Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast
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Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it. And now? Now it's time to use those testimonials. In this episode of …
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Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts? Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking fo…
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Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets? Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'…
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Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and …
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If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it. In this episode, I'm going to continue the…
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Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be. As a user, you're not alone in your hope for seaml…
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Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and co…
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Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print. Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the a…
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We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time. And one way to do that: to practice your thought leadership and strengthen it is to o…
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You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them? Even more important: How will those words drive your…
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Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or t…
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Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word. What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leade…
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Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen
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Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly a…
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We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI? Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested…
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Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work t…
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Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions. I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so…
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Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketin…
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Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll he…
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I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. But does anyone actually know how to go about…
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Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their bus…
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Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predicti…
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The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly wasn't sure, so I asked email …
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What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know. If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the pod…
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What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate o…
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You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world. But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, buildi…
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