up for sale. But how do you get the money to buy one of them?One excellent option, says Chris Hurn, Founder/CEO of Fountainhead Commercial Capital, is a loan backed by the US Small Business Administration (SBA).In this latest episode of…
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If you are wondering what is a chamber of commerce and if it can help your business, this latest episode of SmallBiz in: 15 is one you won’t want to miss. Here, former Chamber Executive and Co-founder of Save Your Town Deb Brown sits down with Shawn Hessinger, the Executive Editor for Small Business Trends to discuss this topic in depth.Highlights …
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Are you thinking about opening a small business in a small town but aren’t sure there are enough customers to support it? If so, you’ll want to check out this latest episode where Patrick Palmer, Business Owner of the Computer Guy, discusses how to have a successful small business in a town of 5,000 people or less. In this video episode, Patrick gi…
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If there’s one thing for sure, the only constant is change. That’s never more true than in the business world where changes like tech and shifts in customer’s tastes threaten your small business’s very survival. Why then, does it take many of us small business so long to make the changes needed?Here to demystify why that is and let you know how to …
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As of next year, Google Analytics as we know it will be disappearing forever. In its place will be Google Analytics 4, or GA4, for short. Meanwhile, don’t panic, says Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends. In this episode, they sit down together to discuss what GA4 is, the main diff…
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While COVID restrictions may be lifting, the virtual events that became popular during the pandemic aren’t going anywhere, says Monique Johnson, Founder of LIVE Video Lab and The M.O.V.E Experience. In this video interview with Shawn Hessinger of Small Biz Trends, she discusses how small business owners can use this trend to their advantage.By watc…
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Join Kristin Ostrander of Mommy Income and Shawn Hessinger of Small Biz Trends to get the lowdown on how FBA works, how sellers can get started, how much it costs on average to start up and more. Kristin also goes into the different business models people are using (e.g., retail arbitrage, your own private brand and wholesale)…
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Are you a business owner that feels you are going alone most of the time? Your work time and personal time is valuable, so no one needs to inform you that it is essential to find a way to balance things out. And then there is the aspect of finding time to grow your business. What to do?If this sounds like you, maybe it’s time to rethink getting a v…
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Alan Trefler of Pega – Current Climate Makes You Focus on Efficiency, but Not at Cost of Engagement
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Alan Trefler of Pega – Current Climate Makes You Focus on Efficiency, but Not at Cost of Engagement by Brent Leary and Small Business Trends由Brent Leary and Small Business Trends
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If you are a professional that sat at home during the pandemic dreaming of starting a small business online, this video is for you. In it, Pamela Wilson of pamelawilson.com lends her expertise on how to use marketing research and the four stages of the iterative process to build an online business that helps sell your knowledge and products globall…
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Earlier this year I partnered with Oracle on a survey of over two thousand US-based consumers to learn more about who they trust between social media influencers and brands in learning about products and services, understanding out how to get the most out of them once the purchase has been made, and how they’d like to handle things when they needed…
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If you are a business owner that gets less than flattering reviews about your company, you may participate in manipulating or suppressing reviews. For instance, you don’t ask unhappy people to leave a review but ask happy customers to leave one.Additionally, you may also be tempted to buy or incentivize reviews, thinking these tactics will make the…
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Rich Rao of Meta – Messaging even more important to SMBs for building relationships with customers
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There’s a lot of announcements coming out this week with this being National Small Business Week. And a number of them came from Meta, including things like:• Native Ad Creation: Businesses can now leverage native ad creation in WhatsApp Business App and no longer need to switch apps to complete them• Quote Request on Instagram. People can now requ…
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COVID-19 has affected small businesses in several significant ways. In the premiere episode of Small Biz in :15, Small Business Trends Executive Editor Shawn Hessinger and Ivana Taylor, of DIY Marketers, look at two comprehensive surveys from small business owners: one from before and one from after the pandemic conducted by Small Biz Trend’s siste…
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Joe Pine - If you didn’t create a memory it wasn't an economically distinctive customer experience
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If you’re in business today – and even if you aren’t – you can’t go too long without hearing, reading or talking about customer experience, and more broadly the experience economy. That wasn’t always the case. In fact it wasn’t until Joe Pine and his co-author James Gilmore introduced us all to the term experience economy in a 1998 article, then au…
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I first met Girish “G” Mathrubootham, founder and CEO of customer engagement platform Freshworks, nearly a nine years ago at CRM Magazine’s annual industry event Evolution. Soon after I had him on as a guest of this series to discuss why he thought it was important for CEOs to regularly spend some time taking customer support calls, in order to sta…
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Inspiration and education. They’re the keys to modern marketing, according to Kieran Flanagan, SVP of Marketing for HubSpot. And while some businesses are pretty good with the educational component, most tech/SaaS companies come up short on the inspirational side. That’s just one of the gems Kieran dropped on me and my CRM Playaz co-host Paul Green…
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