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The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and ...
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10-Minute Discussions On The Greatest Sports City in The World, Hosted by Blake Pace
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Patience and Brian Jones unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart in an era where a simple photo isn’t enough. Tune in to discover how showcasing the full experience of a build can captivate potential clients and elevate…
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All of the marketing skills in the world won’t matter much if you don’t have the most important ingredient: curiosity. Being interested in how people think, behave, and make decisions is what helps you identify how, when, and where you need to present information. In this episode, we discuss what it looks like to be curious in your marketing and ho…
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Do you find yourself discounting ideas or data because you don't believe something works, it's not how you use the internet, or you've just never "liked" a particular thing? This is how bias works, and it can harm your marketing and your firm growth. In this episode, we discuss how to be aware of these biases and make more informed decisions. Highl…
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Don Semple, AIA, Partner at Chicago-based architecture firm Krueck Sexton Partners, talks with Brian Jones about the role of technology in design and in the architecture profession. Don also discusses the evolution of his career and the approach Krueck Sexton Partners takes to discovering a project’s hidden potential. With a project portfolio that …
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Images showcase the amazing work your firm does, but using the wrong format or size can cause issues for your website – and the people visiting it. So how do you fix that? In this episode, we talk tips on balancing aesthetics and practicality to make your firm’s projects stand out. Highlights: Oversized project images on architecture firm websites.…
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You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they c…
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It’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decis…
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Jakeb Novak, AIA, Partner at Specht Novak, talks with Brian Jones about his journey in the built environment. Based in Austin, Texas, Specht Novak believes in creating comfortable and timeless buildings, foregoing the use of trendy materials to avoid aging projects. Its approach has earned it a spot on Architizer's 100 Best Architecture and Design …
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Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment. Highlights: Value in first-party data for consume…
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So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. …
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The Yankees Sweep The Phillies And (Mostly) Everything Feels Right In the World. Plus, The Latest New York Player Pyramid
22:40
An exciting Yankees series sweep over the Philadelphia Phillies has Blake feeling more at ease with where the Bronx Bombers currently stand, especially when looking at the upcoming month and a half of opponents they'll face. He still isn't over the moon, however, and Clay Holmes still scares him to death, but the recent play from Luis Gil, Carlos R…
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Brian Cashman & The Yankees Sit On Their Hands For The Trade Deadline, Carrying A Flimsy Pitching Staff To The Playoffs & A "Hard Knocks: Offseason" Finale Recap
23:39
The 2024 MLB trade deadline has come and gone, and yet again the Yankees stood pat (for the most part) and made few impact deals after being in serious discussions with several teams for players at positions of need. Blake discusses that reluctancy to pull the trigger and the state of the pitching staff that will need to step up for the postseason.…
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Preaching Patience With Daniel Jones, The EDGEs Behind Haasan Reddick & Other NY Training Camp Notes
21:40
One week into training camp and the Jets and Giants are entrenched in bettering their teams. On the Giants side of things, Blake breaks down the need to be patient with Daniel Jones this preseason, the upgrades that will come with Brian Daboll leading the offense, fortifying of the offensive line and the end of the road for Evan Neal. For the Jets …
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Fresh off a series win over the Boston Red Sox Blake discusses the Yankees bats coming to life, struggles from Nestor Cortes Jr. and Marcus Stroman, Austin Wells' emergence and a return to form from Carlos Rodon. He also breaks down the Yanks acquisition of Jazz Chisholm Jr and how, while it's a move that should push the Yankees in the right direct…
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The Yankees Get Swept In The Subway Series For the 2nd Time Ever & The Knicks Extend Tom Thibodeau
23:49
On today's episode of a New York 10 Blake recaps the disgusting series sweep of the New York Yankees by the Mets — the grotesque lineup on Tuesday, Gil's return to form and Cole's struggles with the long ball — before discussing the Knicks decision to extend head coach Tom Thibodeau and whether or not he is the right man at the helm to lead New Yor…
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The Giants Inability To Land A Rookie QB & A Bad First Impression From Haasan Reddick To Jets Nation
26:24
In an NFL-centric show of A New York 10, Blake starts off by sharing his thoughts on episode four of HBO's "Hard Knocks: Offseason" surrounding the pre-draft process for the New York Giants: their infatuation with Jayden Daniels, their lack of interest in JJ McCarthy, their inability to make a deal for a rookie quarterback and the success rate of i…
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There are a lot of options to chose from when it comes to publishing platforms for your firms project. In this episode hosts Patience and Brian Jones explain the pros and cons of print vs. digital publishing, and why reevaluating strategies is crucial to effectively showcase your firm's work. Highlights: Case study: Client project embargoed from pu…
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The Top 5 Jets & Giants Stories I'm Following In Training Camp. Plus, A Yankees/Rays Series Recap
33:31
Following an up-and-down series split with the Tampa Bay Rays, Blake dives into the good (Juan Soto, Gerrit Cole, Carlos Rodon & Anthony Volpe) the bad (Ben Rice & Nestor Cortes) and the ugly (Alex Verdugo). Then, with training camp kicking off today, Blake shares the top five stories he's paying attention to for both the Jets and Giants as they ge…
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Can The Rays Assist The Yankees' Title Hopes? Plus, Julius Randle & Underrated New York Athletes
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In today's audio-only episode of A New York 10 (screw you Riverside recording service) Blake discusses the recent reports surrounding the Rays and Yankees potentially nearing a trade and what players would make a difference for New York's title aspirations. Then, with trade package ideas thrown around every day, Blake talks the current value of Jul…
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Hard Knocks Ep. 3 Reaction: Building A Winning Football Team Is Not A Popularity Contest, John Mara
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In a quick episode of a New York 10, Blake shares his thoughts on Episode 3 of Hard Knocks: Offseason — winning in the trenches, letting non-premium position players walk, and John Mara's unwillingness to let Joe Schoen do his job.由Blake Pace
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Deceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. …
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Jalen Brunson Furthers His Knicks Legacy With A New Contract Extension & The Yankees Bounce Back in Baltimore
22:47
Jalen Brunson's new four-year, $156 million contract extension with the Knicks saves the franchise $113 million in order to help build a title contending team. Blake reacts to the unprecedented move by New York's favorite basketball player, how it's connected to the Mikal Bridges' trade and eventual contract extension and how the Knicks of old are …
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The Yankees Series Skid Reaches 8, A Good Bullpen Series & The Inaugural New York Player Pyramid
28:11
For the final episode of the week Blake dives into the Yankees losing two of three games to the struggling Tampa Bay Rays; some nice bullpen finds, Volpe/Trevino/Verdugo struggles and Nestor pitching on the road. He the n caps things off with the first, monthly installment of the New York Player Pyramid — ranking the top 10 athletes for New York te…
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10 Tiered Trade Targets For The New York Yankees & The First Half of A New York 10 Commandments
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Slow News Day for Blake so he kicks things off by establishing the first half of A New York 10 Commandments in which the show will live by before discussing 10 potential trade targets in four separate tiers — one pipe dream, two unrealistic (but sick) third basemen, three realistic and strong targets & four former Yankees on the block — that the Ya…
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Why Has Carlos Rodon Failed As A Yankee, Aaron Boone The Puppet & Joe Schoen Being A Rational GM
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Blake dives into the drastic change in Carlos Rodon's statistics since joining the New York Yankees on a $162 million contract, why he's struggling to get out of the first inning and where he ranks among worst pitching acquisitions of the Aaron Boone era. Speaking of the Yankees manager, he also discusses the hot seat Boone should be under if he wa…
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Malcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston En…
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The Yankees Have Severely Mismanaged Luis Gil's Arm. Plus, Our First Look At The Giants Offseason on HBO's Hard Knocks
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As if the Yankees didn't have enough problems already, budding ace Luis Gil has struggled mightily over his last three starts — with concerns over his durability resurfacing as he approaches 100 innings pitched for just the second time in 10 years. Was this predictable? Was it avoidable? Blake dives into the mismanagement of the young starter befor…
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In the latest installment of our Tech Stack series, we break down the latest LinkedIn updates and how they affect your post visuals. Learn practical workarounds to maintain impactful posts despite LinkedIn’s shift in prioritizing internal content. Whether you’re an avid LinkedIn user or just starting on the platform, this episode is packed with tip…
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Isaiah Hartenstein Got How Much??? Who's Left For The Knicks in Free Agency & Despite A Meh Series From The Yankees, Marcus Stroman Lights A Fire in New York
25:24
In a move that was known to be coming, the Knicks lost their free-agent center Isaiah Hartenstein to a three-year, $87 million deal with the Oklahoma City Thunder. While inevitable, it still leaves a hole for the Knicks with their free-agent wishlist dwindling by the day. Also, while we love iHart, are we sure $29 million a year is the right price …
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The Yankees Sleep Through Series Sweep to Mets & OG Anunoby Signs A Max Extension to Stay A Knick
23:52
It's a wave of emotions on today's episode of A New York 10 as Blake (@SpringBlaaaake) recaps the Yankees dreadful series sweep at the hands of the New York Mets and dives into the current slump of Alex Verdugo and the concerns with Gerrit Cole. Then, finishing on a brighter note, Blake discusses the Knicks giving OG Anunoby a $212.5 million contra…
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A New York 10 On My Relationship With New York Basketball, The Knicks Acquiring Mikal Bridges/His Fit With The Team & What's Next on The Offseason Wishlist
35:11
Blake wraps up his introductory series on his relationship with New York sports by talking about his connection to Syracuse Men's Basketball and the New York Knicks, before breaking down the Mikal Bridges acquisition; the required compensation it took to allow Brooklyn to hand him over, how he fits with the current roster (both offensively and defe…
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If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful conn…
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A New York 10 On My Relationship With New York Football, and Using My 6 Pillars of Success To Set Expectations for Both the Jets & Giants
35:57
Day two on the job has Blake delving into his lengthy history with New York football — despite spending the majority of his life as a Colts fan — before using his six pillars of football success (quarterback play, creating pressure with four, island corners, elite playmaker(s), offensive line play and a sophisticated playcaller) to set expectations…
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A New York 10 on My Relationship With New York Baseball, My Inability To Be Rational With The '24 Yankees & A Braves/Yankees Series Recap
34:05
The debut episode of A New York 10 dives into Blake's personal relationship and connection with New York baseball and how his most memorable experience as a fan has nothing to do with the sport itself, his inability to be a rational fan when it pertains to the 2024 Yankees squad and a series recap as the Yankees drop two-of-three in their series wi…
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You know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of suc…
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One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss …
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When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the …
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Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put i…
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Diane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing Worl…
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Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually ma…
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Are you doing something that is preventing you from achieving the thing you say you want? If so, you’re getting in your own way. In this episode, we explore the ways firm leaders can hinder progress toward goals, whether that’s simply not taking action or actively creating obstacles. We talk about the roles that cognitive rigidity and anxiety play …
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No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects co…
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The word "consistency” can bring to mind drudgery and the removal of any creativity. This thinking, however, will limit your business growth. In this episode we explore why consistency in external communications is so important and what to do when being consistent seems impossible. We also refute the idea that consistency has to mean doing the same…
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Building your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, w…
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In the latest edition of our “Tech Stack” series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate abou…
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Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The …
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At some point, your business will reach a point where you can’t figure out what to do by yourself. This could be the first day you open, at the one-year mark, or twenty years on. No matter when the realization hits you, the answer is to bring on advisors who can help you think through – and make better decisions about – various issues facing your f…
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Brian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships. 'Scale' involves starting with smaller scale projects, showing expertise in pro…
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HOK Co-CEO and Design Principal Eli Hoisington, AIA, LEED AP, talks with host Brian Jones about his journey to co-CEO of a global architecture firm and how that impacted his view of leadership. Eli speaks generously and candidly about the challenges of balancing leadership and design and what an “interdisciplinary approach” really means to the firm…
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Internal communications channels have changed substantially over the past 20 years. We’ve gone from phone calls and intra-office memos to emails, texts, group messaging like Slack, internal e-newsletters, and video conferencing – not to mention tools like Google Docs and Workfront with ancillary messaging capabilities. Without guidance from firm le…
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